WIZARDS SHOP FOR BEARDTRIMMERS AND HORROR FANS HOUSEHUNT IN TUBI’S NEW CAMPAIGN

A new out of home campaign meant to turn advertiser heads shines a light on new consumer behavior data

NEW YORK, NY –  April 30, 2025 – Tubi (www.tubitv.com), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, today announced an all-new brand campaign “Devoted Fans Make Devoted Fans” featuring data on consumer spending broken out by Tubi fandoms. Whether its sword and sorcery fans in the market for beard trimmers or murder mystery lovers looking for the best stain remover, viewers are learning about the brands and products they want to buy through Tubi’s ad-supported platform with the world’s largest collection of premium movies and TV episode and over 300 exclusive originals.

“Tubi attracts young, diverse audiences who are not just passionate fans, they have real influence and purchasing power. These viewers aren’t just watching—they’re in-market and ready to engage with the brands that matter to them,” said Nicole Parlapiano, CMO at Tubi. “In a moment when every marketing dollar counts, Tubi continues to gain momentum through uncertain times, delivering scale and value. Our free, vast content catalog coupled with the most personalized experience in streaming, brings in an audience that’s hard to reach anywhere else. Tubi is here for the realities brands face and the results they need.”

New consumer research inspired this eye-catching out-of-home rolling out ahead of Newfronts. Research found that:

• Haunted house fans make extremely thorough homebuyers; Tubi viewers are 30 percent more likely to be shopping for their first home. (Source: MRI-Simmons Nov 24 Cord Evolution; Tubi User Compared to Nat Rep)
• Murder mystery fans are the next liquid stain remover fans; Tubi viewers are 20 percent more likely to buy cleaning products every week. (Source: YouGov Profiles 2/16/25; Tubi User Compared to Nat Rep)
• Undercover cop fans are the next van fans; Tubi viewers are 17 percent more likely to be in the market for a new van.  (Source: MRI-Simmons Nov 24 Cord Evolution; Tubi User Compared to Nat Rep)

“Devoted Fans Make Devoted Fans” will live in out of home across Manhattan, Tubi’s owned channels and have a dedicated influencer campaign targeting marketers. The campaign was created in partnership with Tubi’s creative agency of record Mischief @ No Fixed Address. 

The campaign kicks off as Tubi momentum continues to grow. In March, Tubi released findings from The Stream 2025: Audience Insights Shaping Streaming, providing a deep dive into the changing streaming behaviors of consumers and how marketers can reach these audiences amid the shifting entertainment landscape. This April, the second season of the Tubi Original series BOARDERS launched on the platform and the streamer recently announced more YA content with an upcoming sequel, SIDELINED 2: INTERCEPTED in the works and WORTH THE WAIT, a romantic comedy coming to the platform this May.

About Tubi

Tubi is a global entertainment company dedicated to providing all people access to all the world’s stories. Tubi offers the largest collection of premium on-demand content, including over 275,000 movies and TV episodes and more than 300 exclusive originals. With a passionate fanbase and over 97 million monthly active users, the company is committed to putting viewers first with free, accessible entertainment. Tubi is part of Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.

All titles below begin streaming for free on May 1 unless otherwise noted:

Originals

Competition

WWE: EVOLVE (New Episodes Every Wednesday)

A new generation of WWE prospects begin their in-ring journey with the goal of becoming the next great Superstar. New episodes on Wednesday!

Romance

WORTH THE WAIT (5/23)

The lives of multiple Asian-American strangers fatefully intertwine as they navigate budding love, confront profound loss, and encounter old flames.

Thriller

TUBI ACQUIRES ASIAN AMERICAN ENSEMBLE ROMANTIC COMEDY FILM “WORTH THE WAIT” 

Lana Condor, Andrew Koji, Ross Butler and Ali Fumiko Whitney

 Led and Executive Produced Film To Debut  

Friday, May 23 Exclusively on Tubi

SAN FRANCISCO, April 22, 2025 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service,, today announced it has acquired as a Tubi Original Film the Asian American ensemble romantic comedy “WORTH THE WAIT” starring Lana Condor (“To All the Boys I’ve Loved Before”), Andrew Koji (Black Doves), Ross Butler (13 Reasons Why), Sung Kang (“Fast & Furious”), Elodie Yung (The Cleaning Lady) and more as part of the cast. 

Multiple Award-Winning Tom Shu-Yu Lin (“Yen and Ai-Lee” and “The Garden of Evening Mists”) directs the film, which focuses on Asian-American strangers whose lives fatefully intertwine as they navigate budding love, confront profound loss and encounter old flames. Award-Winning actress Karena Lam in her U.S. and English language debut (“July Rhapsody”), Osric Chau (Supernatural), Ali Fumiko Whitney (“Find Me Falling”), Ricky He (From), Kheng Hua Tan (“Crazy Rich Asians”) and Yu-Beng Lim (“Rebel Moon”) round out the cast.

“WORTH THE WAIT is a compelling multigenerational rom-com that highlights the lives of a group of strangers as they explore relationships, joy, life-changing experiences, love, family and loss,” said Tubi SVP, Content Acquisitions & Partnerships Samuel Harowitz. “We’re very excited to bring Dan and Rachel’s personal story to Tubi and our audiences, especially as it reflects the diversity of our culture and marks our first inclusive AAPI Tubi Original film.”

“We had such a great time making the picture. I’m so excited that “WORTH THE WAIT” is going to be available to Tubi audiences who can easily come and enjoy what we’ve proudly made,” said director Tom Shu-Yu Lin.

Production companies for “WORTH THE WAIT” include King Street Pictures, Storyoscopic Films, Waymaker Pictures, Jupiter Peak Productions and Abbott Street Films, with worldwide sales by The Exchange. The film is produced by Dan Mark, Rachel Tan, Vincent Xie, George Lee, and Marcus Englefield. Executive Producers include Condor, Koji, Jim Yu, HP Jin, Fumiko Whitney, Brian O’Shea, Nat McCormick, Andrew Ooi, Steven Shapiro and Matt Drake. Screenplay is by Maggie Hartmans with a Story By Dan Mark & Rachel Tan and Roberto Girault. The deal was brokered by The Exchange which has worldwide rights on the film and Sarah Corrgian of Tubi.

“WORTH THE WAIT” will premiere on Friday, May 23 exclusively on Tubi in celebration of Asian American and Pacific Islander Heritage Month as Tubi’s first Asian American Original Film. PHOTOS: HERE

About Tubi
Tubi is a global entertainment company dedicated to providing all people access to all the world’s stories. Tubi offers the largest collection of premium on-demand content, including over 275,000 movies and TV episodes and more than 300 exclusive originals. With a passionate fanbase and over 97 million monthly active users, the company is committed to putting viewers first with free, accessible entertainment. Tubi is part of Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.

About The Exchange
Founded in 2011 by veteran sales executive Brian O’Shea, The Exchange is a leading international sales and finance company with a library of over 150 acclaimed titles. Recent highlights include I, Object directed by Andrew Niccol and starring Anna Faris and Karl Urban; Tow from director Stephanie Laing featuring Rose Byrne and Octavia Spencer; World-Breaker by Brad Anderson starring Luke Evans and Milla Jovovich; and The Cut directed by Sean Ellis and starring Orlando Bloom. Voltage Pictures is a shareholder in The Exchange, underscoring a strategic relationship between the two companies within the global entertainment marketplace.

About King Street Pictures
Founded in 2016 by Producers Dan Mark and Rachel Tan, King Street Pictures is the production company that developed and produced “Worth The Wait”.  With a mission to champion Asian American stories and representation, recent highlights include co-producing Sight starring Terry Chen and Greg Kinnear which released on 2100 screens and grossed $7.2 million in domestic box office through Angel Studios, and producing Toronto International Film Festival (TIFF) and Santa Barbara International Film Festival (SBIFF) official selection Snakehead starring Sung Kang which was released theatrically by Samuel Goldwyn Films.  King Street Pictures is currently in development on a slate of projects including with Oscar, Emmy and Golden Horse Award-Winning directors and alumni of the Cannes and Toronto film festivals.

About Storyoscopic Films
Storyoscopic Films was founded in 2014 by industry veterans George Lee and Marcus Englefield.  They have developed and produced both live action and animated films across a multitude of genres.  Highlights include Animal Crackers starring Emily Blunt, John Krasinski, Sylvester Stallone and Danny DeVito, Gnome Alone starring George Lopez and Becky G, and Misdirection starring Frank Grillo and Olga Kurylenko. They are currently in post on Tiger Mom starring Ken Jeong and Vampires of the Velvet Lounge starring Rosa Salazar, Mena Suvari and Stephen Dorff.

About Waymaker Pictures
Founded in 2022 by Vincent Xie, Waymaker Pictures strives to produce elevated and diversified media that strikes the delicate balance between artistry and entertainment. Waymaker is excited to announce its upcoming release of Worth the Wait, starring Lana Condor, Ross Butler, and Sung Kang. Projects in development include live action and animated films and TV shows with award winning creatives.

About Jupiter Peak Productions
Jupiter Peak Productions is an independent film financing and production company. Previous films include BAFTA Award winner Tommy’s Honour, The Road Dance, winner of Audience Awards at Edinburgh and Sedona Film Festivals, as well as the Jury Prize at the Manchester Film Festival, What Happens Later, starring Meg Ryan and David Duchovny, released by Bleecker Street and Focus Features, and the Netflix Original, Find Me Falling, starring Harry Connick, Jr. which was #1 in the world on Netflix for two weeks Summer 2024. Upcoming releases include Mongoose, starring Liam Neeson, Worth The Wait, with an ensemble cast led by Lana Condor, and The Threesome, starring Zoey Deutch, Jonah Hauer-King, and Ruby Cruz. The company has also invested in/produced numerous Broadway shows, including Tony Award-winners, The Lehman Trilogy and Fun Home.