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FOX ENTERTAINMENT’S FREE STREAMING SERVICE TUBI SIGNIFICANTLY EXPANDS ANIMATION PORTFOLIO BY ENTERING CONTENT DEAL WITH ANIME POWERHOUSE TOEI ANIMATION

FOX ENTERTAINMENT’S FREE STREAMING SERVICE TUBI SIGNIFICANTLY EXPANDS ANIMATION PORTFOLIO BY ENTERING CONTENT DEAL WITH ANIME POWERHOUSE TOEI ANIMATION

Adding to its robust anime arsenal, Tubi secures seven series and six films from Toei Animation for the US, Canada and Mexico including global franchise phenom One Piece

SAN FRANCISCO, February 24, 2021 – Tubi (www.tubi.tv), a division of FOX Entertainment, is continuing to expand its robust animation portfolio by entering a significant licensing agreement with Toei Animation, the industry-leading anime studio and pioneer in Japanese animation. With the deal including seven television series totaling nearly 500 episodes, as well as six TV specials, viewers will soon have access to six TV special installments of the internationally popular One Piece franchise – including 3D2Y, Episode of Sabo, Adventure of Nebulandia, Heart of Gold, Episode of East Blue and Episode of Skypiea – as well as episodes from the One Piece television series currently streaming on Tubi. Additionally, Tubi viewers will also now enjoy episodes of the classic and popular anime series Toriko, Saint Seiya: Saintia Sho, Saint Seiya: Hades, Ge-Ge-Ge No Kitaro, Slam Dunk, and Dr. Slump. As part of the deal and for the first time ever, Tubi will stream English subtitled versions of Dr. Slump (from Akira Toriyama, creator of Dragon Ball) and Saint Seiya: Hades. Tubi’s collaboration with Toei Animation marks the newest anime offering to complement its massive library of 30,000 movies and television series – all completely free. “Our new partnership with Toei Animation super serves fans with some of the most iconic anime ever created,” said Adam Lewinson, Chief Content Officer at Tubi. “With One Piece, Akira Toriyama’s Dr. Slump, Slam Dunk and more, Tubi viewers will soon have instant access to nearly 500 episodes of some of the world’s best anime, further expanding our powerful collection of animated content.” “We’re thrilled to bring this collection of six TV specials and nearly 500 series episodes from Toei Animation’s library to Tubi viewers for the first time,” said Masayuki Endo, President and CEO of Toei Animation Inc. “From the One Piece specials and series episodes to Saint Seiya and Dr Slump to Ge-Ge-Ge No Kitaro and Slam Dunk, there is something for every anime fan on Tubi to enjoy.” Based on the best-selling manga title in history by Eiichiro Oda, the One Piece anime series from Toei Animation first premiered in 1999. Toei Animation has produced more than 960 One Piece episodes to date and counting. The series follows the adventures of Monkey D. Luffy and his fearless Straw Hat Pirates on a fantastical journey across a world teeming with wonders and imagination. Today, One Piece enjoys a multi-generational fandom and continues to captivate viewers both young and old. One Piece is now a global franchise and its story and characters have expanded beyond print and TV to include film, gaming, amusement parks and merchandise. Additional Toei Animation titles coming to Tubi include:
  • Slump (English subtitled version on Tubi) – Based on the manga by Akira Toriyama (creator of Dragon Ball), this comedic adventure about an inventor and his robotic daughter Arale. Dr. Slump predates Toriyama’s Dragon Ball, but occasionally the two series have had crossover appearances and share the same universe.
 
  • Toriko – During the Gourmet Age, an era in which the world is full of undiscovered ingredients and people seek out unknown and exquisite culinary delights, the Gourmet Hunter, Toriko travels the world to capture wild ingredients to complete the “Full Course Meal of Life.”
 
  • Ge-Ge-Ge No Kitaro – Kitaro, a monster with a strong sense of justice receives letters from people crying out for help. Kitaro fights monsters to solve these problems.
 
  • Slam Dunk – Hanamichi, a high school boy with no basketball experience plays a game with the captain of a basketball team and wins. His basketball life begins and he and his teammates aim for victory.
 
  • Saint Seiya: Saintia Sho – This series is told from the point of view of the Saintias, the Female Saints who act as a bodyguard and personal attendant for Athena, as the conflict in “Knights of the Zodiac” unfolded.
 
  • Saint Seiya: Hades (English subtitled version on Tubi) – Hades, the Lord of the Dead, has come back from the depths of darkness and is after Athena. Will Seiya and the Gold Saints be able to protect Athena from the approaching hands of death?
Tubi has more than 30,000 movies and television shows from over 250 content partners, including nearly every major studio. The service gives fans of films and television programs an easy way to discover new content that is available completely free. Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at http://www.tubi.tv/. About Tubi Headquartered in San Francisco, Tubi (www.tubi.tv), a division of FOX Entertainment, is an ad-supported video on demand (AVOD) service with movies and television shows from nearly every major Hollywood studio. Tubi gives fans of films and television programs an easy way to discover new content that is available completely free. The service is currently available in the US, Canada, Australia, and Mexico. About Toei Animation Inc. Based in Los Angeles, Toei Animation Inc. manages the film and TV series distribution of Toei Animation’s top properties – some of the world’s biggest anime franchises including Dragon Ball, Sailor Moon, One Piece, Digimon, Saint Seiya and many others – to North America, Latin America, South Africa, Australia and New Zealand.  In addition, within these territories, Toei Animation Inc. handles all categories of consumer product licensing based on Toei Animation’s film and television brands. For more information, please visit toei-animation-usa.com.   # # # Contact: Peter Binazeski Tubi 323-206-5077 pbinazeski@tubi.tv Scott Barretto Toei Animation 214-695-2646 scottbarretto@publicity-partners.com
February 24, 2021
FOX ENTERTAINMENT’S FREE STREAMING SERVICE TUBI TO OFFER NEARLY 100 LIVE LOCAL NEWS CHANNELS ADDING CHANNELS FROM CMG, HEARST, SCRIPPS AND TEGNA TELEVISION GROUPS TO ‘NEWS ON TUBI’ STREAMING OFFERING

FOX ENTERTAINMENT’S FREE STREAMING SERVICE TUBI TO OFFER NEARLY 100 LIVE LOCAL NEWS CHANNELS ADDING CHANNELS FROM CMG, HEARST, SCRIPPS AND TEGNA TELEVISION GROUPS TO ‘NEWS ON TUBI’ STREAMING OFFERING

Tubi will have more live local news feeds than any other AVOD service

Previously launched local news channels from FOX Television Stations made up nearly half of platform’s news view time 

SAN FRANCISCO, February 11, 2021 – Tubi (www.tubi.tv), a division of FOX Entertainment, today announced it has expanded its “News on Tubi” offering in the U.S. with the addition of nearly 80 24-hour, live local news feeds from major television station owners that include Cox Media Group (CMG), Hearst Television, Scripps and TEGNA. Including Tubi’s current offering of 17 FOX Television stations and Altice USA’s News 12 New York, Tubi will carry nearly 100 local station feeds in 2021, covering 58 designated market areas (DMAs), with stations to be rolled out throughout the coming year—offering the most robust local news offering of any AVOD service. These added stations extend News on Tubi’s reach to 24 of the top 25 markets, including new feeds launching over the next week from WHBQ (FOX) in Memphis, KOKI (FOX) in Tulsa, WEWS (ABC) in Cleveland, WMUR (ABC) in Manchester, WTAE (ABC) in Pittsburgh, and WXYZ (ABC) in Detroit.  News on Tubi is a comprehensive way for viewers to access always-on live, premium streaming news content – completely free. Available on Android, iOS, Amazon Fire TV, the Roku® platform, Comcast Xfinity, Cox Contour, Xbox and Vizio, News on Tubi currently features content from FOX Television Stations, NewsNOW from FOX, FOX SOUL, Bloomberg TV, Bloomberg Quicktake, NBC News NOW, CBC, PeopleTV, WeatherNation, Cheddar, Altice USA’s News 12 New York, fubo Sports Network, Black News Channel, Euronews, and Estrella News. Tubi will continue to add national news brands in 2021, in addition to its focus on local stations.  “Since News on Tubi launched in October, Tubi viewers have instantly taken hold of its value as a destination for a variety of free news choices, and we’re excited to bring the most comprehensive local news offering to streaming,” said Farhad Massoudi, CEO of Tubi. “With live broadcasts covering nearly all of the top US markets, Tubi is the AVOD home for local news around the country.”  With total view time surpassing 200 million hours of content streamed each month since April, Tubi has over 30,000 movies and television shows from over 250 content partners, including nearly every major studio. The service gives fans of films and television programs an easy way to discover new content that is available completely free. Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, the Roku® platform, Vizio TVs, Sony TVs, Samsung TVs, Hisense TVs, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S. Consumers can also watch Tubi content on the web at http://www.tubi.tv/. Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders. About Tubi  Headquartered in San Francisco, Tubi (www.tubi.tv), a division of FOX Entertainment, is an ad-supported video on demand (AVOD) service with movies and television shows from nearly every major Hollywood studio. Tubi gives fans of films and television programs an easy way to discover new content that is available completely free. The service is currently available in the US, Canada, Australia, and Mexico.

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Contact: Peter Binazeski Tubi 323-206-5077 pbinazeski@tubi.tv
February 11, 2021
TUBI TO EXCLUSIVELY DEBUT 2020 OFFICIAL SUNDANCE SELECTION BEAST BEAST FROM DANNY MADDEN AND EXECUTIVE PRODUCED BY ALEC BALDWIN ON FEBRUARY 12

TUBI TO EXCLUSIVELY DEBUT 2020 OFFICIAL SUNDANCE SELECTION BEAST BEAST FROM DANNY MADDEN AND EXECUTIVE PRODUCED BY ALEC BALDWIN ON FEBRUARY 12

FOX Entertainment’s free streaming service will debut the Atlanta Film Festival winner and Sundance NEXT Innovator Award nominee, from Vanishing Angle, in the U.S. and Canada

SAN FRANCISCO, February 8, 2021 – Tubi (www.tubi.tv), a division of FOX Entertainment, today announced it will exclusively debut the critically acclaimed 2020 Sundance Selection Beast Beast, written and directed by Danny Madden (Krista) and executive produced by Alec Baldwin, on February 12. Beast Beast, from Vanishing Angle, stars Shirley Chen (Krista), Will Madden (The Wolf of Snow Hollow), Jose Angeles (I Hate the Color Red), Courtney Dietz (Queen America), and Daniel Rashid (Being Frank). The movie, also the 2020 Audience Award and Georgia Film Award winner at the Atlanta Film Festival, chronicles the lives and trauma surrounding three people living in a southern town. Beast Beast joins Tubi’s massive library of 30,000 movies and television shows, absolutely free to viewers. "We're thrilled that Danny Madden's critically-acclaimed coming-of-age story has found a home with Tubi," said Adam Lewinson, Chief Content Officer, Tubi. "We're proud to support talented filmmakers like the Beast Beast team as we expand our growing indie library with premium titles and help these incredible films reach broader audiences." Beast Beast is set in a quiet southern town, where popular and charismatic theatre kid Krista (Chen) finds herself increasingly drawn to Nito (Angeles), the new student in her high school who catches her attention with his impressive skating videos. The two share an easy rapport and quickly grow close. Unbeknownst to her, their lives and that of her gun-loving neighbor, Adam (Madden), will soon become intertwined—until they reach a breaking point. Director Danny Madden takes his award-winning short film Krista and transforms it into a feature exploration of adolescence, performance, and identity. Beast Beast captures what it means to come of age in an era marked by technology and social media, where violent clashes awaken dormant passions and teenagers are faced with growing up all too quickly. Madden has been listed on Filmmakermagazine’s “25 new faces of independent film” in 2012, after (Notes on) Biology won the short animation prize at the SXSW Film Festival. Beast Beast was an official selection at SXSW and also received the Grand Jury Prize at Champs-Elysees Film Festival's US In Progress. Produced in association with Baldwin’s company, Persona Entertainment, the film is also executive produced by Casey Bader and Jim Cummings with Benjamin Wiessner, Matt Miller and Tara Ansley serving as producers. Kristian Zuniga serves as Director of Photography. Tubi recently announced record Monthly Active Users (MAU) reached 33 million in August, an increase of 65% year-over-year. With total view time surpassing 200 million hours of content streamed each month since April, Tubi has over 30,000 movies and television shows from over 250 content partners, including nearly every major studio. The service gives fans of films and television programs an easy way to discover new content that is available completely free. Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at http://www.tubi.tv/. About Tubi Headquartered in San Francisco, Tubi (www.tubi.tv), a division of FOX Entertainment, is an ad-supported video on demand (AVOD) service with movies and television shows from nearly every major Hollywood studio. Tubi gives fans of films and television programs an easy way to discover new content that is available completely free. The service is currently available in the US, Canada, Australia, and Mexico. About Vanishing Angle Vanishing Angle is a production company that nurtures the freshest voices in the independent film community with award-winning films and series, taking projects from script through distribution. # # # Contacts: Peter Binazeski Tubi 323-206-5077 pbinazeski@tubi.tv Morgan Albrecht Tubi malbrecht@tubi.tv
February 8, 2021
TUBI TO EXCLUSIVELY DEBUT SUPERNATURAL ACTION THRILLER LAZARUS FROM SAMUEL GOLDWYN FILMS ON FEBRUARY 26

TUBI TO EXCLUSIVELY DEBUT SUPERNATURAL ACTION THRILLER LAZARUS FROM SAMUEL GOLDWYN FILMS ON FEBRUARY 26 

FOX Entertainment’s free streaming service will debut R.L. Scott’s feature film – starring Sean Riggs, Costas Mandylor, Aeriel Miranda, Shane Brolly, Nicki Micheaux, Noel Gugliemi, Linc Hand, Adamo Palladino, and R&B superstar Mya – in the U.S. and Canada

SAN FRANCISCO, February 4, 2021 – Tubi (www.tubi.tv), a division of FOX Entertainment, today announced it will exclusively debut the action thriller from Samuel Goldwyn Films, Lazarus, on February 26 in the U.S. and Canada. From R.L. Scott (Call Me King), the feature film stars Sean Riggs (S.W.A.T.,You), Costas Mandylor (Saw IV), Aeriel Miranda (Straight Outta Compton), Shane Brolly (Underworld), Nicki Micheaux (In The Dark), Noel Gugliemi (Training Day), Linc Hand (68 Whiskey), Adamo Palladino (Becoming Bond) and R&B superstar Mya (Chicago). Lazarus joins Tubi’s massive global library of over 30,000 movies and television shows, absolutely free to viewers. “Lazarus proves that indie filmmakers can deliver powerful superhero stories, a space usually reserved for the majors,” said Adam Lewinson, Chief Content Officer, Tubi. “Viewers will be treated to a diverse and talented cast in an otherworldly Los Angeles setting, completely free and exclusive on Tubi.” Lazarus centers around a man (Riggs) who is killed, but his death is a brief affair. Upon regaining consciousness, he discovers he has been gifted with extraordinary powers that allow him to super-heroically fight the organization responsible for plunging his city into darkness. Lazarus is written and directed by R.L. Scott. The film was produced by R.L. Scott, and Justin “Jtrx” Echols; and executive produced by Sean Riggs, Eddie Riggs, and Edward Davie. Tubi recently announced record Monthly Active Users (MAU) reached 33 million in August, an increase of 65% year-over-year. With total view time surpassing 200 million hours of content streamed each month since April, Tubi has over 30,000 movies and television shows globally from over 250 content partners, including nearly every major studio. The service gives fans of films and television programs an easy way to discover new content that is available completely free. Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at http://www.tubi.tv/. About Tubi Headquartered in San Francisco, Tubi (www.tubi.tv), a division of FOX Entertainment, is an ad-supported video on demand (AVOD) service with movies and television shows from nearly every major Hollywood studio. Tubi gives fans of films and television programs an easy way to discover new content that is available completely free. The service is currently available in the US, Canada, Australia, and Mexico. About Samuel Goldwyn Films Samuel Goldwyn Films is a major, independently owned and operated motion-picture company that develops, produces and distributes innovative feature films and documentaries. The company is dedicated to working with both world-renowned and emerging writers/filmmakers and committed to filmed entertainment that offers original voices in uniquely told stories. This is best exemplified by the Academy Award® nominated SUPER SIZE ME; the critically acclaimed feature debut by Francis Lee GOD’S OWN COUNTRY; SXSW winner MOST BEAUTIFUL ISLAND; Warwick Thornton’s Australian western SWEET COUNTRY starring Sam Neill, Bryan Brown, and Hamilton Morris; the Wim Wenders film, starring James McAvoy and Academy Award winner® Alicia Vikander, SUBMERGENCE; A BOY A GIRL A DREAM starring Omari Hardwick and Meagan Good; Sci-Fi/Fantasy PARADISE HILLS starring Emma Roberts; the horror/thriller film starring Patrick Schwarzenegger and Miles Robbins DANIEL ISN’T REAL; the road-trip comedy COME AS YOU ARE; action packed Scott Adkins lead film DEBT COLLECTORS; MR. JONES starring James Norton, Vanessa Kirby, and Peter Sarsgaard; the sea shanty true story FISHERMAN’S FRIENDS; epic drama WAITING FOR THE BARBARIANS starring Academy Award® winner Mark Rylance, Academy Award® nominee Johnny Depp, and Robert Pattinson; FROM THE VINE starring Joe Pantoliano; LGBTQ+ teen comedy DATING AMBER; LUXOR starring Andrea Riseborough; and the Danish Oscar® Entry ANOTHER ROUND starring Mads Mikkelsen. Upcoming releases include RAMS starring Sam Neill; LGBTQ+ COWBOYS starring Steve Zahn and Jillian Bell; horror/thriller DREAMCATCHER; the based on a true story MARIJUANA CONPSIRACY; and THE OUTSIDE STORY starring Brian Tyree Henry and Sonequa Martin-Green. # # # Contacts: Peter Binazeski Tubi 323-206-5077 pbinazeski@tubi.tv Morgan Albrecht Tubi malbrecht@tubi.tv Ryan Boring Samuel Goldwyn Films 310-860-3113 ryan@samuelgoldwyn.com
February 4, 2021
FOX ENTERTAINMENT’S TUBI BECOMES EXCLUSIVE AVOD HOME TO THE MASKED SINGER’S MEXICO EDITION ¿QUIÉN ES LA MÁSCARA?

FOX ENTERTAINMENT’S TUBI BECOMES EXCLUSIVE AVOD HOME TO THE MASKED SINGER’S MEXICO EDITION ¿QUIÉN ES LA MÁSCARA?

All eight episodes of series' first season are now available to stream for free on Tubi as part of platform’s broader commitment to Spanish-language programming

SAN FRANCISCO, January 29, 2021 – Tubi (www.tubi.tv), a division of FOX Entertainment, today announced it is now the exclusive AVOD home to ¿Quién es la Máscara?, the Mexican edition of the popular television franchise The Masked Singer. Host Omar Chaparro is joined by an all-star panel of “investigators” featuring Yuri, Carlos Rivera, Consuelo Duval and Adrián Uribe. Kiara Liz, winner of Univision's Mira Quien Baila All Stars also gives viewers exclusive show content. All eight episodes from the first season of the top-rated competition series are now available for free on Tubi and Tubi en Español. “Fans of The Masked Singer will be treated to a unique edition of the global phenom, packed with remarkable vocals and unforgettable performances,” said Adam Lewinson, Chief Content Officer, Tubi. “As we scale our massive selection of Spanish-language content for Tubi en Español at no cost to our viewers, we continue to deliver on our broader commitment to super serve underserved audiences.” ¿Quién es la Máscara? captures the audience’s hearts as it introduces 16 celebrities who have to sing in creative costumes. Led by assorted clues, the “investigators” seek to guess what celebrity is hiding behind each mask. Among the famous participants are singers, actors, TV hosts, and others playing the roles of characters, such as: Bumblebee, Eagle, Chameleon, Catrina or Fancy Skeleton, Zebra, Deer, Rabbit, Rooster, Cat, Owl, Martian, Minotaur, Monster, Panda, Fish and Fox. In every episode are duels between two or more contestants. The audience chooses the best performance each week and one celebrity will be at risk of elimination. The panel of “investigators” decide who will leave the show and take off the mask. ¿Quién es la Máscara? is based on the original format created by MunHwa Broadcasting Corp. (MBC) that has successfully aired in the U.S., Korea, Thailand, Vietnam, Indonesia and China. ¿Quién Es la Máscara? is produced by Televisa and Endemol Shine Boomdog. The Mexican series is distributed internationally by Banijay Rights. ¿Quién es la Máscara? is available on Tubi en Español, a unique destination within Tubi that is a deeply immersive experience featuring movies, telenovelas, series and Tubi-exclusive titles, offering thousands of hours of Spanish-language content. Additional movies include Consciencia starring Rubén Zamora, Bárbara de Regil and Carla Nieto, dubbed versions of La Fortaleza Prohibida (Brick Mansions) starring Paul Walker, horror film Oculus, and many more. Featured telenovelas include Hermanitas Calle, La Promesa, Los Hombres También Lloran and La Bruja. Tubi recently announced record Monthly Active Users (MAU) reached 33 million in August, an increase of 65% year-over-year. With total view time surpassing 200 million hours of content streamed each month since April, Tubi has over 30,000 movies and television shows from over 250 content partners, including nearly every major studio. The service gives fans of films and television programs an easy way to discover new content that is available completely free. Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at http://www.tubi.tv/. About Tubi Headquartered in San Francisco, Tubi (www.tubi.tv), a division of FOX Entertainment, is an ad-supported video on demand (AVOD) service with movies and television shows from nearly every major Hollywood studio. Tubi gives fans of films and television programs an easy way to discover new content that is available completely free. The service is currently available in the US, Canada, Australia, and Mexico. # # # Contacts: Peter Binazeski Tubi 323-206-5077 pbinazeski@tubi.tv Morgan Albrecht Tubi malbrecht@tubi.tv
January 29, 2021
TUBI UNVEILS AUDIENCE REPORT, THE STREAM, OUTLINING KEY INSIGHTS SHAPING STREAMING AND TV AD STRATEGIES

TUBI UNVEILS AUDIENCE REPORT, THE STREAM, OUTLINING KEY INSIGHTS SHAPING STREAMING AND TV AD STRATEGIES

FOX-owned streamer’s average audience 20+ years younger than linear TV

Tubi delivers an 80% incremental reach to the top 25 cable TV networks, with 68% of its streamers also unreachable via other ad-supported video-on-demand (AVOD) platforms

With major viewership growth – +58% – over the past 12 months, Tubi viewers streamed 2.5 billion hours in 2020, nearly doubling in streaming hours year-over-year

SAN FRANCISCO, January 19, 2021 – Tubi (www.tubi.tv), a division of FOX Entertainment, today announced findings from its audience report, The Stream: 2021 Actionable Audience Insights for Brands. Tubi’s research provides insights that will help shape streaming and TV ad strategies, as well as how brands approach video investments in the new year. A strategic asset for FOX, Tubi uniquely complements its parent network, which ranks as the #1 Adults 18-49 C7 broadcast platform and boasts the youngest median age viewer of the major broadcast networks.  With an average viewer age approximately 20 years younger than that of linear television, nearly half of Tubi’s 33 million monthly active users (MAU) are under the age of 35. Additionally, Tubi’s 2.5 billion hours streamed in 2020 mark a 58% increase in streaming viewership over the past 12 months, providing an 80% incremental audience reach to the top 25 cable networks. “Our findings highlight Tubi’s young, diverse and nationally representative streaming audience, including viewers in harder-to-reach markets,” said Natalie Bastian, Vice President, Marketing at Tubi. “This year, streaming should be an always-on touchpoint for advertisers looking to reach incremental audiences outside of their existing linear TV strategy.” While advertising budgets are still skewed toward linear TV, The Stream presents compelling data to support the significance of streaming as a complement to linear campaigns, coupling loyal linear audiences with younger viewers and cord cutters. One case study outlined in the report reveals that for the regional grocer WinnDixie, nearly four out of five of Tubi households reached were incremental to those of their linear campaign. With the majority of AVOD streamers unreachable to brands through traditional cable TV and viewers who subscribe to SVOD services, brands have meaningful options when it comes to accessing incremental TV audiences; however, challenges within the buying ecosystem – namely around ad repetition – still persist. Ultimately, brand impact and conversion will be heavily influenced by reducing ad fatigue and increasing incremental reach. With Tubi’s Advanced Frequency Management solution, brands are able to reduce ad repetition, fully realizing the return on their streaming investments – with early tests indicating a 366% reduction in over-frequency and 20% efficiency in increasing reach. Coupled with a positive ad experience, the availability and diversity of a platform’s content is also key to building a loyal streaming fanbase. Findings from MRI-Simmons data included in the report show that at least two-thirds of Tubi’s audience is unreachable on other AVOD services. While Tubi’s audience is nationally representative, the platform has a large diverse representative audience with African American, Hispanic, and Asian audiences comprising 39% of its user base. Tubi’s content is uniquely tailored to its diverse audience, with in-app destinations such as Tubi Kids, providing programming for busy families, and Tubi en Español, offering thousands of hours of Spanish-language content. Tubi also features a destination library of Black Cinema favorites, top TV series, including FOX’s THE MASKED SINGER, I CAN SEE YOUR VOICE and LEGO MASTERS, as well as a massive selection of anime appealing to younger viewers, in addition to nostalgic classic titles and everything in between. About the data: Tubi explored the streaming audience and TV viewing behavior by analyzing first-party and third-party data sources, including its own audience data and qualitative user experience research, in addition to partnerships with Advertiser Perception, TVSquared, Kantar Millward Brown and Cuebiq. Additional sources included MRI-Simmons, Nielsen, eMarketer and YouGov. The full report is available for download here: https://www.foxadsolutions.com/platform/thestream/ About Tubi Headquartered in San Francisco, Tubi (www.tubi.tv), a division of FOX Entertainment, is an ad-supported video on demand (AVOD) service with movies and television shows from nearly every major Hollywood studio. Tubi gives fans of films and television programs an easy way to discover new content that is available completely free. The service is currently available in the US, Canada, Australia, and Mexico. # # # Contact: Peter Binazeski Tubi 323-206-5077 pbinazeski@tubi.tv Morgan Albrecht Tubi malbrecht@tubi.tv
January 19, 2021
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