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TUBI AND LIONSGATE ENTER EXCLUSIVE MULTI-YEAR CONTENT DEAL FOR SLATE OF FILMS

TUBI AND LIONSGATE ENTER EXCLUSIVE MULTI-YEAR CONTENT DEAL FOR SLATE OF FILMS

FOX Entertainment’s Free Streaming Service to be the Premier AVOD Home to 30 New Features, Including Recent Releases “Shattered,” Starring John Malkovich, Frank Grillo, Cameron Monaghan and Lily Krug; and “Pursuit,” Starring John Cusack and Emile Hirsch

SAN FRANCISCO and SANTA MONICA, CA, June 14, 2022 – Tubi (www.tubi.tv), FOX Entertainment’s free ad-supported streaming service, today announced it has entered an exclusive multi-year slate deal with global content leader Lionsgate (NYSE: LGF.A, LGF.B) to become the premier AVOD home to 30 new feature films. The partnership also includes more than 200 Lionsgate fan-favorite titles that will be added to Tubi’s popular library.  Now available on Tubi is “Shattered,” starring John Malkovich, Frank Grillo, Cameron Monaghan, and Lily Krug, with “Pursuit,” starring John Cusack and Emile Hirsch, coming to the service on June 27 and “Wolf Hound,” starring Trevor Donavan, James Maslow and Michael Wayne Foster, coming to the service this fall. These films will join additional soon-to-be announced star-driven titles that include such talent as Morgan Freeman, Bruce Willis, Mel Gibson, Anna Paquin and Martin Lawrence.  “We’re thrilled to be expanding our long-standing partnership with Lionsgate,” said Adam Lewinson, Chief Content Officer at Tubi. “Bringing together an exclusive free offering of thirty upcoming releases, as well as beloved movies and series from Lionsgate’s world-class content library, will deliver even more value to our viewers.” “This agreement reflects our ability to have multiple bespoke content licensing deals with an expanding array of buyers in every part of the content ecosystem,” said Lionsgate President of Domestic Television Distribution Ryan Lowerre. “We’re pleased to expand our longstanding relationship with Tubi, a leader among AVOD platforms, to bring an exciting slate of star-driven multiplatform films to their viewers.” Films encompassed by the agreement include, among many others:
  • “Shattered”now available and exclusively free to stream
An action thriller starring Academy Award Nominee John Malkovich (“Red”) and Frank Grillo (“Avengers: Endgame”), “Shattered” follows lonely tech millionaire Chris (Cameron Monaghan, “Shameless”) who encounters charming, sexy Sky (Lily Krug, “Every Breath You Take”), and passion grows between them. When he’s injured, she quickly steps in as his nurse. But Sky’s odd behavior makes Chris suspect that she has more sinister intentions, especially when Sky’s roommate is found dead from mysterious causes.
  • “Pursuit”exclusively free to stream beginning June 27
John Cusack (“Grosse Pointe Blank”) and Emile Hirsch (“Into the Wild”) star in this action thriller about a tough cop’s hunt for an even tougher criminal. Detective Breslin crosses paths with Calloway (Hirsch), a ruthless hacker desperate to find his wife, who has been kidnapped by a drug cartel. When Calloway escapes police custody, Breslin joins forces with a no-nonsense female cop to reclaim his prisoner. But is Calloway’s crime-boss father (Cusack) somehow involved in this explosive situation? 
  • “Wolf Hound”exclusively free to stream Fall 2022
Starring Trevor Donavan (“90210”), James Maslow (“Big Time Rush”) and Michael Wayne Foster (“Embattled”), and based on the real-life Nazi program KG 200, “Wolf Hound” chronicles the story of a Jewish-American pilot shot down behind enemy lines. With little more than his wits and a sidearm, he must outsmart a brilliant enemy, rescue his captured crew, and foil a plot that could change the course of the war. The agreement encompasses titles not covered under Lionsgate’s Pay One theatrical output agreement with Starz. About Tubi Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with more than 40,000 movies and TV shows, including a growing library of Tubi Originals, 125+ local and live news, sports and entertainment channels, and 400+ entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free. Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv. About Lionsgate Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium global subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world.  The Company's film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.

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June 14, 2022
TUBI SEES EXPONENTIAL GROWTH WITH 51 MILLION ACTIVE USERS AND A RECORD-BREAKING 3.6 BILLION HOURS WATCHED LAST YEAR

TUBI SEES EXPONENTIAL GROWTH WITH 51 MILLION ACTIVE USERS AND A RECORD-BREAKING 3.6 BILLION HOURS WATCHED LAST YEAR

TUBI IS DOUBLING DOWN ON CONTENT RELEASING MORE THAN 100 TUBI ORIGINAL TITLES IN YEAR AHEAD, AMID EXPANSIVE GROWTH IN CONSUMER AWARENESS AND TOTAL VIEWING TIME

Tubi Adds Entertainment FAST Channels, Featuring FOX Entertainment’s THE MASKED SINGER, TMZ and Studio Ramsay Global’s GORDON RAMSAY

Tubi Releases “Campaign Insights,” a First-of-Its-Kind Analysis With Rich Audience Information for Contextual Transparency in OTT

NEW YORK, May 02, 2022 – Tubi (www.tubi.tv), a division of FOX Entertainment, today unveiled that, on the heels of a banner year, it will debut more than 100 original titles in the next 12 months, doubling down on programming and providing new, innovative measurement solutions, including its newly announced “Campaign Insights.” Over the past year, Tubi delivered explosive growth, with 51 million active users announced last quarter and a record-breaking 3.6 billion hours watched in 2021, a 40% Year-over-Year increase in total viewing time (TVT). As the fastest-growing AVOD service in terms of consumer awareness,* Tubi delivers diverse, massive and incremental audiences at scale. Tubi has seen double-digit growth in all audience segments over the past year -- with the most growth among college educated and affluent demos, placing Tubi on par with U.S. national averages. With an average viewer 16+ years younger than non-streamers, Tubi’s audience is nationally representative across geographic, economic and educational segments, and includes a large multicultural audience, comprising 40% of its user base. Following a record-breaking year, Tubi is cementing its commitment to original content, giving audiences more of what they love, including Black Cinema, thriller, horror, sci-fi, romance and adult animation genres; and also providing a new opportunity for brands to integrate early during the development of its originals slate. Tubi’s enormous library – at 40,000+ titles, the largest in free ad-supported streaming – continues to super-serve and provide world-class value for advertisers and audiences. Tubi will expand its linear offerings to complement the platform’s current lineup of more than 100 sports and local news channels. Channels for FOX Entertainment’s THE MASKED SINGER, TMZ and Studio Ramsay Global’s GORDON RAMSAY, will join Tubi Originals and Tubi en Español, which will soon be available on the platform. In addition, Tubi will continue to maximize synergy throughout the FOX portfolio – including co-productions with Emmy Award-winning animation studio Bento Box Entertainment, MarVista Entertainment, as well as monthly documentaries and specials from FOX Alternative Entertainment and TMZ, respectively. “Tubi’s approach of personalization allows for content for every community, and our record growth shows it’s working. We’re doubling down on this approach while delivering our brand partners transparency and an opportunity to reach incremental, diverse and highly engaged consumers,” said Mark Rotblat, Chief Revenue Officer at Tubi. Tubi recently released “Campaign Insights,” a first-of-its-kind analysis that brings together unique content groupings, or “Content Clusters,” with rich audience information, and gives brands the ability to match audience and context, just like on TV, but with the power and transparency of digital. Tubi’s latest forward-thinking ad solutions for brands provide actionable insights across the marketing funnel, complementing its Certified Measurement Program, which includes partnerships and integrations with leading measurement companies, such as TVSquared, Foursquare and Kantar. Together with Tubi’s low ad load and Advanced Frequency Management tool, which caps exposure at the campaign level regardless of demand source, Tubi’s ad tech also includes organic in-app placements, prime pod positioning and integrated marketing opportunities that complement the viewer experience while driving impact. Last week, Tubi announced that it’s working with Nielsen on an expansion of its relationship as one of the first AVOD services that will offer complete measurement across its entire footprint of more than 25 devices, advancing advertisers’ needs for third-party measurement. With the largest library of premium movie and television content in streaming, Tubi recently released findings from The Stream: 2022 Audience Insights for Brands, demonstrating Tubi, together with FOX, offers incremental reach: 71% of Tubi streamers are unreachable on cable, 56% are unreachable on linear TV, and 27% are unreachable on any other major free streaming platform. The findings also found that this year, AVOD will surpass SVOD with respect to market share. *(YouGov BrandIndex, 3Q20-Feb22) About Tubi Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with more than 40,000 movies and TV shows, including a growing library of Tubi Originals, 100+ local and live news and sports channels, and 400+ entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free. Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

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May 2, 2022
TUBI’S HIT SERIES “THE FREAK BROTHERS” RETURNS FOR A SECOND SEASON, MARKING STREAMER’S FIRST-EVER SERIES RENEWAL

TUBI’S HIT SERIES “THE FREAK BROTHERS” RETURNS FOR A SECOND SEASON, MARKING STREAMER’S FIRST-EVER SERIES RENEWAL

All-Star Voice Cast Includes Woody Harrelson, John Goodman, Pete Davidson, Tiffany Haddish, Adam Devine, Blake Anderson, Andrea Savage, La La Anthony and Rapper ScHoolboy Q

Original Animated Series from WTG Enterprises and Lionsgate to Return to FOX Entertainment’s Free Streaming Service with Eight New Episodes

Tubi announced it has renewed the hit comedy, THE FREAK BROTHERS, its first-ever original animated series, for a second season, which is slated to premiere in December 2022. THE FREAK BROTHERS, based on Gilbert Shelton’s cult classic underground comic series, delivered nearly twice as many viewers as the #2 series on the platform in its first seven weeks (11/14 - 1/3). THE FREAK BROTHERS will return with eight new episodes. The series’ all-star voice cast includes Woody Harrelson, John Goodman, Pete Davidson, and Tiffany Haddish. The series is produced by WTG Enterprises and distributed by global content leader Lionsgate (NYSE: LGF.A, LGF.B). “We’re excited to bring back our favorite trio of Freaks – and their trippy pet Kitty – for another wild season,” said Adam Lewinson, Chief Content Officer, Tubi. “THE FREAK BROTHERS has received overwhelming reception since its debut in November and has been a key driver in our growing adult comedy offering, cementing Tubi as a destination for adult animation.” “We’re thrilled to embark on another even more freaky trip with Adam Lewinson, Rachel Koehler and the fantastic teams at Tubi, FOX and Lionsgate. And we’re most excited for our fans to twist one up and enjoy Season Two,” said executive producer Courtney Solomon. “The success of Season One helped lay the foundation for this awesome new ‘Freak Brothers’ audience, and Season Two will be full of hilarity and surprises for our Super Freak army,” said executive producer Mark Canton. “We’re pleased to continue our ‘trip’ with FOX and Tubi on a hilarious second season of the Freak Brothers,” said Lionsgate President of Domestic Television Distribution Ryan Lowerre. “With a fresh and inventive spin for their second season, Freewheelin’ Franklin, Fat Freddy, Phineas T. Phreakers and Kitty are ready to continue to grow the show’s audience.” Today’s renewal of THE FREAK BROTHERS highlights the platform’s continued dedication to expanding its adult comedy collection and super-serving its audience with fan-favorite original content. THE FREAK BROTHERS chronicles the escapades of a trio of stoner anti-establishment characters and their cat who wake up from a 50-year nap after smoking a magical strain of weed in 1969, and must adjust to life with a new family in present-day San Francisco. THE FREAK BROTHERS is based on comic book legend Gilbert Shelton’s “The Fabulous Furry Freak Brothers.” Critiquing the Establishment, while satirizing counterculture at the same time, the comics sold more than 45 million copies in 16 languages and was hailed by The Comics Journal as “One of the 100 Greatest Comics of the Century.” Starburns Industries and Pure Imagination Studios, the studios behind “Rick & Morty” and “The Simpsons: Brick Like Me,” handled the animation for Season One. THE FREAK BROTHERS is executive-produced by Courtney Solomon (“AFTER,” “Mr. Church,” Cake”) and Mark Canton (STARZ’s “POWER UNIVERSE,” “300,” “Den of Thieves”), along with award-winning showrunners Alan Cohen and Alan Freedland (“King of the Hill,” “American Dad”). Woody Harrelson, Tiffany Haddish, Pete Davidson, Adam Devine, Blake Anderson, Gilbert Shelton and Manfred Mroczkowski also serve as executive producers on the series. About Tubi Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with more than 40,000 movies and TV shows, including a growing library of Tubi Originals, 100+ local and live news and sports channels, and 400+ entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free. Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv. About WTG Enterprises WTG Enterprises is a modern entertainment branding and licensing company focused on leveraging its exclusive intellectual properties. Based in Beverly Hills, CA, WTG develops, produces, markets and distributes high-quality content across multiple platforms, with a focus on creating and growing mass market adoption of popular brands. WTG is led by studio executives and Hollywood producers Courtney Solomon and Mark Canton. About Lionsgate Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium global subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world.  The Company's film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.

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May 2, 2022
TUBI IS EXPANDING RELATIONSHIP WITH NIELSEN, ALLOWING ENHANCED MEASUREMENT ACROSS 25+ DEVICES, DELIVERING MORE TRANSPARENCY TO ADVERTISERS

TUBI IS EXPANDING RELATIONSHIP WITH NIELSEN, ALLOWING ENHANCED MEASUREMENT ACROSS 25+ DEVICES, DELIVERING MORE TRANSPARENCY TO ADVERTISERS 

Entire Tubi Footprint to Enable Nielsen Digital Ad Ratings Guarantees, Advancing Advertiser Need for Third-Party Measurement

SAN FRANCISCO – Tubi (www.tubi.tv), a division of FOX Entertainment, today announced that they’re working on an expansion of its current integration with Nielsen that will allow for enhanced and comprehensive measurement through Nielsen’s Digital Ad Ratings (DAR) product. As part of this integration, measurement of Tubi will expand coverage of streaming devices, including computer, mobile and connected TV (CTV) inventory served on specific CTV devices. This will give advertisers a more comprehensive view of ad performance on Tubi, inclusive of co-viewing, and is a step towards increased industry coverage provided via Nielsen ONE, the single source, cross-media measurement solution.

Tubi’s integration with Nielsen DAR will advance advertiser need for third-party measurement in the fast-growing ad-supported OTT space, with measurement and transaction in line with traditional TV audiences. Tubi’s expanded relationship with Nielsen will include co-viewing measurement and allow for buying target audiences across its library of over 40,000 movies and television series.

“As a movie and television streaming service with 80% of our viewers watching on TV screens, we’re excited about the proposed integration of Nielsen Digital Ad Ratings measurement across our device partners,” said Mark Rotblat, Chief Revenue Officer at Tubi. “This upcoming device coverage replaces slim proxies with comprehensive and stable currency-grade measurement, allowing our advertisers to transact on audiences in a way that is apples-to-apples with traditional TV.”

"We are excited to expand our relationship with Tubi through this integration, which enables enhanced and comprehensive measurement through Nielsen Digital Ad Ratings,” said Ameneh Atai, GM, Digital Audience Measurement, Nielsen. “In this increasingly fragmented media landscape, the need for independent measurement is more critical than ever, as is providing more transparency to advertisers. Nielsen Digital Ad Ratings delivers audience measurement metrics across computers, smartphones, tablets and connected TV, providing campaign insights across digital media platforms and a deeper understanding of the unique reach of Tubi's target audiences.”

With the proposed Nielsen DAR integration on Tubi, brands can now leverage deeper contextual insights and align brand objectives with the thousands of movies and television titles audiences consume. Additionally, advertisers will be able to better understand the demographic and interest-based attributes of an audience.

Tubi has more than 40,000 movies and television series from over 250 content partners, including every major studio, in addition to the largest offering of free live local and national news channels in streaming. The platform gives fans of entertainment, news and sports an easy way to discover new content that is available completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub, and on OTT devices such as Amazon Fire TV, Roku, Apple TV, Chromecast, Android TV, Vizio TVs, Sony TVs, Samsung TVs, Hisense TVs, Comcast X1, Cox Contour, PlayStation 5 and Xbox Series X | S. Consumers can also watch Tubi content on the web at http://www.tubi.tv/

About Tubi

Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with over 40,000 movies and TV shows, including a growing library of Tubi originals, 100+ local and live news and sports channels, and 400+ entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

About Nielsen

Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.

An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.

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April 29, 2022
TUBI ENTERS DEAL WITH AWARD-WINNING FEATURE ANIMATION DISTRIBUTOR GKIDS

TUBI ENTERS DEAL WITH AWARD-WINNING FEATURE ANIMATION DISTRIBUTOR GKIDS

GKIDS titles – including Academy Award®-nominated features “Ernest & Celestine” and “A Cat in Paris,” as well as Goya Award-winning “Nocturna”— to begin rolling out on FOX Entertainment’s free service later this month

Tubi has entered into a content partnership deal with GKIDS, the acclaimed animation producer and distributor, it was announced today. Later this month, Tubi will begin rolling out celebrated feature films from GKIDS, including the Academy Award®-nominated features “Ernest & Celestine” and “A Cat in Paris,” as well as Goya Award-winning “Nocturna,” with additional titles to be available later this year. The deal with GKIDS is the latest addition to Tubi’s robust selection of premium award-winning animated content, with thousands of hours of anime titles, including “In This Corner of the World,” “Millennium Actress,” “Liz and the Blue Bird” and “Penguin Highway,” as well as beloved animated titles “The Iron Giant,” “Animal Farm,” “Peter and the Wolf,” “Monster House” and more. GKIDS titles coming to Tubi in 2022 include:

Academy Award®-nominated “Ernest & Celestine”

Academy Award®-nominated “A Cat in Paris”

Goya Award winner “Nocturna”

“Eleanor's Secret”

“The Painting”

“A Town Called Panic: Back to School Panic”

“A Town Called Panic: Christmas Panic”

GKIDS is the producer and distributor of award-winning feature animation for both adult and family audiences. Since 2010, the company has scored an astounding 12 Best Animated Feature Oscar® nominations with “The Secret of Kells” in 2010, “A Cat in Paris” and “Chico & Rita” in 2012, “Ernest & Celestine in 2014,” “The Tale of The Princess Kaguya” and “Song of the Sea” in 2015, “Boy and the World” and “When Marnie Was There” in 2016, “My Life as a Zucchini” in 2017, “The Breadwinner” in 2018, “Mirai” in 2019 and “Wolfwalkers” in 2021. GKIDS also handles North American distribution for the famed Studio Ghibli library of films, one of the world’s most coveted animation collections, with titles such as “Spirited Away,” “My Neighbor Totoro,” “Princess Mononoke” and others; as well as the critically acclaimed television series “Neon Genesis Evangelion.” Tubi has more than 40,000 movies and television series from more than 250 content partners, including every major studio, in addition to the largest offering of free live local and national news channels in streaming. The platform gives fans of entertainment, news and sports an easy way to discover new content that is available completely free. Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub, and on OTT devices such as Amazon Fire TV, Roku, Apple TV, Chromecast, GoogleTV, LG Smart TVs, Vizio TVs, Sony TVs, Samsung TVs, Hisense TVs, Comcast X1, Cox Contour, PlayStation 4 and 5 and Xbox One and Series X | S. Consumers can also watch Tubi content on the web at http://www.tubi.tv/

JOIN THE CONVERSATION:

Twitter: @Tubi

Instagram: @Tubi

Facebook: @TubiTV

Twitter: @GKIDSfilms

Instagram: @GKIDSfilms

Facebook: @GKIDSfilms

YouTube: @GKIDStv

TikTok: @GKIDSfilms

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February 11, 2022
FREE STREAMING AUDIENCE SET TO SURPASS SVOD IN 2022 ACCORDING TO THE STREAM: 2022 AUDIENCE INSIGHTS FOR BRANDS, TUBI’S LATEST ANNUAL REPORT ON STREAMING TV TRENDS

FREE STREAMING AUDIENCE SET TO SURPASS SVOD IN 2022 ACCORDING TO THE STREAM: 2022 AUDIENCE INSIGHTS FOR BRANDS, TUBI’S LATEST ANNUAL REPORT ON STREAMING TV TRENDS

Subscription fatigue paves way for rapidly increasing AVOD viewership, now more closely reflecting U.S. general population demographics

FOX’s free streaming service continues to grow rapidly, with 3.6 billion hours watched in 2021 and double-digit growth in all audience segments, particularly among educated and affluent demos

DOWNLOAD THE REPORT HERE

FEBRUARY 9, 2022 -- Tubi, FOX Entertainment’s free streaming service, today announced findings from The Stream: 2022 Audience Insights for Brands, its annual audience report providing insights that help shape streaming and TV marketing strategies. Tubi’s new research highlights the explosive growth of ad-supported video on demand (AVOD) services, set to surpass SVOD this year in audience size, and the changing demographics of a free streaming universe that remains young and multicultural while becoming more reflective of national audience averages in education and affluence. The report also revealed that Tubi had 3.6 billion hours streamed in 2021, a 40% YoY increase in total viewing time (TVT) across its largest-in-streaming library of more than 40,000 titles. Further, Tubi’s incremental audience continues to complement other video investments – with 71% of Tubi streamers unreachable on cable, 56% unreachable on linear TV, and 27% unreachable on any other major free streaming platform. “Our findings in The Stream bring AVOD to the forefront of streaming investment planning for brands in 2022, as well as a necessary complement to existing linear TV strategy,” said Natalie Bastian, Senior Vice President, Marketing, Tubi. “At Tubi, we've focused on connecting with new communities -- both by accessing FOX's desirable audience as well as partnering with next generation platforms to reach audiences not found on linear television -- and it's paid off with rapid growth among key audience segments.” Among the report’s key insights:
  • Free streaming’s audience will grow larger than paid streaming by mid-2022. AVOD audiences grew twice as fast (+16%) as SVOD (+8%) in 2021. In 2022, The Stream projects that the current ~5% gap in market penetration will close, with the number of AVOD users surpassing SVOD. This is attributable to a variety of factors, including subscription fatigue, ubiquitous hardware, cord cutting and increased broadband access. While total view time (TVT) is still led by SVOD, the opportunity for AVOD to expand TVT has never been greater.
  • Free streaming viewership is expanding rapidly among educated and higher-income earners and becoming more reflective of national audience averages. AVOD adoption was led by the young (who still over-index vs. general population), but mature, educated and affluent audiences are growing rapidly. Tubi has seen double-digit growth in all audience segments over the past year -- with the most growth among college educated and affluent ($100k+ HHI) demos, placing Tubi on par with U.S. national averages. With an average viewer 16+ years younger than non-streamers, Tubi’s audience has become nationally representative across geographic, economic and educational segments, and includes a large multicultural audience, comprising 40% of its user base.
  • Free streaming platforms are garnering distinct, loyal audiences, while maintaining audience overlap with SVOD. Streamers continue to gravitate to specific AVOD services as their “television of choice,” while being selective about which services they pay a premium for. Factors that determine AVOD selection in a crowded marketplace include ease of use, content, personalization and user experience. Currently, over a quarter (27%) of Tubi streamers can’t be reached on any other major AVOD service: 78% aren’t on Peacock, and 62% aren’t on Hulu; however, 71% subscribe to Netflix, currently unreachable by ads.
  • Streaming will become the fastest growing video format in both viewership and media investment. Connected TV and over-the-top (CTV/OTT) ad spend grew 34% in 2021, compared to 7.4% for national broadcast and cable. The Stream projects that half of all internet users will use free streaming services by 2024, and by 2026, ad-supported video on demand (AVOD) revenues will triple 2021 levels, reaching $31.5 billion.
  • Streaming viewers are becoming more receptive to ads. Tubi has some of the lightest ad load in the AVOD space: only 4-6 minutes per hour of viewing, giving advertisers increased brand recognition and recall in an environment where viewers are most receptive. This compares to traditional TV, with an ad load of 13-17 minutes every hour. Tubi streamers are 10% more likely than the general population to state “I like to look at advertising.”
In maintaining quality ad load, 82% of marketers state ad frequency management is an important factor when partnering with streaming television. With OTT ad spend expected to grow 28% in 2022, Tubi’s Advanced Frequency Management (AFM) solution allows brands to reduce ad repetition and over-frequency, targeting the right viewers with precision and fully realizing the return on their streaming investments. The Stream illustrates AFM’s value for advertisers with a major insurance brand that experienced 213% more unique devices reached and a 113% increase in average daily unique reach during its campaign with Tubi. Further, advertising on Tubi delivered between 75-95% incremental reach for brands. About the data: Tubi commissioned survey research with MarketCast, a leading industry insights provider, to better understand streamers’ preferences, habits and perspective on the state of streaming today. The online survey of 6,003 adult streamers over 18 years of age was conducted in Q4 2021. Tubi also included analysis from a number of first-party and third-party data sources, focusing on a combination of MRI and self-reported data. Additional partnerships included Advertiser Perceptions, Kantar, MRI-Simmons, NinthDecimal and TVSquared, with all research cited in the report.

To Download the Report:

CLICK HERE

 About Tubi: Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with over 40,000 movies and TV shows, including a growing library of Tubi originals, more than 100 local and live news and sports channels, and 250+ entertainment partners, featuring content from nearly every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free. Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

JOIN THE CONVERSATION:

Twitter: @Tubi Instagram: @Tubi Facebook: @TubiTV

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Contact: Katherine Nelson Tubi 929-313-3111 knelson@tubi.tv
February 9, 2022
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The provided agreements on tubitv.com are for informational purposes only and do not constitute legal advice.

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