FREE MOVIE AND TV STREAMING SERVICE TUBI EXPANDS GLOBAL FOOTPRINT WITH LAUNCH IN MEXICO
A large library of Spanish-language movies and television shows are now available completely free on VIDAA smart OS via Hisense TVs, mobile devices, and web
FOX Entertainment’s AVOD service partners with TV Azteca, one of the world’s largest media companies, for content, handling Tubi ad sales in Mexico, and to promote Tubi via its networks
Hisense – the fastest-growing TV brand in Mexico – and its VIDAA platform is Tubi’s connected TV launch partner in Mexico
SAN FRANCISCO AND MEXICO CITY, June 18, 2020 – As part of its strategic global expansion, Tubi (www.tubi.tv), a division of FOX Entertainment, today announced it has launched its free movie and television service in Mexico. Available on VIDAA smart OS on Hisense TVs, mobile devices including iOS and Android, the web and additional devices in the future, the ad supported video-on-demand service (AVOD) offers a large collection of titles, all localized in Spanish-language, from Latin America and the US. Tubi will feature popular genres and collections like Hollywood Favorites, Family Entertainment, and The Best of TV Azteca that will include Exatlón Mexico, MasterChef, Lo que La Gente Cuente, Montecristo, Mientras Haya Vida, Bellezas Indomables and Amor en Custodia.
TV Azteca, one of the two largest producers of Spanish-language content in the world, is providing its popular titles which are now available completely free on Tubi. TV Azteca will also handle advertising sales for Tubi in Mexico, as well as leverage their powerful networks to promote Tubi to consumers.
“Tubi’s launch in Mexico continues to demonstrate our vigorous expansion effort to additional regions in the world,” said Farhad Massoudi, CEO of Tubi. “In concert with TV Azteca, our presence in Mexico will be well-positioned to carry out our overall mission in providing cost-free access to popular content for everyone.”
“We’re dedicated to create the best content for the demanding audience,” said Alberto Ciurana, Chief Content & Distribution Officer for TV Azteca. “We firmly believe that creativity and innovation is the best way to reach the public and grow. Tubi is an ally to reach an even broader audience.”
Tubi will also partner with Hisense – a leading TV brand worldwide – and their VIDAA smart OS in Mexico. Tubi will be preloaded and prominently placed on the VIDAA TV homepage with content also listed in the “VIDAA Free” section of the platform – as well as their dedicated “free content” button found on their remotes. Tubi will also be supported in-store with retail promotion this year when it is safe to do, and on retail packaging in 2021.
Headquartered in San Francisco, Tubi (www.tubi.tv), a division of FOX Entertainment, is an ad-supported video on demand (AVOD) service with content from nearly every major Hollywood studio. Tubi gives fans of films and television programs an easy way to discover new content that is available completely free. Currently available in the US, Canada, Mexico, and Australia, Tubi can be accessed on a wide range of devices.
About TV Azteca
TV Azteca is one of the two largest producers of Spanish-language television programming in the world, operating four television networks in Mexico: Azteca uno, Azteca 7, adn40 and a+, through more than 300 owned and operated stations across the country. The company also operates TV Azteca Digital, the operator of several Mexico’s most visited websites and social media platforms.
TV Azteca is a Grupo Salinas company (www.gruposalinas.com), a group of dynamic, fast growing, and technologically advanced companies focused on creating: economic value through market innovation and goods and services that improve standards of living; social value to improve community wellbeing; and environmental value by reducing the negative impact of its business activities. Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates as a management development and decision forum for the top leaders of member companies. These companies include TV Azteca, Grupo Elektra, Banco Azteca, Advance America, Afore Azteca, Seguros Azteca, Punto Casa de Bolsa, and Totalplay. TV Azteca and Grupo Elektra trade shares on the Mexican Stock Market and in Spain’s Latibex market. Each of the Grupo Salinas companies operates independently, with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings. The group of companies shares a common vision, values and strategies for achieving rapid growth, superior results and world-class performance.
Hisense was founded in 1969 in Qingdao, China and for five decades has been committed to developing innovative consumer electronics products. Today, Hisense is a leading TV brand worldwide and a market leader in China, South Africa and Australia and also one of the largest manufacturers of white and brown goods, offering a complete home solution under one roof. The company has built 54 overseas companies and offices, and utilises 14 high-end international production facilities in China, Europe, Central America and South Africa. Hisense also has 18 research and development centres worldwide with the sole aim of delivering first-rate and affordable products that improve the lives of consumers.
VIDAA is a Linux based open smart TV operating system, currently used on Hisense TVs. Established in 2014, it has – in just six years – become a strong global contender in the smart TV platform space. In 2020, VIDAA is introducing a completely new and revamped user interface named 4.0, which puts users and their way of consuming content at the core of the design. VIDAA will be preinstalled on new Hisense TVs as well as Toshiba Smart TVs manufactured by Hisense.
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The Lippin Group for Tubi
(For TV Azteca)
+52 (55) 1720 1313 ext. 36553