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TUBI UNVEILS INSIGHTS ON HOW MARKETERS CAN NAVIGATE THE SHIFTING ENTERTAINMENT LANDSCAPE IN THE STREAM 2025
TUBI UNVEILS INSIGHTS ON HOW MARKETERS CAN NAVIGATE THE SHIFTING ENTERTAINMENT LANDSCAPE IN THE STREAM 2025
New Data from Tubi and The Harris Poll Finds Streaming Beats Social as the Best Form of Escapism, Nostalgic Content is Making a Comeback, and Viewers Don’t Want Ads on Paid Subscription Services
SAN FRANCISCO, March 18, 2025 - Tubi (www.tubitv.com), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, today released findings from The Stream 2025: Audience Insights Shaping Streaming. In this year’s report Tubi, who partnered with The Harris Poll to conduct research, provides a deep dive into the changing streaming behaviors of consumers, especially Gen Z, and how marketers can reach these audiences amid the shifting entertainment landscape. “Tubi has built a deeply engaged audience by providing a trusted, premium streaming experience where viewers can freely discover content that speaks to them—without barriers or subscription fees,” said Cynthia Clevenger, Senior Vice President of B2B Marketing at Tubi. “Today’s viewers are more selective than ever, carefully choosing where to invest their time and attention. As consumer behaviors continue to evolve, these insights offer marketers a valuable opportunity to connect with key audiences—like Gen Z—in an environment where they find real value through diverse content, seamless ad integration, and a viewing experience that mirrors paid services without the cost.” Highlights from the report are below:- Viewers are willing to accept ads, but not if they’re paying for it: 79% of consumers feel that if they’re paying for a streaming service, they expect no ads at all, while 81% say that watching ads is a fair trade-off for access to free content on streaming.
- Viewers are turning to streaming as a form of escapism: 80% of viewers say they’d rather spend their time watching a TV show / movie than scrolling on social media. In fact, consumers are most likely to reach for streaming when they need a mental break (59%), followed by listening to music (50%) or scrolling social media (38%).
- Americans are quick to ditch their streaming services over price hikes: Viewers are spending $129 combined in a month on streaming services and paid TV subscriptions (a 7.5% increase YoY) and over half of respondents (56%) monitor streaming services carefully so as to not overspend. Gen Z viewers are particularly cost-conscious: 76% say they have or would end their streaming subscription over increased price.
- Viewers increasingly favor indies over remakes: 70% of streamers want to see more TV shows / movies on streaming that are independent or from smaller creators (a 4% increase year-over-year), with 73% of Gen Z saying they prefer to watch original content over franchises / remakes. 72% of Gen Z streamers also wish they had more of a say in the type of content that gets made for streaming services.
- Young workers are streaming on the clock (and lying about it): Half of Gen Z admitted to streaming while working from home - and nearly 48% admit to lying to their bosses about it.
- Singles won’t share their streaming passwords until they DTR (define the relationship): 70% of singles won’t share their streaming login with a romantic partner until the relationship becomes serious and 44% of Gen Z have admitted to using an ex’s streaming login even after they broke up. Taste matters too: 35% of Gen Z and Millennials have ended relationships over incompatible viewing habits.
- Out with the new, in with the old: Viewers are in their new-stalgia era: 66% say they are enjoying discovering content that was originally released 10+ years ago, while 87% of Gen Z agree that streaming services should show them older content they’ve never seen before in addition to new shows / movies.
- Ads can spark action among Gen Z, but only if they’re relevant: 81% of Gen Z agree that they’d consider taking action after seeing interesting ads while streaming, yet 73% feel that the ads they’re currently seeing on streaming seem misaligned with their personal preferences.
- Americans are avid streamers: 57% of viewers stream TV and movies for 1-3 hours in one sitting, and 38% say they stream for 3 hours or more. On average, viewers are juggling nearly 7 streaming services, with a mix of paid streaming services (3.9 on average) and free services (2.6 on average).
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What’s Coming to Tubi in April
All titles below begin streaming for free on April 1 unless otherwise noted:
Originals
Action
PLAY DIRTY (4/4):
With Internal affairs on his back, a corrupt cop moonlighting for a crime boss must take out a rival if he wants to live long enough to leave town.
Competition
WWE: EVOLVE (New Episodes Every Wednesday)
A new generation of WWE prospects begin their in-ring journey with the goal of becoming the next great Superstar. New episodes on Wednesday!
Talk Show
WE GOT TIME TODAY (New Episodes Every Tuesday)
Deion Sanders and Rocsi Diaz discuss the latest in news, culture, entertainment, and sports as well as conduct interviews with celebrity guests. Season finale on April 8th!
Thriller
CHECKMATE (4/11)
A detective teams up with her estranged father, a chess master, to stop a serial killer who uses the game to select his victims.
Series Spotlight
“19-2”
“Girlfriends”
“The Looney Tunes Show”
“The Sylvester & Tweety Mysteries”
“The PJs”
Action
“Alex Cross”
“G.I. Joe: Retaliation”
“G.I. Joe: The Rise Of Cobra”
“Godzilla Vs. Kong”
“Kill Bill: Volume 1”
“Kill Bill: Volume 2”
“Killing Gunther”
“Max Payne”
“Parker (2013)”
“Robin Hood (2018)”
“Rush Hour”
“Rush Hour 2”
“The Jackal”
“The Punisher (1989)”
“Wrath Of Man”
“xXx”
“XXX: State Of The Union”
Art House
“Cyrano”
“Drive (2011)”
“Monsters And Men”
“Once Upon A Time In America”
“Shirley”
“To Live And Die In L.A.”
Black Cinema
“All About The Benjamins”
“Bustin’ Loose”
“Chocolate City”
“First Sunday”
“Girlfriends”
“How High”
“How High 2”
“Idlewild”
“Little Man”
“Malibu’s Most Wanted”
“Money Talks (1997)”
“New Jack City”
“Ride Along”
“Shaft”
“The Perfect Guy”
“The Porter”
Comedy
“Bill & Ted Face The Music”
“Bill & Ted's Bogus Journey”
“Bill & Ted's Excellent Adventure”
“Born In East LA”
“Code Name: The Cleaner”
“Corporate Animals”
“Cry Baby”
“Dog (2022)”
“Fighting With My Family”
“Grown Ups (2010)”
“Grown Ups 2”
“Identity Thief”
“Liar Liar”
“Little Nicky”
“Love, Rosie”
“Me, Myself And Irene”
“Monster-In-Law”
“Paul”
“Sausage Party (2016)”
“Scary Movie”
“Scary Movie 2”
“Scary Movie 3”
“Stuber”
“The Break-Up”
“The Hustle”
“The Interview (2014)”
“The Mask”
“The Naked Gun From The Files Of Police Squad!”
“The People We Hate At The Wedding”
“The Spy Who Dumped Me”
“The Watch (2012)”
“Tropic Thunder”
Documentary
“Justin Bieber’s Believe”
Totally Under Control - 4/21
Drama
“90 Minutes In Heaven”
“Bleed For This - 4/15”
“Casino”
“A Few Good Men”
“Gifted (2017)”
“On A Wing And A Prayer”
“Road To Perdition”
“Scarface (‘83)”
“Straight Outta Compton”- 4/16
“The Guardian”
“The Town”
“Thirteen Lives”
Horror
“Bitch Ass”
“Cloverfield”
“Corporate Animals” - 4/11
“Evil Dead (2013)”
“Gretel & Hansel”
“Hannibal”
“Hereditary” -4/11
“Jeepers Creepers”
“Jeepers Creepers 2”
“Split”
“The People Under The Stairs”
“The Silence Of The Lambs”
“The Thing (‘83)”
“The Thing (‘11)”
Kids & Family
“3 Ninjas”
“DC League Of Super-Pets”
“Flushed Away”
“Gnomeo & Juliet”
“Scooby-Doo! And The Spooky Scarecrow”
“Scooby-Doo! Ghastly Goals!”
“Scooby-Doo! Mecha Mutt Menace”
“The Lego Movie”
“The Looney Tunes Show”
“The Sylvester & Tweety Mysteries”
Sci-Fi & Fantasy
“Babylon A.D.”
“Cloverfield”
“Constantine”
“Death Becomes Her”
“Edge Of Tomorrow”
“Hellboy (2004)”
“Life (2017)”
“Mystery Men”
“Predestination”
“The Last Witch Hunter”
Thriller
“7500”
“All The Old Knives”
“Dark Web: Cicada 3301”
“Fallen”
“Hangman”
“Hannibal”
“Homefront” - 4/18
“Lakeview Terrace”
“Seven”
“The Negotiator”
“The Professional (1994)”
“The Silence Of The Lambs”
“U.S. Marshals”
Western
“The Homesman”
JOIN THE CONVERSATION:
Twitter: @Tubi
Instagram: @Tubi
Facebook: @TubiTV
What’s Coming to Tubi in March
All titles below begin streaming for free on March 1 unless otherwise noted:
Originals
Don’t miss Tubi’s New Original Comedy Series, THE Z-SUITE, Starring Lauren Graham, Nico Santos and Madison Shamoun
NEW EPISODES EVERY THURSDAY - SEASON FINALE ON MARCH 20!
About the Series:
Advertising maven Monica Marks (Lauren Graham, "Gilmore Girls") and her loyal right hand executive Doug Garcia (Nico Santos, “Superstore”) have long been at the top of the Madison Avenue world. But after a record scratch blunder, they are suddenly canceled, pushed out and replaced by the agency’s rising Gen Z employees led by social media manager, Kriska Thompson (Madison Shamoun, “The Lake”). Refusing to go quietly, Monica launches her biggest campaign yet– getting their careers back and taking down the eager team of Gen-Zers who are just getting comfortable in their new roles. May the best generation win.
For more info and assets, please go to tubipressroom.com.
Talk Show
WE GOT TIME TODAY (New Episodes Every Tuesday)
Deion Sanders and Rocsi Diaz discuss the latest in news, culture, entertainment, and sports as well as conduct interviews with celebrity guests. New episodes every Tuesday!
Thriller
MY HUSBAND'S MISTRESS (3/14)
A successful businesswoman uncovers her husband’s affair and sets out to destroy his career—and his life.
Series Spotlight
“All In The Family (1971)”
“Community”
“Everybody Hates Chris”
“FBI True”
“Icon Of French Cinema” - 3/15
“Kevin Can Wait”
“Loudermilk” - 3/25
“The Equalizer”
“The Haves And Have Nots”
“The Steve Harvey Show”
“Timeless” - 3/25
Action
“12 Rounds”
“Acts Of Vengeance”
“Baywatch (2017)”
“Den Of Thieves”
“District B13” - 3/14
“Domino”
“Enter The Dragon
“I Am Wrath”
“I Spy”
“Man On Fire”
“Primal”
“Proud Mary”
“Real Steel”
“Teenage Mutant Ninja Turtles (2014)”
“The Equalizer”
“The Equalizer 2”
“The Marine”
“Timeless” - 3/25
“Transporter 3”
“Volcano”
Art House
“Apocalypse Now”- 3/31
“Breathe (2017)”
“Cryptozoo - 3/17”
“Icon Of French Cinema” - 3/15
“Killing Them Softly”
“Manhunter”- 3/31
“Marie Antoinette”
“Mother”
“Pulse”
“Take Shelter”
“Women Talking”
Black Cinema
“All Eyez On Me”
“Barber Shop”
“Beauty Shop”
“Belly”
“Biker Boyz”
“Diary Of A Mad Black Woman”
“Get Rich Or Die Tryin”
“I Can Do Bad All By Myself”
“Love Don't Cost A Thing”
“Summer Of Violence”
“The Haves And Have Nots”
“The House Next Door: Meet The Blacks 2”
“Thin Line Between Love And Hate”
“Tyler Perry's Daddy's Little Girls”
“Undisputed”
“Why Did I Get Married?”
Comedy
“All In The Family (1971)”
“Bachelorette”
“Community”
“I, Tonya”
“Legally Blonde”
“Legally Blonde 2: Red, White and Blonde”
“Our Idiot Brother”
“Pirates”
“Spaceballs”
“The Bounty Hunter (2010)”
“The Man”
Documentary
“FBI True”
“The Brink”
“The Fight”
“The Wrecking Crew”
“Venus And Serena”
Drama
“Blackkklansman”
“Blow”
“Fences”
“Footloose (1984)”
“Joe” - 3/31
“My Policeman”
“Pleasantville”
“The Client”
“The Hurt Locker”
“The Tender Bar”
“Wonder”
Horror
“Crawl
“Grind House: Death Proof” - 3/31
“Grind House: Planet Terror” - 3/31
“Insidious”
“Insidious: Chapter 2”
“Insidious: Chapter 3”
“Insidious: The Last Key”
“Quarantine”
“Quarantine 2: Terminal”
“Stephen King's Silver Bullet”
“World War Z”
Kids & Family
“Agent Cody Banks”
“Agent Cody Banks 2: Destination London”
“Jackie Chan Adventures” - 3/25
“Men In Black (Series)” - 3/25
“Paul Blart: Mall Cop”
“Scooby Doo! And The Beach Beastie”
“Scooby Goes To Hollywood”
“Scooby Meets The Boo Brothers”
“Sherlock Gnomes”
“The Secret Life Of Pets 2”
“Transformers: Cyberverse”
“VR Troopers”
“Willy Wonka & The Chocolate Factory”
Sci-Fi & Fantasy
“Event Horizon”
“Godzilla”
“Godzilla (1998)”
“Hansel And Gretel: Witch Hunters”
“I, Robot”
“Real Steel”
“Samaritan”
“The Creator”
“The Mortal Instruments”
“War Of The Worlds”
“World War Z”
Thriller
“Armor” - 3/31
“Broken City”
“Brooklyn's Finest”
“Cleaner”
“Peppermint”
“Pride And Glory”
“Primal”- 3/31
“Snitch”
“The Call (2013)”
“The Girl With The Dragon Tattoo (2011)”
“The Next Three Days”
“The Report”
“When The Bough Breaks”
Western
“Once Upon A Time In The West”
“Wild Wild West”
JOIN THE CONVERSATION:
Twitter: @Tubi
Instagram: @Tubi
Facebook: @TubiTV
Tubi Delivers Most-Streamed Super Bowl In History with FOX Sports Takeover
Tubi Delivers Most-Streamed Super Bowl In History with FOX Sports Takeover
Sets Record with 13.6 Million Average Minute Audience and 15.5 Million Peak Audience During “The Big Game,” Contributing to Record-High Viewership for the Super Bowl LIX
Reached Over 24 Million Unique Viewers Across Game Day Programming
Delivered Free, 4K Live Stream with Best-in-Class Low Latency
Premiered Exclusive Red Carpet at Super Bowl LIX Hosted by Olivia Culpo and Launched Shoppable Experience
San Francisco, February 11, 2025 – Tubi (www.tubitv.com), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, today announced that its simulcast of FOX’s Super Bowl LIX broadcast broke the Super Bowl streaming record as part of the network’s special game day takeover, reaching 15.5 million peak concurrent streaming viewers and a 13.6 million average minute audience, up by a decisive margin from prior Super Bowls, as well as 24 million unique viewers across game day programming starting with FOX’s SUPER BOWL LIX PREGAME SHOW. “Tubi is proud to have partnered with FOX Sports to deliver the most streamed Super Bowl ever, marking a major milestone for free ad-supported television," said Anjali Sud, CEO of Tubi. "Tubi started as a scrappy underdog in streaming. This is a full circle moment as we achieve new levels of scale and cultural resonance with viewers.” Live Streaming Technical Achievements For Super Bowl LIX, Tubi leveraged FOX’s state-of-the-art livestreaming operation in Tempe, Arizona to deliver the highest quality, 4K live stream with best-in-class latency. Tubi Red Carpet at Super Bowl LIX Before The Big Game aired, the Tubi Red Carpet at Super Bowl LIX hosted by Olivia Culpo covered the live celebrity, fashion and culture behind America's biggest sports event. Culpo was joined by special correspondents including EMMYⓇ Award-winning media personality Rocsi Diaz; New Orleans Saints defensive end Cam Jordan; influencer Taylen Biggs and NFL Fashion Editor Kyle Smith on the carpet. Stopping by the carpet were Donna and Ed Kelce, Louis Tomlinson, Reggie Bush, Lauren Graham, Brendan Fraser, Tinashe, Da'Vine Joy Randolph, Flavor Flav, Terry Crews, Joel McHale, Breland, Bert Kreischer, Kyren Wiliams, Kaitlyn Bristowe, and more. Alongside the program, Tubi launched the shoppable experience, The Tubi Red Carpet Shop, enabling Tubi viewers to purchase items within curated digital stores. Those who missed the stream can watch the Tubi Red Carpet at Super Bowl LIX on demand now in the U.S. About Tubi Tubi is a global entertainment company dedicated to providing all people access to all the world’s stories. Tubi offers the largest collection of premium on-demand content, including over 275,000 movies and TV episodes and more than 300 exclusive originals. With a passionate fanbase and over 97 million monthly active viewers, the company is committed to putting viewers first with free, accessible entertainment. Tubi is part of Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses. Tubi’s Incremental Audience & Exclusive Programming More than thirty-four percent of Tubi viewers are between the ages of 18-34, over half are Gen Z or Millennials and nearly half are multicultural, while 77% report not having cable, according to the November MRI Cord Evolution Study. Tubi has been resonating with these audiences as it expands its content offering of Tubi Originals, a deep and vast library, and unique partnerships with independent distributors, filmmakers and creators. This quarter, viewers can expect exclusive premium content including THE Z-SUITE, a workplace comedy starring Lauren Graham that premiered live on Tubi after The Big Game, the recently announced WWE EVOLVE® featuring rising wrestling talent that premieres March 5th, weekly episodes of WE GOT TIME TODAY hosted by sports legend Deion Sanders with his co-host, EMMY© Award-winning media personality Rocsi Diaz and the recently launched NASCAR Channel, only on Tubi.
TUBI TURNS E.L.F. BEAUTY, NERDS® CANDY AND POPPI SUPER BOWL ADS INTO TUBI MOVIE TRAILERS
TUBI TURNS E.L.F. BEAUTY, NERDS® CANDY AND POPPI SUPER BOWL ADS INTO TUBI MOVIE TRAILERS
Tubi Brings Their Signature Vibe to Brands and If Fans Demand More, They'll Make Them Into Real Movies
San Francisco, February 9, 2025 – Tubi (www.tubitv.com), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, today announced their Tubi Movies campaign, hijacking brand spots and reinterpreting them into film trailers, the spots aired exclusively on Tubi. The creative interpretations reflect Tubi’s content strategy that bucks the monoculture and celebrates fandoms, with a content catalog of 275,000 titles. If fans clamor for more, Tubi will kick off the development process to make them Tubi Originals. “We’ve seen Tubi fans on social media respond to unbelievable moments with - ‘that should be a Tubi movie.’ Bringing that meme to life is what inspired this campaign,” said Nicole Parlapiano, CMO at Tubi. “We wanted to show marketers that we mean business and our creative breaks through with our massive, engaged audience on our platform. Whether it’s partnering on creative for a campaign on Tubi, creating a bespoke integration into a Tubi Original, or taking over the platform with in-app branding - Tubi is in the business of creating entertaining, streaming-first brand moments.” The e.l.f. Tubi Movie followed the “e.l.f. von zehn” campaign hero spot. In this movie creative, we dive into a different and dark side to lab scientist, Klaus, played by Christopher Kouros, and the scientific method to his madness. Launched earlier this month, “e.l.f. von zehn” is a global awareness campaign that puts real product reviews for Power Grip Primer, Halo Glow and other e.l.f. favorites through outrageously literal and seriously funny lab tests to earn e.l.f. von zehn (11/10) ratings. In addition to the Tubi Movie, e.l.f. is the first brand sponsoring Tubi's recently launched shoppable experience, allowing viewers to shop their e.l.f. favorites directly on shop.tubi.tv without disrupting their viewing experience. The NERDS Tubi Movie ad followed the Wonderful World of NERDS hero creative from their Unleash your Senses campaign featuring NERDS Gummy Clusters™ candy. In the ad creative, the NERDS Gummy character is leading a parade through the streets of New Orleans, when an asteroid comes into frame. Gummy immediately jumps into action, and as mission control watches, it flies towards the asteroid before the meteor reaches Earth. The poppi Tubi Movie followed their Soda Thoughts campaign hero creative. In the spot, Alix Earle and Jake Shane go to a drive-through to grab a poppi, only to be intercepted by an alien biker gang. Zork Zork, played by Noah Beck, instantly becomes smitten with Alix and we witness their enemies-to-lovers story unfold, but not without turf war banter from her bestie Jake. Noah Beck recently starred in the Tubi Original movie, SIDELINED: THE QB AND ME, a title that drew the biggest number of viewers of any title on Tubi in its first seven days. Top Fortnite player and most watched Fortnite streamer on Twitch, Cody "Clix" Conrod, plays one of the alien bikers featured in the ad, and will be streaming from his Twitch account reacting to all the moments that move culture during the big game. The Tubi Movies were made in partnership with Tubi’s creative agency of record, Mischief @ No Fixed Address. “Super Bowl is home to an abundance of weird and unexpected brand moments. We saw this as a ripe opportunity for Tubi to make the most out of them in a way that only Tubi could because the platform is known for wide variety of content.” Bianca Guimaraes, ECD & Partner at Mischief, said. “What if we could push the spots even further to highlight people’s personal interests? What if the poppi ad, for example, turned into an intergalactic romantic high school drama? Or the NERDs spot gave way to a superhero movie with a gummy candy protagonist? If you’ve got that niche in you, chances are it’s in Tubi.” The Tubi Movies could become full-length films or series if fans ask for more. Tubi will gauge social conversation around the spots and if they meet benchmarks for recent Tubi Originals, will kick off the development process with brand partners. As an ad-supported streamer, bringing brands an unduplicated audience of young, multicultural viewers is core to the Tubi business. “Tubi’s and e.l.f.'s aligned goals to democratize access and serve the underserved made coming together for the Big Game an obvious choice. Together, we are disrupting a huge cultural conversation,” said Laurie Lam, e.l.f. Beauty’s Chief Brand Officer. “e.l.f. is no stranger to making noise at the Big Game. This year, we are showing up in an unexpected way to disrupt norms, shape culture and connect communities with absurdly entertaining content.” “We were so honored when Tubi reached out to our team – and it has been a phenomenal collaboration. The Tubi Movie takes our NERDS ‘Unleash Your Senses’ campaign to the next level – and, literally, to outer space,” said Greg Guidotti, Ferrara’s Chief Marketing Officer. “When two unexpected yet great things come together – like crunchy and tangy NERDS candy with a sweet gummy center – it’s an experience unlike anything else. Who better to save this ‘wonderful world’ than everybody’s favorite NERDS character?” “At poppi, we’re always pushing ourselves to go bigger and better, and our return to the Super Bowl was such a fun challenge. Collaborating with Tubi and Mischief on our bonus commercial resulted in some out-of-this-world creative,” said Allison Ellsworth, Co-Founder & Chief Brand Officer, poppi. “I truly can’t think of a better way to spread the word about poppi being the future of soda than with a spot starring actual greasers from outer space. I’m obsessed with how it all came together, blending our iconic creator talent and poppi’s ‘Soda Thoughts’ campaign with a totally unexpected partner. I’m so excited to see the reactions from our poppi community, because they definitely won’t be expecting this.” Directly following the big game, Tubi will be re-premirering the first two episodes of THE Z-SUITE, a series starring Lauren Graham from Gilmore Girls and a cast of young new talent will delight audiences with its comedy and cultural relevance. The TUBI RED CARPET AT SUPER BOWL LIX will be available on demand after the game, so viewers can catch all the must see celebrity and culture moments that happened on the carpet. Tubi continues to be at the intersection of sports and culture, the platform recently announced a new reality series WWE EVOLVE, chronicling the journeys of rising prospects as they compete to become WWE Superstars debuting on Tubi in Spring 2025. Tubi’s first Original talk show, WE GOT TIME TODAY is hosted by sports legend Deion Sanders with his co-host, Rocsi Diaz and has new episodes airing each week. About Tubi Tubi is a global entertainment company dedicated to providing all people access to all the world’s stories. Tubi offers the largest collection of premium on-demand content, including over 275,000 movies and TV episodes and more than 300 exclusive originals. With a passionate fanbase and over 97 million monthly active users, the company is committed to putting viewers first with free, accessible entertainment. Tubi is part of Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses. About e.l.f. Cosmetics e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free and we have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com. About NERDS®: NERDS® is the playful and fun-to-eat candy with a variety of delicious, crunchy, chewy, and gummy options: Original NERDS including the iconic dual-flavored box, NERDS Ropes, Big Chewy NERDS,and NERDS Gummy Clusters™ candy. The original iconic box couples two complementary flavors with dual chambers, allowing candy lovers to pour out perfectly imperfect pieces of pure delight. NERDS Ropes give fans a chewy, fruity string packed with crunchy, sweet NERDS, and Big Chewy NERDS and Sour Big Chewy NERDS have a crunch that surrounds a chewy center. NERDS Gummy Clusters have tangy, crunchy, NERDS candy around a sweet gummy center. ABOUT POPPI: Founded by husband-and-wife duo Stephen and Allison Ellsworth, Austin, TX-based poppi combines fruit juice and prebiotics to create a deliciously refreshing, mouthwatering soda with 5 grams of sugar and 25 calories. What originally started as a home-brewed concoction quickly became a farmers’ market favorite turned Shark Tank investment and is now available at major retailers nationwide. poppi's brand-first approach, cultural cache, and rapid growth has nurtured an incredibly loyal fan base, including celeb fans like Hailey Bieber, Kylie Jenner, Billie Eilish, Russell Westbrook, Jennifer Lopez, Olivia Munn, and more. poppi is available in 16 delicious flavors – Strawberry Lemon, Raspberry Rose, Orange, Ginger Lime, Watermelon, Cherry Limeade, Grape, Wild Berry, Classic Cola, Root Beer, Doc Pop, Lemon Lime, Orange Cream, Cherry Cola, and limited edition Cream Soda & Cranberry Fizz. For more information, visit drinkpoppi.com, or follow @drinkpoppi on Instagram and TikTok.
TUBI’S NEW SUPER BOWL AD, IF IT’S IN YOU – IT’S IN HERE INVITES VIEWERS TO EMBRACE THE CONTENT THEY LOVE
TUBI’S NEW SUPER BOWL AD, IF IT’S IN YOU - IT’S IN HERE INVITES VIEWERS TO EMBRACE THE CONTENT THEY LOVE
A Gender Reveal Turned Genre Reveal Inspires Viewers To Wear Their Fleshy Hats with Pride
San Francisco, February 9, 2025 – Tubi (www.tubitv.com), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, today revealed their new creative advertising campaign, If It’s In You, It’s In Here. Tubi offers the world’s largest collection of on demand movies and TV episodes, including over 300 exclusive originals, engaging fandoms with a fun and easy viewing experience. For its second Big Game appearance, Tubi brings their See You In There tagline to life through a charming, unhinged spot that reflects the extremely diverse array of content found in the world's largest collection of on demand movies and TV episodes. The campaign is supported by out of home, influencer partnerships, three :15 spots featuring original cowboy ballads, a :77 spot with more cowboy lore, an album and a fleshy TikTok filter that will reveal the genre that lives in you. The hero of the 360 campaign is a :60 spot, following the life of a man, born with something that makes him special: a love of Westerns. We watch as he’s bullied in school and ostracized by those who don’t love what he loves. Times change, westerns become cool and suddenly the stigma is gone. Instead of perpetuating the cruelty he experienced, he encourages those to embrace what they love, rather than conform to what's cool. “See You In There is more than a tagline, it’s an invitation and we wanted to bring it to life.” said Nicole Parlapiano, CMO at Tubi. “Today’s viewers are unabashedly consuming more content that is aligned with their own personal passions and interests, instead of feeling the need to tune into the latest hit movie or show everyone’s talking about. Tubi wanted to use our moment on this incredible stage to celebrate the fierce and growing individualism we see reflected in our viewers.” Tubi’s creative strategy was supported by insights found in Tubi’s upcoming issue of The Stream. Seventy-three of Gen Z say they’re tired of keeping up with what’s trendy, and this exhaustion has led to some white lies in their social spheres; over half (53%) have lied about watching or pretended to know more about a trending show. Instead, they want to reclaim what they love most: 82% of Gen Z take pride in their "guilty pleasure" movies / shows. The spot was made in partnership with Tubi’s creative agency of record, Mischief @ No Fixed Address. It is the second time the duo has taken to the big game. “Everyone is drawn to a specific movie or TV show genre. But you can’t quite remember how you first fell in love with it—it’s almost like you’re born with a niche interest” said Bianca Guimaraes, ECD and Partner at Mischief. “We thought it would be fun to explore what a physical representation of that would look like. Turns out it looks like a hauntingly beautiful fleshy cowboy, wizard, helmet, head.”
To broaden the campaign to even more consumers, Tubi has launched a microsite, MyTestTubi, where consumers can take a Genre-ology quiz to find out their big three content genres and receive recommendations of titles to watch on Tubi. Genre-ology was created in partnership with DDA.
Viewers can tune into SUPER BOWL LIX, airing live on Tubi. The TUBI RED CARPET AT SUPER BOWL LIX will be available on demand after the game, so viewers can catch all the must see celebrity and culture moments that happened on the carpet. Directly following the big game, Tubi will be re-premirering the first two episodes of THE Z-SUITE, a workplace comedy series set at a boutique New York ad agency where generational divides see the established C-Suite and rising Gen Z employees collide. Tubi continues to be at the intersection of sports and culture, the platform recently announced a new reality series WWE EVOLVE, chronicling the journeys of rising prospects as they compete to become WWE Superstars debuting on Tubi in Spring 2025. Tubi’s first Original talk show, WE GOT TIME TODAY is hosted by sports legend Deion Sanders with his co-host, Rocsi Diaz and has new episodes airing each week.
About Tubi
Tubi is a global entertainment company dedicated to providing all people access to all the world’s stories. Tubi offers the largest collection of premium on-demand content, including over 275,000 movies and TV episodes and more than 300 exclusive originals. With a passionate fanbase and over 97 million monthly active users, the company is committed to putting viewers first with free, accessible entertainment. Tubi is part of Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.The provided agreements on tubitv.com are for informational purposes only and do not constitute legal advice.