TUBI DEBUTS ALL-NEW FALL BRAND CAMPAIGN AS THE THINGS YOU LOVE ON TUBI ‘JUST KEEP GOING’SAN FRANCISCO; September 14, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced the debut of an all-new brand campaign, Just Keep Going, which includes four short commercials, out-of-home in New York City and spots geared towards die-hard football fans. The campaign, co-created by Tubi’s creative agency of record Mischief @ No Fixed Address, highlights that the things you love on Tubi…just keep going, no matter how strange or specific, from romcoms featuring heartthrob lifeguards and musicals with prolonged dance scenes, to crime dramas with conspicuous boats and sitcoms where the quirky neighbor gets the laugh. “There is no shortage of content available these days and many people are overwhelmed with choice but what’s unique about Tubi is you can continue to watch the obscure things you love without ever getting that empty feeling like you’ve reached the end of your favorite series,” said Nicole Parlapiano, Chief Marketing Officer, Tubi. “This campaign is an homage to and celebration of our passionate viewers and their individual tastes, and with it, we are aiming to meet them where they are in a contextually relevant way whether it be watching their favorite football team on Sunday or riding the subway in New York City.” Each film in the campaign spotlights different genres on Tubi with an element that seemingly never ends and culminates with Tubi’s call to action for viewers to “find their rabbit hole.” The out-of-home placements across New York City illustrate genres on Tubi, from British murder mysteries to cult classics, with a visual style that also just keeps going. The campaign will live on social media through Tubi’s mischievous and unexpected real-time and reactive social approach via GIFs, clips and more, as well as through a user generated content (UGC) platform with popular creators tailoring their personal brands to showcase how Tubi’s library just keeps going and going, and what that means to them. Carl Peterson, creative director at Mischief, said, "In our first big consumer campaign post Super Bowl, we wanted to show that Tubi doesn't just scratch the surface of different genres and subgenres, but that you can actually go really deep on them. Like, if you're really into crime dramas about narcos, Tubi has days worth instead of just a few hours worth. This led us to the idea that on Tubi, the things you love just keep going and going and going. And going. We’re really excited we’re able to extend the award-winning Rabbit Holes campaign in a way that continues to speak to both a product and human truth in an unignorable and fun way." Tubi has also created a series of over a dozen ads targeted towards football fans for the 2023 season which will run nationally and in local markets. Building off of its ‘Interface Interruption’ Super Bowl promo, these ads open on announcers discussing several teams including the “Cowboys,” “Bears,” and “Jets,” only to reveal clips of cowboys in a western film, bears in a nature documentary, fighter pilots in an action movie and more. Tubi is the No. 1 AVOD player in the U.S. reaching 1.4% of total TV viewing time according to Nielsen with viewers watching as much as a top 5 cable network. Viewers enjoy free content with a low ad load and clutter-free experience, while advertisers can access the latest advancements in tools for planning, buying and measuring performance across platforms and streaming investments. About Tubi Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories. As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 200,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses. About Mischief @ No Fixed Address Mischief creates work that makes a stir, because it believes the riskiest thing a brand can do is be ignorable. The creative shop has been Tubi’s agency of record since October 2022.
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Tubi Surpasses 74 Million Monthly Active Users
Hits 1.4% of Total TV Viewing Time as The Most Watched Free Ad-Supported TV Streaming Service in the U.S.
World’s Largest Content Library Now Exceeds 200,000 Movies and TV Episodes and Nearly 200 Tubi OriginalsSAN FRANCISCO, September 6, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced the company surpassed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the calendar year. Tubi reaches 1.4% of total TV viewing time according to Nielsen’s July 2023 The Gauge report, further cementing its leadership as the No. 1 AVOD player and most watched free ad-supported TV streaming service in the U.S. "Tubi is now watched as much as a top 5 cable network, as audiences continue to embrace our digital-first, 100% free streaming experience,” said Anjali Sud, newly appointed CEO of Tubi. “The platform continues to scale with 47% growth in ad revenue and 65% growth in total viewing time Q4 over Q4, and we are executing an ambitious strategy to define the next generation of entertainment through our diverse content, passionate audience and innovative tech platform.” Tubi offers viewers the world's largest content library, which now exceeds 200,000 movies and TV episodes and nearly 250 FAST Channels. Tubi has committed to a content strategy that showcases diverse voices and stories for young and multicultural audiences; since the launch of Tubi Originals in June 2021, Tubi has produced or acquired and aired nearly 200 titles which have been watched by nearly 54 million viewers. For advertisers, Tubi is gaining momentum, according to the 2023 MRI-Simmons’ Cord Evolution Study, for its ability to deliver high value, net-new audiences with 33% of Tubi streamers unreachable on other top AVOD services. Also according to MRI, Tubi saw the fastest growth amongst young and diverse populations, including over 50% growth in the 18-34 demographic and among African American, Asian, Hispanic and Multicultural audiences, all while exceeding 30% growth across all major levels of household income. Finally, Tubi delivers an industry-leading tech platform and rich content algorithm that provides a frictionless and personalized experience for viewers to engage in a wide variety of genres that fit their interests. Viewers enjoy free content with a low ad load and clutter-free experience, while advertisers can access the latest advancements in tools for planning, buying and measuring performance across platforms and streaming investments. For more information about Tubi go to Tubi.tv. About Tubi Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories. As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 200,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses. For media inquiries, please contact: Seana Sullivan email@example.com # # #
ANJALI SUD TO LEAD TUBI AS NEW CEO
Sud Joins as Tubi Becomes the Most Watched Free TV and Movie Streaming Service in the U.S.
SAN FRANCISCO, July 17, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) free ad-supported streaming service, today announced the appointment of Anjali Sud as Chief Executive Officer for the company, effective September 1, 2023. Sud, who will report to Paul Cheesbrough, CEO of Tubi Media Group, joins as Tubi recently became the most watched free ad-supported TV streaming service in the U.S.
"Anjali is a highly accomplished executive in the technology and media industry with a passion and track record for strategic disruption and authentic leadership,” said Paul Cheesbrough, CEO of Tubi Media Group. “As Tubi continues to scale and solidify its momentum as the most watched free TV and movie streaming service in the U.S., she is the perfect candidate to lead Tubi into a new era of creativity, growth and market leadership.”
Sud has spent the last decade enabling the world to make and share high-quality content. Under Sud’s leadership as CEO of Vimeo (NASDAQ: VMEO), the platform established itself as the home for video creators and professionals worldwide, building a thriving community of over 300 million users and generating scaled revenue growth and significant cash flow. Before her tenure at Vimeo, Sud held positions in finance, media and e-commerce at Time Warner and Amazon. She succeeds Farhad Massoudi, Tubi’s Founder & CEO.
Tubi has already made a significant impact on the media industry as one of the first to provide free access to great entertainment for millions. Today Tubi offers the world's largest content library through a hyper-personalized platform that was purpose built for diverse stories, audiences and advertisers. Tubi reaches 64 million monthly active users and recently surpassed PlutoTV, Peacock and HBO Max in total TV viewing minutes, according to Nielsen.
“We are witnessing a seismic shift in where and how content will be consumed, and I believe that Tubi can become the destination for the next generation of audiences,” said Anjali Sud. “The future of streaming TV is free, and I am excited to join the Tubi team to help shape the next wave of entertainment, by giving all people access to all the world's stories. Tubi is doing things differently in a space that is being imminently disrupted, and that is my kind of opportunity.”
Tubi is at the core of FOX’s digital business unit, Tubi Media Group, led by Paul Cheesbrough, which includes Tubi, AdRise, Blockchain Creative Labs and Credible, as well as the digital platforms and teams that underpin FOX’s wider digital business in news, sports and entertainment.
Tubi is the most watched free ad-supported TV streaming service in the U.S. and is dedicated to providing all people access to all the world's stories. The company engages diverse audiences through a personalized experience and the world’s largest content library of 50,000 titles, more than 200 FAST channels and a growing collection of Tubi Originals. Tubi is part of the Tubi Media Group division of Fox Corporation, which oversees the company’s digital businesses.
For media inquiries, please contact:
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TUBI WINS FIVE CANNES LIONS AWARDS FOR ITS
‘INTERFACE INTERRUPTION’ SUPER BOWL SPOT
Awards Include Gold for “Use of Screens,” Silver in Two “Challenger Brand” Categories, and Bronze for “Use of Broadcast” and “Social Behavior & Cultural Insight”CANNES, France; June 23, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced that it took home five awards at the 2023 Cannes Lions International Festival of Creativity for its ‘Interface Interruption’ Super Bowl spot, which was created in conjunction with its creative agency-of-record, Mischief @ No Fixed Address. Tubi was awarded Gold for “Use of Screens” in the Media category, which recognizes work that unleashes media opportunities beyond existing formats to effectively communicate a brand’s message. Nicole Parlapiano, Chief Marketing Officer of Tubi, said: “While we debuted Tubi’s quirky personality through an emotional narrative in our ‘Rabbit Hole’ ad, ‘Interface Interruption’ was a subversive media play designed to show you the product in a fun way. The two spots complemented each other really well. We are so proud of the Mischief and Tubi teams for this accomplishment. In addition to the absolute honor of winning us Cannes Lions, ‘Interface Interruption’ spurred a serendipitous collective experience that people continue to talk about.” Tubi’s ‘Interface Interruption’ spot, which launched at the Super Bowl in January 2023, was a synergistic 15-second promo created in collaboration with FOX Sports. In the promo, which aired during the fourth quarter of the game, FOX Sports announcers, Kevin Burkhardt and Greg Olsen, came back to the game when it suddenly appeared that screens were taken over with someone scrolling through Tubi’s library searching for something to watch on its platform. As viewers were tricked into thinking someone sat on their remote, the ad instantly became one of the most talked-about moments of the Super Bowl - with Tubi trending #4 on Twitter and the free streamer notching a 40% lift in new visitors for 24 hours following the game. Tubi, the largest and fastest growing free ad supported TV streaming service in the US., also took home Silver “Challenger Brand” Awards in both the Entertainment and Media categories, a Bronze “Social Behavior & Cultural Insight” Award in the Entertainment Sport Category, and Bronze for “Use of Broadcast” in the Direct Category. Greg Hahn, Co-Founder and CCO at Mischief @ No Fixed Address, said: “Tubi and Mischief have a lot in common. We constantly search for ways to punch above our weight and subvert the norms. Our relationship has allowed us to build instant trust and execute quickly. We’re so proud that the mischief we caused during the Super Bowl resonated with the judges this year at Cannes.” Celebrating creative work for 70 years, The Cannes Lions International Festival of Creativity is considered the world’s most prestigious advertising and creativity showcase and provides the definitive benchmark for creativity that drives progress, globally. While on the ground in Cannes, Tubi launched a B2B marketing effort specifically for the creative ad community. The campaign featured nine different posters for fictitious films with titles that rang all-too-true for festival-goers, from The Idea Someone Else Did to Creative Déjà Vu. Tubi also hosted an activation on the ground at the heart of the festival, where sketch artists created custom drawings placing attendees in their own satirical Cannes posters. Watch the videos: ‘Interface Interruption’ ‘Rabbit Hole’ About Tubi Tubi, a leader in free ad-supported TV streaming, engages diverse audiences through a personalized experience and highly curated library of 50,000 titles, more than 200 FAST channels and a growing collection of Tubi Originals with no hidden paywalls or subscription tiers. Tubi, tubi.tv, is part of Tubi Media Group, a division of Fox Corporation, that leverages synergies between Tubi, AdRise, Blockchain Creative Labs, Credible and other platform services across FOX.
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TUBI HEADS TO CANNES LIONS WITH A TONGUE-IN-CHEEK CAMPAIGN CREATED FOR FESTIVAL-GOERS
Marketing Campaign Features Satirical Film Posters Created for the Cannes Lion Audience Alongside an In-Person Activation for AttendeesSAN FRANCISCO, June 16, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today teased its latest B2B marketing campaign which will debut at the Cannes Lions Festival. Created specifically for the creative ad community, the campaign will feature nine different posters for fictitious films with titles that will ring all-too-true for festival-goers, from The Idea Someone Else Did to Creative Déjà Vu, and an activation on the ground at the festival. “On the heels of our latest Upfront-timed trade campaign, featuring short films geared towards the advertising community, we wanted to create content specifically for Cannes attendees, highlighting the sometimes irreverent experiences we all share at the festival,” said Cynthia Clevenger, Vice President, B2B Marketing, Tubi. “Tubi is the fastest-growing free ad-supported TV streaming service in the U.S. because of our foundation in ad tech and our massive hyper-personalized library, which has something for everyone. We hear from our users all the time that they ‘feel seen,’ and we hope to exude that same sentiment to the ad community heading to France this month.” Alongside the out-of-home placements featuring additional mock film titles, including Posing With a Lion, Unattended Panel, and Business as Usual, Tubi will host an activation, located on the Parvis, where sketch artists will create custom drawings placing attendees in their own satirical Cannes posters. Those who stop by can score physical copies of the campaign film posters and giveaways from the streamer. Tubi worked with Mischief @ No Fixed Address, its agency of record and the team behind its Super Bowl spots and latest campaign The Call to Action: A Film Series for Marketers, to bring the work to life. João Viégas, ACD at Mischief, said: “With a content library more than 50,000 titles-strong, there's something for everyone on Tubi—even ad people. And, given that Tubi relies on advertisers as part of its model, it felt only natural that we turn up at advertisers' biggest festival of the year. Inspiration for the campaign was extremely easy to find, given, well, we are the target audience. It was also somewhat therapeutic. And a wakeup call that I should stop bragging about awards for work I barely worked on.” Cannes attendees can find Tubi’s Chief Marketing Officer, Nicole Parlapiano, speaking on a number of panels throughout the week, including “Making Sense of the Inputs” at the T-Mobile Cabana and “Stacking the Marketer’s Toolbox for Success” during Adweek Abroad in Cannes on Monday, as well as a panel on the Super Bowl with Mischief @ No Fixed Address and Ad Age at the Infillion Garden on Wednesday. Melanie Brown, Tubi’s Director of Advanced TV, will also be speaking on a panel, “FAST and Streaming Services: A New TV Landscape,” at the Beet.TV Villa on Wednesday. If you would like to meet up with Tubi while on the ground in Cannes, feel free to schedule a meeting. About Tubi Tubi, a leader in free ad-supported TV streaming, engages diverse audiences through a personalized experience and highly curated library of 50,000 titles, more than 200 FAST channels and a growing collection of Tubi Originals with no hidden paywalls or subscription tiers. Tubi, tubi.tv, is part of Tubi Media Group, a division of Fox Corporation, that leverages synergies between Tubi, AdRise, Blockchain Creative Labs, Credible and other platform services across FOX.
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JUST IN TIME FOR UPFRONTS SEASON, TUBI DEBUTS THREE NEW FILMS CREATED FOR MARKETERS
Dubbed The Call to Action: A Film Series for Marketers, Tubi’s Latest Creative Marketing Campaign Features Three Short Films, “The Gen Z Next Door,” “Under the Impression,” and “Request for Proposal” That All Shine a Satirical Light on the Inner Workings of the Ad WorldSAN FRANCISCO, May 1, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today unveiled a new ad campaign whose target audience is, ironically, attendees of industry events like the Upfronts. Dubbed The Call to Action: A Film Series for Marketers, the campaign includes three satirical 5-minute long films that span genres from romance to true crime and feature storylines that blur both the personal and professional lives of media buyers, account teams and creatives alike. Tubi worked with Mischief @ No Fixed Address, its agency of record and the team behind its Super Bowl spots, to bring the campaign to life. “The Upfront season is one of the most intense times of the year for buyers, so we wanted to offer them a bit of fun and levity with these hyper relevant short films,” said Cynthia Clevenger, Vice President, B2B Marketing, Tubi. “We have the world’s largest free streaming library that has attracted over 64 million monthly active users because of our ability to offer a personalized experience for each and every one of them. We hear from our audience all the time that we make them feel seen, which is the feeling we wanted to bring to the ad community through this campaign.” Hunter Fine, Creative Director at Mischief, said: “It’s kinda like Inception. We created a highly-targeted ad campaign to people who buy and place highly-targeted ad campaigns. B2B marketing can rely heavily on touting the latest ad tech features or metrics. But we took a different approach, aiming to entertain with these provocative short films. It's true to Tubi's unconventional style—which you'll know all about if you saw the mischief they made at this year's Super Bowl." The short films, which will live on Tubi’s platform and on YouTube, include:
- The Gen Z Next Door (Mystery) - Tasked with researching the Gen Z audience persona, Anna, a media strategist, takes a step into the unknown as she tries to understand her younger neighbor.
- Under the Impression (True Crime) - A mild-mannered media buyer is put in the hot seat and interrogated by his higher ups when the wrong creative is trafficked.
- Request for Proposal (Romantic Comedy) - A media buyer and her graphic designer best friend come up with an ad campaign targeting her boyfriend in hopes it will convince him to propose.
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