Press Releases

Download Our Press Kit
Download
TUBI UNVEILS AUDIENCE REPORT, THE STREAM, OUTLINING KEY INSIGHTS SHAPING STREAMING AND TV AD STRATEGIES

TUBI UNVEILS AUDIENCE REPORT, THE STREAM, OUTLINING KEY INSIGHTS SHAPING STREAMING AND TV AD STRATEGIES

FOX-owned streamer’s average audience 20+ years younger than linear TV

Tubi delivers an 80% incremental reach to the top 25 cable TV networks, with 68% of its streamers also unreachable via other ad-supported video-on-demand (AVOD) platforms

With major viewership growth – +58% – over the past 12 months, Tubi viewers streamed 2.5 billion hours in 2020, nearly doubling in streaming hours year-over-year

SAN FRANCISCO, January 19, 2021 – Tubi (www.tubi.tv), a division of FOX Entertainment, today announced findings from its audience report, The Stream: 2021 Actionable Audience Insights for Brands. Tubi’s research provides insights that will help shape streaming and TV ad strategies, as well as how brands approach video investments in the new year. A strategic asset for FOX, Tubi uniquely complements its parent network, which ranks as the #1 Adults 18-49 C7 broadcast platform and boasts the youngest median age viewer of the major broadcast networks.  With an average viewer age approximately 20 years younger than that of linear television, nearly half of Tubi’s 33 million monthly active users (MAU) are under the age of 35. Additionally, Tubi’s 2.5 billion hours streamed in 2020 mark a 58% increase in streaming viewership over the past 12 months, providing an 80% incremental audience reach to the top 25 cable networks. “Our findings highlight Tubi’s young, diverse and nationally representative streaming audience, including viewers in harder-to-reach markets,” said Natalie Bastian, Vice President, Marketing at Tubi. “This year, streaming should be an always-on touchpoint for advertisers looking to reach incremental audiences outside of their existing linear TV strategy.” While advertising budgets are still skewed toward linear TV, The Stream presents compelling data to support the significance of streaming as a complement to linear campaigns, coupling loyal linear audiences with younger viewers and cord cutters. One case study outlined in the report reveals that for the regional grocer WinnDixie, nearly four out of five of Tubi households reached were incremental to those of their linear campaign. With the majority of AVOD streamers unreachable to brands through traditional cable TV and viewers who subscribe to SVOD services, brands have meaningful options when it comes to accessing incremental TV audiences; however, challenges within the buying ecosystem – namely around ad repetition – still persist. Ultimately, brand impact and conversion will be heavily influenced by reducing ad fatigue and increasing incremental reach. With Tubi’s Advanced Frequency Management solution, brands are able to reduce ad repetition, fully realizing the return on their streaming investments – with early tests indicating a 366% reduction in over-frequency and 20% efficiency in increasing reach. Coupled with a positive ad experience, the availability and diversity of a platform’s content is also key to building a loyal streaming fanbase. Findings from MRI-Simmons data included in the report show that at least two-thirds of Tubi’s audience is unreachable on other AVOD services. While Tubi’s audience is nationally representative, the platform has a large diverse representative audience with African American, Hispanic, and Asian audiences comprising 39% of its user base. Tubi’s content is uniquely tailored to its diverse audience, with in-app destinations such as Tubi Kids, providing programming for busy families, and Tubi en Español, offering thousands of hours of Spanish-language content. Tubi also features a destination library of Black Cinema favorites, top TV series, including FOX’s THE MASKED SINGER, I CAN SEE YOUR VOICE and LEGO MASTERS, as well as a massive selection of anime appealing to younger viewers, in addition to nostalgic classic titles and everything in between. About the data: Tubi explored the streaming audience and TV viewing behavior by analyzing first-party and third-party data sources, including its own audience data and qualitative user experience research, in addition to partnerships with Advertiser Perception, TVSquared, Kantar Millward Brown and Cuebiq. Additional sources included MRI-Simmons, Nielsen, eMarketer and YouGov. The full report is available for download here: https://www.foxadsolutions.com/platform/thestream/ About Tubi Headquartered in San Francisco, Tubi (www.tubi.tv), a division of FOX Entertainment, is an ad-supported video on demand (AVOD) service with movies and television shows from nearly every major Hollywood studio. Tubi gives fans of films and television programs an easy way to discover new content that is available completely free. The service is currently available in the US, Canada, Australia, and Mexico. # # # Contact: Peter Binazeski Tubi 323-206-5077 pbinazeski@tubi.tv Morgan Albrecht Tubi malbrecht@tubi.tv
January 19, 2021
Tubi launches on the Roku platform in Mexico

Tubi launches on the Roku platform in Mexico Roku users will be able to enjoy thousands of movies and TV for free including the highly anticipated film Consciencia starring Rubén Zamora, Bárbara de Regil, and Carla Nieto

SAN JOSE, Calif. – December XX, 2020 – Roku, Inc. (NASDAQ: ROKU) today announced FOX Entertainment’s free streaming service Tubi is now available on the Roku platform in Mexico. Roku users will now be able to enjoy thousands of movies and TV shows for free via the Tubi app on their Roku device. “Tubi is an important AVOD channel that is already very popular on the Roku platform in the U.S. and we are excited to bring their extensive entertainment library to users in Mexico,” said Yulia Poltorak, Director of International Content Distribution at Roku. “Through streaming channels such as Tubi, consumers are able to enjoy the best of both worlds: great streaming content, for free.” “Our partnership with Roku in Mexico is instrumental in our mission to have cost-free premium entertainment accessible to everyone,” said Andrea Clarke-Hall, Head of Global Business Development at Tubi. “We’re excited to expand our footprint with one of the leading streaming brands, in concert with our content partner TV Azteca, with Roku users now able to enjoy an immense library featuring some of the world’s beloved Spanish-language titles.” Tubi offers viewers thousands of movies and television shows – all localized in Spanish-language, from Latin America and the U.S. including the highly-anticipated film Consciencia starring Rubén Zamora (Atrapada, Vuelve Temprano), Bárbara de Regil (Rosario Tijeras, Tiempos Felices), and Carla Nieto (Sin Origen, Cuéntame), written and directed by Sergio Peña. Roku users will also be able to enjoy popular genres and collections like Hollywood Favorites, Family Entertainment, and The Best of TV Azteca that will include Exatlón MexicoMasterChefLo que La Gente CuenteMontecristo, Mientras Haya Vida, Bellezas Indomables and Amor en Custodia. Roku users can now download Tubi for free from the Roku Channel Store in Mexico. About Tubi Headquartered in San Francisco, Tubi (www.tubi.tv), a division of FOX Entertainment, is an ad-supported video on demand (AVOD) service with movies and television shows from nearly every major Hollywood studio. Tubi gives fans of films and television programs an easy way to discover new content that is available completely free. The service is currently available in the US, Canada, Australia, and Mexico. About Roku, Inc. Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S., Mexico and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A. Roku and the Roku logo are registered trademarks and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries.  Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.

# # #

Contacts: Roku       Gretel Perera gperera@roku.com +1 415-215-9757 Tubi Peter Binazeski pbinazeski@tubi.tv 323-206-5077
December 14, 2020
TUBI TO PREMIERE ACCLAIMED MEXICAN FILM CONSCIENCIA STARRING RUBÉN ZAMORA, BÁRBARA DE REGIL AND CARLA NIETO ON DECEMBER 16

TUBI TO PREMIERE ACCLAIMED MEXICAN FILM CONSCIENCIA STARRING Rubén Zamora, Bárbara de Regil AND Carla Nieto ON DECEMBER 16

Winner at the WorldFest-Houston International Film Festival and Spain’s 30 Girona Film Festival, the Spanish-language romantic drama written and directed by Sergio Peña to premiere exclusively on FOX Entertainment’s streaming service in the US, Mexico, and Canada

SAN FRANCISCO, December 8, 2020 – Tubi (www.tubi.tv), a division of FOX Entertainment, today announced the acclaimed Mexican romantic drama film Consciencia will premiere exclusively on December 16 in Mexico, the US on Tubi en Español, and Canada. Consciencia marks the first world premiere of a title on the platform in Mexico, in a deal brokered alongside Tubi’s partner in the country, TV Azteca. Starring Rubén Zamora (Atrapada, Vuelve Temprano), Bárbara de Regil (Rosario Tijeras, Tiempos Felices), and Carla Nieto (Sin Origen, Cuéntame), the movie provides an intimate look at a middle aged writer whose diagnosis of an eye disease triggers memories of his former partner as he begins a new relationship. Written and directed by Sergio Peña, Consciencia garnered a Platinum Remi award at the 52nd Annual Worldfest-Houston International Film Festival, and also received honors at the 30 Girona Film Festival and The IndieFEST Film Awards. Consciencia is Peña’s first feature-length film. Prior to this project, Peña was a writer-director on the short La Vie and a producer-director on the short Arlecchino: Historia de un Vestuario. “Consciencia reflects Tubi’s ongoing commitment to international cinema and some of the most imaginative storytellers from around the world,” said Adam Lewinson, Tubi’s Chief Content Officer. “We’re excited to debut to our viewers this intriguing story of reflection and self-perception that reflects the cutting edge of Mexican filmmaking.” Consciencia features Zamora as Arthur, who seeks a quiet life, but the memories of his past relationship with Monica (de Regil) pose as a set of mirrors in his new relationship with Elizabeth (Nieto). According to writer-director Peña, the film was born as a thought about the being and perception of oneself before the world. Through Arthur’s story and his relationships, behavior patterns unconsciously develop which lead to an emotional blockade. Filmed entirely in Mexico, Consciencia is executive produced by Mike Peña, Gerardo Mota, Ricardo Mejía and Annik Siranosian. Sergio Peña, Alejandro Molina serve as producers and Celiana Cárdenas and Marco Casado serve as cinematographers. Tubi recently announced record Monthly Active Users (MAU) reached 33 million in August, an increase of 65% year-over-year. With total view time surpassing 200 million hours of content streamed each month since April, Tubi has over 26,000 movies and television shows from over 250 content partners, including nearly every major studio. The service gives fans of films and television programs an easy way to discover new content that is available completely free. Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at http://www.tubi.tv/. About Tubi Headquartered in San Francisco, Tubi (www.tubi.tv), a division of FOX Entertainment, is an ad-supported video on demand (AVOD) service with movies and television shows from nearly every major Hollywood studio. Tubi gives fans of films and television programs an easy way to discover new content that is available completely free. The service is currently available in the US, Canada, Australia, and Mexico. # # # Contact: Peter Binazeski Tubi 323-206-5077 pbinazeski@tubi.tv
December 8, 2020
TUBI ADDS “THE MASKED DANCER” TO ITS EXPANDING LINEUP OF FOX ENTERTAINMENT PROGRAMMING

TUBI ADDS “THE MASKED DANCER” TO ITS EXPANDING LINEUP OF FOX ENTERTAINMENT PROGRAMMING

All-New Series, Hosted by Craig Robinson and Based on

TV’s #1 Entertainment Show, THE MASKED SINGER,

Joins Tubi’s Current Library of Popular FOX Unscripted Series, Including

THE MASKED SINGER, HELL’S KITCHEN, GORDON RAMSAY’S 24 HOURS TO HELL AND BACK,

 LEGO MASTERS, ULTIMATE TAG and I CAN SEE YOUR VOICE

SAN FRANCISCO, December 2, 2020 – Tubi (www.tubi.tv), FOX Entertainment’s free streaming platform, today announced that the all-new unscripted series THE MASKED DANCER, hosted by Craig Robinson and based on the #1 entertainment show on television, THE MASKED SINGER, will be joining its massive library of 26,000 movies and television series – completely free. The series premieres Sunday, Dec. 27 (8:00-9:00 PM ET/5:00-6:00 PM PT, Live to all Time Zones) on FOX, following the NFL ON FOX doubleheader. It joins an increasing number of FOX programs added to Tubi, including THE MASKED SINGER, GORDON RAMSAY’S 24 HOURS TO HELL AND BACK and LEGO MASTERS. Episodes of THE MASKED DANCER will be made available on Tubi shortly after their linear premiere. “Tubi viewers can discover, rewatch or catch up on brand-new episodes of FOX’s premium unscripted series, with THE MASKED DANCER as the latest of several new titles to come,” said Adam Lewinson, Tubi’s Chief Content Officer. “We’re thrilled to be a natural extension and free destination for FOX’s rapidly expanding unscripted slate.” Based on television’s #1 entertainment show, FOX’s THE MASKED SINGER, and inspired by a popular segment featured on “The Ellen DeGeneres Show,” the all-new celebrity competition series THE MASKED DANCER is hosted by comedian/actor Craig Robinson (“Ghosted,” “The Office”) and features celebrity panelists Ken Jeong (THE MASKED SINGER, I CAN SEE YOUR VOICE), world-famous choreographer and singer Paula Abdul, actor and the former “Giraffe” Mask on THE MASKED SINGER Brian Austin Green and actress and singer Ashley Tisdale. THE MASKED DANCER will feature celebrity contestants shaking their tail feathers while covered from head-to-toe in elaborate costumes and face masks, leaving audiences to guess their identities. Costumed celebrities will be joined on stage by masked partners and back-up dancers, as they perform a series of dances together; spanning from hip-hop to salsa, jazz to tap dancing and more. When it comes to dance styles, the sky is the limit. Each week, a series of clues will be sprinkled throughout packages, costumes and routines, leading the panelists one step closer to figuring out which famous faces are freestyling behind the masks. Tubi recently announced record Monthly Active Users (MAU) reached 33 million in August, an increase of 65% year-over-year. With total view time surpassing 200 million hours of content streamed each month since April, Tubi has over 26,000 movies and television shows from over 250 content partners, including nearly every major studio. The service gives fans of films and television programs an easy way to discover new content that is available completely free. Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at http://www.tubi.tv/. THE MASKED DANCER is produced by FOX Alternative Entertainment and Warner Bros. Unscripted & Alternative Television and is based on the South Korean format “The Masked Singer,” created by Mun Hwa Broadcasting Corp and distributed by MBC America. James Breen, Craig Plestis, Daniel Martin and Ellen DeGeneres are executive producers of the series. Breen will serve as showrunner. About Tubi Headquartered in San Francisco, Tubi (www.tubi.tv), a division of FOX Entertainment, is an ad-supported video on demand (AVOD) service with movies and television shows from nearly every major Hollywood studio. Tubi gives fans of films and television programs an easy way to discover new content that is available completely free. The service is currently available in the US, Canada, Australia, and Mexico. About FOX Entertainment FOX Entertainment’s 30-year legacy of innovative, hit programming includes 9-1-1, 9-1-1: LONE STAR, THE MASKED SINGER, LEGO MASTERS, PRODIGAL SON, LAST MAN STANDING, THE SIMPSONS, “Empire,” “24,” “The X-Files” and “American Idol.” Delivering high-quality scripted, non-scripted, animation, live content and major sports, FOX won the 2019-2020 broadcast season for the first time in eight years and was the only major network to post year-over-year growth among Adults 18-49 and Total Viewers. In addition to its broadcast network, FOX Entertainment oversees the operations of FOX Alternative Entertainment, its in-house unscripted studio that produces THE MASKED SINGER, I CAN SEE YOUR VOICE and THE MASKED DANCER, among other series; and the award-winning animation studio Bento Box Entertainment, which produces animated content for FOX, including the Emmy Award-winning hit BOB’S BURGERS and new series DUNCANVILLE, THE GREAT NORTH and HOUSEBROKEN, as well as programming for other broadcast, streaming and cable platforms.  Tubi, FOX Entertainment’s fast-growing ad-supported video-on-demand (AVOD) service, features more than 26,000 movies and television series, and news content that’s available in the U.S., Canada, Mexico and Australia. [EDITOR’S NOTE: For photos and more information about THE MASKED DANCER, please visit www.foxflash.com.] # # # Contact: Peter Binazeski/Tubi Tubi 323-206-5077 pbinazeski@tubi.tv
December 2, 2020
TUBI NOW AVAILABLE ON XBOX SERIES X AND XBOX SERIES S

TUBI NOW AVAILABLE ON XBOX SERIES X AND XBOX SERIES S

Tubi viewers on Xbox Series X|S now have instant free access to 26,000 movies and television series including FOX’s The Masked Singer, upcoming Anpanman movies, Yu-Gi-Oh!, One Punch Man and other anime titles, among others

SAN FRANCISCO, November 12, 2020 – Tubi (www.tubi.tv), FOX Entertainment’s free streaming service, today announced it is now available on the just launched Xbox Series X|S. Xbox users can enjoy Tubi’s massive free library of over 26,000 movies and television shows and over 70,000 hours of content including the FOX series LEGO Masters and The Masked Singer, a wide variety of popular movies from How to Train Your Dragon to Zero Dark Thirty, iconic cartoons such as Captain Caveman and the Teen Angels and The 13 Ghosts of Scooby Doo, as well as anime favorites such as Naruto, Yu-Gi-Oh!, One-Punch Man, Afro Samurai, Sonic X, Cowboy Bebop and Ghost in the Shell. In addition, Tubi will soon offer Xbox users more than 25 live streaming channels including NewsNOW from FOX, FOX SOUL and news from 17 local FOX Television Stations. “Tubi and Microsoft have had a longstanding partnership on Xbox One and we are excited to continue our collaboration,” said Andrea Clarke-Hall, Head of Business Development at Tubi. “The Tubi app brings forward instant access to premium cost-free content on the next generation of Xbox consoles.” Tubi recently announced record Monthly Active Users (MAU) reached 33 million in August, an increase of 65% year-over-year. With total view time surpassing 200 million hours of content streamed each month since April, Tubi has over 26,000 movies and television shows from over 200 content partners, including nearly every major studio. The service gives fans of films and television programs an easy way to discover new content that is available completely free. In addition, Xbox One and now Xbox Series X|S, Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, and Hisense TVs. Consumers can also watch Tubi content on the web at http://www.tubi.tv/. About Tubi Headquartered in San Francisco, Tubi (www.tubi.tv), a division of FOX Entertainment, is an ad-supported video on demand (AVOD) service with movies and television shows from nearly every major Hollywood studio. Tubi gives fans of films and television programs an easy way to discover new content that is available completely free. The service is currently available in the US, Canada, Australia, and Mexico. # # # Contact: Peter Binazeski Tubi 323-206-5077 pbinazeski@tubi.tv
November 12, 2020
FOX ENTERTAINMENT’S FREE STREAMING SERVICE TUBI NAMED LAUNCH PARTNER FOR HIGHLY ANTICIPATED PLAYSTATION 5

FOX ENTERTAINMENT’S FREE STREAMING SERVICE TUBI NAMED LAUNCH PARTNER FOR HIGHLY ANTICIPATED PLAYSTATION 5

Viewers will enjoy instant access to over 26,000 movies and television series via direct search integration, and Tubi will have a branded row on the video homepage when it rolls out on November 12

SAN FRANCISCO, November 9, 2020 – Tubi (www.tubi.tv), a division of FOX Entertainment, today announced it has been named a launch partner for the highly anticipated PlayStation 5. Viewers will have access to Tubi’s massive library of 26,000 movies and television series – all completely free – via direct integration in the PS5 search interface, and a Tubi featured row that will be available on the video home screen. In the future, Tubi will also offer viewers access to live streaming news, weather, and entertainment via News on Tubi – the company’s latest product featuring content from over 17 FOX stations in major markets, NBC News Now, Bloomberg, and many others. “We’ve enjoyed a robust partnership with PlayStation and are thrilled to continue our synergy for the launch of its next-generation console,” said Andrea Clarke-Hall, Global Head of Business Development at Tubi. “The Tubi app will be one of a select number of turnkey downloads for PlayStation users, furthering our mission to provide easy access to premium content for everyone.” With the addition of PlayStation 5, Tubi has one of the largest distribution footprints of any streaming service. The company recently announced record Monthly Active Users (MAU) reached 33 million in August, an increase of 65% year-over-year. With total view time surpassing 200 million hours of content streamed each month since April, Tubi has over 26,000 movies and television shows from over 250 content partners, including nearly every major studio. The service gives fans of films and television programs an easy way to discover new content that is available completely free. In addition to PlayStation 5, Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, Xbox One, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at http://www.tubi.tv/. Sony Interactive Entertainment (SIE) recently revealed new details for PlayStation 5, including the next-generation console's design and a deep lineup of brand-new games coming to the platform. The PS5™ hardware’s bold, two-tone design marks a radical departure from previous PlayStation consoles. PS5 will launch in two options: a standard model with an Ultra HD Blu-ray disc drive, and a digital model without a disc drive, offering unprecedented choice at launch to gamers. About Tubi Headquartered in San Francisco, Tubi (www.tubi.tv), a division of FOX Entertainment, is an ad-supported video on demand (AVOD) service with movies and television shows from nearly every major Hollywood studio. Tubi gives fans of films and television programs an easy way to discover new content that is available completely free. The service is currently available in the US, Canada, Australia, and Mexico.   # # #   Contact: Peter Binazeski Tubi 323-206-5077 pbinazeski@tubi.tv
November 9, 2020
Load More

The provided agreements on tubitv.com are for informational purposes only and do not constitute legal advice.

Let's Chat



 


* Required Fields