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Tubi Surpasses 74 Million Monthly Active Users
Tubi Surpasses 74 Million Monthly Active Users
Hits 1.4% of Total TV Viewing Time as The Most Watched Free Ad-Supported TV Streaming Service in the U.S.
World’s Largest Content Library Now Exceeds 200,000 Movies and TV Episodes and Nearly 200 Tubi Originals
SAN FRANCISCO, September 6, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced the company surpassed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the calendar year. Tubi reaches 1.4% of total TV viewing time according to Nielsen’s July 2023 The Gauge report, further cementing its leadership as the No. 1 AVOD player and most watched free ad-supported TV streaming service in the U.S. "Tubi is now watched as much as a top 5 cable network, as audiences continue to embrace our digital-first, 100% free streaming experience,” said Anjali Sud, newly appointed CEO of Tubi. “The platform continues to scale with 47% growth in ad revenue and 65% growth in total viewing time Q4 over Q4, and we are executing an ambitious strategy to define the next generation of entertainment through our diverse content, passionate audience and innovative tech platform.” Tubi offers viewers the world's largest content library, which now exceeds 200,000 movies and TV episodes and nearly 250 FAST Channels. Tubi has committed to a content strategy that showcases diverse voices and stories for young and multicultural audiences; since the launch of Tubi Originals in June 2021, Tubi has produced or acquired and aired nearly 200 titles which have been watched by nearly 54 million viewers. For advertisers, Tubi is gaining momentum, according to the 2023 MRI-Simmons’ Cord Evolution Study, for its ability to deliver high value, net-new audiences with 33% of Tubi streamers unreachable on other top AVOD services. Also according to MRI, Tubi saw the fastest growth amongst young and diverse populations, including over 50% growth in the 18-34 demographic and among African American, Asian, Hispanic and Multicultural audiences, all while exceeding 30% growth across all major levels of household income. Finally, Tubi delivers an industry-leading tech platform and rich content algorithm that provides a frictionless and personalized experience for viewers to engage in a wide variety of genres that fit their interests. Viewers enjoy free content with a low ad load and clutter-free experience, while advertisers can access the latest advancements in tools for planning, buying and measuring performance across platforms and streaming investments. For more information about Tubi go to Tubi.tv. About Tubi Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories. As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 200,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses. For media inquiries, please contact: Seana Sullivan ssullivan@tubi.tv # # #
What’s Coming to Tubi in September
All titles below begin streaming for free on September 1 unless otherwise noted:
Originals
Action
THE VIGILANTE (9/8):
When a Marine returns home from deployment overseas, she goes to war against human traffickers who have kidnapped her 13-year-old sister.
SAFEHOUSE (9/28):
After Carla’s brother is murdered, she goes on the run and becomes trapped in a cat-and-mouse game with the CIA, the government, and the cartel.
Comedy
THE FREAK BROTHERS SEASON 2 (PART II) (9/24):
THE FREAK BROTHERS chronicles the escapades of a trio of stoner anti-establishment characters and their smartass cat who wake up from a 50-year nap after smoking a magical strain of weed in 1969, and must adjust to life with a new family in present-day San Francisco. In the second season, the Freaks and Kitty’s Mary Jane-fueled misadventures will take them from their high school reunion to matching wits with Mark Zuckerberg, settling old scores with Mitch McConnell, and battling Seth Rogen in a Pot Brownie Bake-Off contest.
Documentary
QUEEN OF CRYPTO (9/6):
She promised a new future with her revolutionary new crypto currency. But her $4 billion empire was all a fraud, milking investors, and sending her on the run as a global fugitive.
TMZ NO BS: HOLLYWOOD'S MESSIEST DIVORCES (9/13):
Not every Hollywood wedding is a storybook romance. TMZ examines the celebrity divorces that shocked the world.
TMZ NO BS: RICH, FAMOUS & TERRIFIED STARS (10/25):
TMZ examines some of the most downright terrifying experiences celebs have faced that prove being a celebrity isn’t all glitz & glamor.
Action
“12 Rounds”
“Cold Pursuit”
“Commando (1985)”
“Contraband”
“Fast & Furious Presents: Hobbs & Shaw”
“Godzilla Vs. Kong”
“Hitman: Agent 47”
“Midnight In Switchgrass”
“Pompeii (2014)”
“Skyscraper”
“The Expendables 2”
“The Expendables 3’”
“The Expendables”
“The Marine”
“The Rundown”
“Unleashed”
“Walking Tall (2004)”
Art House
“Bad Education”
“Biutiful”
“Broken Embraces”
“Full Metal Jacket”
“Incendies”
“La Bamba”
“The Graduate”
Black Cinema
“Big Mommas: Like Father, Like Son”
“Booty Call”
“How Stella Got Her Groove Back”
“In The Mix”
“Jackie Brown” (9/30)
“Johnson Family Vacation”
“Juwanna Mann”
“Meet The Blacks”
“Notorious (2009)”
“The Nutty Professor”
“Nutty Professor Ii: The Klumps”
“Roll Bounce”
“Stomp The Yard”
“Stomp The Yard: Homecoming”
“The Color Purple”
“The House Next Door: Meet The Blacks 2”
“To Sleep With Anger”
“You Got Served”
Comedy
“21 Jump Street (2012)”
“A Knight's Tale”
“Ace Ventura: Pet Detective”
“Ace Ventura: When Nature Calls”
“American Graffiti”
“Bringing Down The House”
“Get Hard” - 9/9
“Girls Trip”
“Half Baked”
“Hall Pass”
“Hooking Up” -9/4
“Joe Dirt (2001)”
“Just Friends”
“Magic Mike”
“Magic Mike XXL”
“More American Graffiti”
“Mrs. Doubtfire”
“The Internship”
“The Watch (2012)”
“The Waterboy”
“You, Me And Dupree”
Documentary
“Best Of Enemies: Buckley Vs. Vidal”
“Conan O'Brien: Can't Stop”
“Enron: The Smartest Guys In The Room”
“Outrage”
“The Defiant Ones”
“Whitey: United States Of America V. James J Bulger”
Drama
“Akeelah And The Bee”
“American Heist (2015)”
“Deliverance”
“From Prada To Nada”
“God's Not Dead”
“The Guardian”
“Hidden Figures”
“Julie & Julia”
“The Lincoln Lawyer”
“The Program”
“Wind River”
Horror
“30 Days Of Night (2007)”
“Anatomy”
“Anatomy 2”
“Bones”
“Evil Dead Ii”
“Get Out”
“Halloween (2018)”
“Idle Hands”
“It (Stephen King's - 1990)”
“Scary Stories To Tell In The Dark”
“Sinister”
“The Last House On The Left”
“The Strangers”
“Vacancy (2007)”
“Vacancy 2: The First Cut”
Korean Drama
“3-Iron”
“Decibel”
“Spring, Summer, Fall, Winter...And Spring”
Kids & Family
“Annie (1982)”
“Anpanman (Franchise)”
“Casper (1995)”
“Casper And Wendy's Ghostly Adventures”
“Casper's Scare School”
“Four Kids And It”
“Little Big League”
“The Kid Who Would Be King”
“The Longshots”
“The Perfect Man”
“The Space Between Us”
Romance
“Chasing Papi”
“Fools Rush In”
“In The Heights”
“Moulin Rouge”
“Poetic Justice (1993)”
“Sex And The City”
“The Perfect Guy”
“Welcome Home Roscoe Jenkins”
Sci-Fi & Fantasy
“Don't Let Go”
“Hellboy (2019)”
“I, Robot”
“Looper”
“Maze Runner: The Death Cure”
“Seventh Son”
“The 5th Wave”
“The Book Of Eli”
Thriller
“Addicted”
“Down A Dark Hall”
“Inside Man”
“Insomnia”
“Killer Joe”
“The Client”
“The Pelican Brief”
“The Poison Rose”
Western
“Dances With Wolves”
“The Longest Drive”
“Unforgiven”
JOIN THE CONVERSATION:
Twitter: @Tubi
Instagram: @Tubi
What’s Coming to Tubi in August
All titles below begin streaming for free on August 1 unless otherwise noted:
Originals
Animation
MILLENIAL HUNTER (8/13):
After losing his job, wife, and son due to what he believes is evil Millennial culture, John vows to hunt down each and every Millennial.
DOOMSDAY BROTHERS (8/20):
In a post-apocalyptic world, two brothers are hired to protect their hometown, while their long-lost mother tries to escape a secret military bunker.
Action
BLIND WATERS (8/12):
An unrelenting shark turns a couple’s dream vacation into a nightmare when they are stranded at sea and forced to fight for their lives.
PHOENIX (8/19):
A U.S. Army veteran seeks revenge on a Russian drug kingpin who killed her father.
Documentary
DEFYING DEATH: SURVIVING JAWS (8/16):
With the help of experts, advocates, and marine biologists, survivors of near-death encounters recount their stories and debunk myths about sharks that permeate pop culture.
Kids & Family
LLOYD OF THE FLIES (8/6):
Lloyd is a young fly with plenty to prove. But when you're only one centimeter tall, even tiny problems can lead to massive consequences.
Sci-Fi
ECHO BASE (8/11):
US officers are ordered to fire a nuclear missile on American soil. Unable to confirm the order, they must decide if it was a mistake or if there is something more sinister at play.
Action
“12 Rounds”
“A Good Day to Die Hard”
“Dante’s Peak”
“Elektra”
“Eraser”
“From Paris With Love”
“Hardcore Henry”
“Machete”
“Red Sparrow”
“Spawn”
“The Hitman’s Bodyguard”
“The Transporter” (Franchise)
“Transporter 2”
“True Lies”
“Unstoppable”
Art House
“2001: A Space Odyssey”
“Beasts Of The Southern Wild”
“Caché (Hidden)”
“Climax” - 8/22
“Melancholia” - 8/25
“Monsters” - 8/22
“Pan's Labyrinth”
“Smashed”
“The Aftermath”
“The Brothers Bloom”
Black Cinema
“All About The Benjamins”
“Baadasssss!”
“Cradle 2 The Grave”
“Friday”
“Life”
“Menace II Society”
“Money Talks” (1997)
“National Security”
“Paper Soldiers”
“Setup”
“The Brothers” (2001)
“The Cookout”
“The Man”
Comedy
“Be Cool”
“Bomb Pizza”
“Bubble Boy”
“Death To Smoochy”
“Delivery Man”
“Fletch”
“Fletch Lives”
“Four Weddings and a Funeral”
“Get Shorty”
“Kindergarten Cop” (Franchise)
“Life”
“My Cousin Vinny”
“Pixels”
“The Jeffersons”
Documentary
“American Hardcore”
“Anne Frank Remembered”
“Bisping: The Michael Bisping Story”
“Conor Mcgregor: Notorious”
“Every Little Step
“Fast, Cheap & Out Of Control”
“Lightning In A Bottle” “Muscle Shoals”
“My Kid Could Paint That”
“Riding Giants”
“Soul Power”
“The Celluloid Closet”
“The Devil And Daniel Johnston”
“The Fog Of War”
“The Greatest Movie Ever Sold”
“Toni Morrison: The Pieces I Am”
“West Of Memphis”
“Who Killed The Electric Car?”
“Why We Fight”
Drama
“Blow”
“Boss” (Series)
“Dead Poets Society”
“Erin Brockovich”
“G.I. Jane”
“The Great Escape”
“Monster's Ball”
“Selena”
“Stand And Deliver”
“Stand By Me”
“Warrior”
Horror
“Final Destination”
“Friday The 13th (2009)”
“Gremlins”
“Rob Zombie's Halloween”
“Rob Zombie's Halloween II”
“Hollow Man
“Jeepers Creepers”
“Jeepers Creepers 2”
“Red Water”
“The Shallows”
“V/H/S” (Franchise) 8/4
Korean Drama
“3-Iron”
“Decibel”
“Spring, Summer, Fall, Winter...And Spring”
Kids & Family
“3 Ninjas”
“Ace Ventura: Pet Detective (Animated Series)”
“Encino Man”
“Jetsons: The Movie”
“Mighty Morphin Power Rangers: The Movie”
“Pokemon: Detective Pikachu”
“Scooby-Doo”
“Scooby-Doo 2: Monsters Unleashed”
“Space Jam”
“The Lego Movie”
“The Longshots”
“The Next Karate Kid”
Romance
“Blue Crush”
“Blue Crush 2”
“Bubble Boy”
“Deliver Us From Eva”
“Dirty Dancing”
“Moonstruck”
“The Aftermath (2019)”
Sci-Fi & Fantasy
“Jack The Giant Slayer”
“Mad Max Beyond Thunderdome”
“Maze Runner: The Death Cure” - 8/14
“Predators”
“Robocop”
“Source Code”
“The Matrix Resurrections” - 8/10
“Total Recall (2012)”
“X-Files, The (aka: X-Files, The: Fight The Future)”
X-Files, The: I Want To Believe”
Thriller
“8mm”
“88 Minutes”
“Bad Times At The El Royale”
“Inherit The Viper”
“Jaws”
“Jaws 2”
“Jaws 3-D”
“Jaws: The Revenge”
“Ricochet”
“Running With The Devil”
“The Fugitive”
“The Long Kiss Goodnight”
“The Last Stand”
“Widows”
Western
“Buck And The Preacher”
“Butch Cassidy And The Wild Bunch”
“Hell On The Border”
“Pale Rider”
“The Marksman”
JOIN THE CONVERSATION:
Twitter: @Tubi
Instagram: @Tubi
Facebook: @TubiTV
ANJALI SUD TO LEAD TUBI AS NEW CEO
ANJALI SUD TO LEAD TUBI AS NEW CEO
Sud Joins as Tubi Becomes the Most Watched Free TV and Movie Streaming Service in the U.S.
SAN FRANCISCO, July 17, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) free ad-supported streaming service, today announced the appointment of Anjali Sud as Chief Executive Officer for the company, effective September 1, 2023. Sud, who will report to Paul Cheesbrough, CEO of Tubi Media Group, joins as Tubi recently became the most watched free ad-supported TV streaming service in the U.S.
"Anjali is a highly accomplished executive in the technology and media industry with a passion and track record for strategic disruption and authentic leadership,” said Paul Cheesbrough, CEO of Tubi Media Group. “As Tubi continues to scale and solidify its momentum as the most watched free TV and movie streaming service in the U.S., she is the perfect candidate to lead Tubi into a new era of creativity, growth and market leadership.”
Sud has spent the last decade enabling the world to make and share high-quality content. Under Sud’s leadership as CEO of Vimeo (NASDAQ: VMEO), the platform established itself as the home for video creators and professionals worldwide, building a thriving community of over 300 million users and generating scaled revenue growth and significant cash flow. Before her tenure at Vimeo, Sud held positions in finance, media and e-commerce at Time Warner and Amazon. She succeeds Farhad Massoudi, Tubi’s Founder & CEO.
Tubi has already made a significant impact on the media industry as one of the first to provide free access to great entertainment for millions. Today Tubi offers the world's largest content library through a hyper-personalized platform that was purpose built for diverse stories, audiences and advertisers. Tubi reaches 64 million monthly active users and recently surpassed PlutoTV, Peacock and HBO Max in total TV viewing minutes, according to Nielsen.
“We are witnessing a seismic shift in where and how content will be consumed, and I believe that Tubi can become the destination for the next generation of audiences,” said Anjali Sud. “The future of streaming TV is free, and I am excited to join the Tubi team to help shape the next wave of entertainment, by giving all people access to all the world's stories. Tubi is doing things differently in a space that is being imminently disrupted, and that is my kind of opportunity.”
Tubi is at the core of FOX’s digital business unit, Tubi Media Group, led by Paul Cheesbrough, which includes Tubi, AdRise, Blockchain Creative Labs and Credible, as well as the digital platforms and teams that underpin FOX’s wider digital business in news, sports and entertainment.
About Tubi
Tubi is the most watched free ad-supported TV streaming service in the U.S. and is dedicated to providing all people access to all the world's stories. The company engages diverse audiences through a personalized experience and the world’s largest content library of 50,000 titles, more than 200 FAST channels and a growing collection of Tubi Originals. Tubi is part of the Tubi Media Group division of Fox Corporation, which oversees the company’s digital businesses.
For media inquiries, please contact:
Seana Sullivan
# # #
TUBI WINS FIVE CANNES LIONS AWARDS FOR ITS ‘INTERFACE INTERRUPTION’ SUPER BOWL SPOT
TUBI WINS FIVE CANNES LIONS AWARDS FOR ITS
‘INTERFACE INTERRUPTION’ SUPER BOWL SPOT
Awards Include Gold for “Use of Screens,” Silver in Two “Challenger Brand” Categories, and Bronze for “Use of Broadcast” and “Social Behavior & Cultural Insight”
CANNES, France; June 23, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced that it took home five awards at the 2023 Cannes Lions International Festival of Creativity for its ‘Interface Interruption’ Super Bowl spot, which was created in conjunction with its creative agency-of-record, Mischief @ No Fixed Address. Tubi was awarded Gold for “Use of Screens” in the Media category, which recognizes work that unleashes media opportunities beyond existing formats to effectively communicate a brand’s message. Nicole Parlapiano, Chief Marketing Officer of Tubi, said: “While we debuted Tubi’s quirky personality through an emotional narrative in our ‘Rabbit Hole’ ad, ‘Interface Interruption’ was a subversive media play designed to show you the product in a fun way. The two spots complemented each other really well. We are so proud of the Mischief and Tubi teams for this accomplishment. In addition to the absolute honor of winning us Cannes Lions, ‘Interface Interruption’ spurred a serendipitous collective experience that people continue to talk about.” Tubi’s ‘Interface Interruption’ spot, which launched at the Super Bowl in January 2023, was a synergistic 15-second promo created in collaboration with FOX Sports. In the promo, which aired during the fourth quarter of the game, FOX Sports announcers, Kevin Burkhardt and Greg Olsen, came back to the game when it suddenly appeared that screens were taken over with someone scrolling through Tubi’s library searching for something to watch on its platform. As viewers were tricked into thinking someone sat on their remote, the ad instantly became one of the most talked-about moments of the Super Bowl - with Tubi trending #4 on Twitter and the free streamer notching a 40% lift in new visitors for 24 hours following the game. Tubi, the largest and fastest growing free ad supported TV streaming service in the US., also took home Silver “Challenger Brand” Awards in both the Entertainment and Media categories, a Bronze “Social Behavior & Cultural Insight” Award in the Entertainment Sport Category, and Bronze for “Use of Broadcast” in the Direct Category. Greg Hahn, Co-Founder and CCO at Mischief @ No Fixed Address, said: “Tubi and Mischief have a lot in common. We constantly search for ways to punch above our weight and subvert the norms. Our relationship has allowed us to build instant trust and execute quickly. We’re so proud that the mischief we caused during the Super Bowl resonated with the judges this year at Cannes.” Celebrating creative work for 70 years, The Cannes Lions International Festival of Creativity is considered the world’s most prestigious advertising and creativity showcase and provides the definitive benchmark for creativity that drives progress, globally. While on the ground in Cannes, Tubi launched a B2B marketing effort specifically for the creative ad community. The campaign featured nine different posters for fictitious films with titles that rang all-too-true for festival-goers, from The Idea Someone Else Did to Creative Déjà Vu. Tubi also hosted an activation on the ground at the heart of the festival, where sketch artists created custom drawings placing attendees in their own satirical Cannes posters. Watch the videos: ‘Interface Interruption’ ‘Rabbit Hole’ About Tubi Tubi, a leader in free ad-supported TV streaming, engages diverse audiences through a personalized experience and highly curated library of 50,000 titles, more than 200 FAST channels and a growing collection of Tubi Originals with no hidden paywalls or subscription tiers. Tubi, tubi.tv, is part of Tubi Media Group, a division of Fox Corporation, that leverages synergies between Tubi, AdRise, Blockchain Creative Labs, Credible and other platform services across FOX.# # #
TUBI HEADS TO CANNES LIONS WITH A TONGUE-IN-CHEEK CAMPAIGN CREATED FOR FESTIVAL-GOERS
TUBI HEADS TO CANNES LIONS WITH A TONGUE-IN-CHEEK CAMPAIGN CREATED FOR FESTIVAL-GOERS
Marketing Campaign Features Satirical Film Posters Created for the Cannes Lion Audience Alongside an In-Person Activation for Attendees
SAN FRANCISCO, June 16, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today teased its latest B2B marketing campaign which will debut at the Cannes Lions Festival. Created specifically for the creative ad community, the campaign will feature nine different posters for fictitious films with titles that will ring all-too-true for festival-goers, from The Idea Someone Else Did to Creative Déjà Vu, and an activation on the ground at the festival. “On the heels of our latest Upfront-timed trade campaign, featuring short films geared towards the advertising community, we wanted to create content specifically for Cannes attendees, highlighting the sometimes irreverent experiences we all share at the festival,” said Cynthia Clevenger, Vice President, B2B Marketing, Tubi. “Tubi is the fastest-growing free ad-supported TV streaming service in the U.S. because of our foundation in ad tech and our massive hyper-personalized library, which has something for everyone. We hear from our users all the time that they ‘feel seen,’ and we hope to exude that same sentiment to the ad community heading to France this month.” Alongside the out-of-home placements featuring additional mock film titles, including Posing With a Lion, Unattended Panel, and Business as Usual, Tubi will host an activation, located on the Parvis, where sketch artists will create custom drawings placing attendees in their own satirical Cannes posters. Those who stop by can score physical copies of the campaign film posters and giveaways from the streamer. Tubi worked with Mischief @ No Fixed Address, its agency of record and the team behind its Super Bowl spots and latest campaign The Call to Action: A Film Series for Marketers, to bring the work to life. João Viégas, ACD at Mischief, said: “With a content library more than 50,000 titles-strong, there's something for everyone on Tubi—even ad people. And, given that Tubi relies on advertisers as part of its model, it felt only natural that we turn up at advertisers' biggest festival of the year. Inspiration for the campaign was extremely easy to find, given, well, we are the target audience. It was also somewhat therapeutic. And a wakeup call that I should stop bragging about awards for work I barely worked on.” Cannes attendees can find Tubi’s Chief Marketing Officer, Nicole Parlapiano, speaking on a number of panels throughout the week, including “Making Sense of the Inputs” at the T-Mobile Cabana and “Stacking the Marketer’s Toolbox for Success” during Adweek Abroad in Cannes on Monday, as well as a panel on the Super Bowl with Mischief @ No Fixed Address and Ad Age at the Infillion Garden on Wednesday. Melanie Brown, Tubi’s Director of Advanced TV, will also be speaking on a panel, “FAST and Streaming Services: A New TV Landscape,” at the Beet.TV Villa on Wednesday. If you would like to meet up with Tubi while on the ground in Cannes, feel free to schedule a meeting. About Tubi Tubi, a leader in free ad-supported TV streaming, engages diverse audiences through a personalized experience and highly curated library of 50,000 titles, more than 200 FAST channels and a growing collection of Tubi Originals with no hidden paywalls or subscription tiers. Tubi, tubi.tv, is part of Tubi Media Group, a division of Fox Corporation, that leverages synergies between Tubi, AdRise, Blockchain Creative Labs, Credible and other platform services across FOX.# # #
The provided agreements on tubitv.com are for informational purposes only and do not constitute legal advice.