TUBI ADDS OVER 200 MOVIES TO ITS EXPANSIVE LIBRARY IN CANADA

 Newly Added Films Include Franchise Blockbusters, Classic Hits and Fan Favorites from Global Studios NBCUniversal, Sony Pictures Entertainment and Warner Bros. Discovery

SAN FRANCISCO, March 14, 2024 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, today announced the company has expanded its content offering in Canada with the addition of over 200 movies to its video-on-demand library in territory. With newly executed library content deals with global studios NBCUniversal, Sony Pictures Entertainment and Warner Bros. Discovery– Tubi viewers in Canada now have access to a slate of franchise blockbusters, classic cinematic hits and fan favorite movies across key genres such as action, comedy, family and thriller.

“The growth of Tubi’s film library allows viewers to go deep into the movies they love and complements the increasingly diverse mix of premium content that we offer Canadian viewers,” said Sam Harowitz, VP of Content Acquisition and Partnerships at Tubi. “Over the past month, Tubi has announced that hotly-anticipated TV series such as BBC’s BOARDERS, ITV’s thriller DEAD HOT, and Fremantle’s BIG MOOD, will be exclusively available on the platform in Canada. We are dedicated to partnering with industry leading content providers who have the breadth and scale of movies and series that appeal to our diverse viewers.”

“Audiences have become increasingly sophisticated in their expectations around the content they consume on streaming services,” said David Salmon, Executive Vice President and Managing Director, International, at Tubi. “We are thrilled to be able to add even more blockbuster content for our users to enjoy in Canada. We know users are looking for choice, personalization, and great value, and we believe Tubi is market-leading in all three. These content deals, with our amazing studio partners, allow us to continue to delight our fast-growing Canadian user base.”

Movies currently available from NBCUniversal on Tubi include: THE GIRL ON THE TRAIN, 8 MILE, DUNE (1984) as well as the HALLOWEEN and BACK TO THE FUTURE franchises, with titles from the DESPICABLE ME, JURASSIC PARK, THE MUMMY and FAST & FURIOUS franchises coming soon. 

Movies currently available from Sony Pictures Entertainment on Tubi include: AS GOOD AS IT GETS, THE WHOLE NINE YARDS, SALT, S.W.A.T. (2003), and XXX, with titles like 21 JUMP STREET, HANCOCK, STEP BROTHERS, and FURY coming soon.

Movies currently available from Warner Bros. Discovery on Tubi include: ASSASSINS, DEMOLITION MAN, CONSTANTINE and The BLADE Film Series, with FINAL DESTINATION. AMERICAN HISTORY X, CENTRAL INTELLIGENCE and CLOUD ATLAS coming soon.

Tubi exclusively launches the BBC British coming-of-age dramedy BOARDERS in Canada on March 8th. Written by BAFTA-nominated screenwriter Daniel Lawrence Taylor, BOARDERS is produced by Studio Lambert in association with All3Media International for the BBC. Its trailer can be found here.

The comedy-thriller series DEAD HOT, created and written by Charlotte Coben (The Stranger, Stay Close, Shelter, Fool Me Once), and ed by rising stars Bilal Hasna (Extraordinary, Layla) and Vivian Oparah (Rye Lane, Then You Run, I May Destroy You), will premiere exclusively on Tubi in Canada. Dead Hot is produced by Quay Street Productions (part of ITV Studios) and executive produced by Nicola Shindler (It’s A Sin, Nolly, Happy Valley, Stay Close, Fool Me Once)

The new comedy series BIG MOOD will premiere exclusively on Tubi in Canada this April. Starring Nicola Coughlan (“Bridgerton,” “Derry Girls”) and Lydia West (“It’s A Sin,” “Inside Man”) – the six-episode series is written and created by Camilla Whitehill, directed by Rebecca Asher (“Dead to Me,” Brooklyn 99”) and produced by Fremantle’s Dancing Ledge Productions.

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About Tubi
Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. The company engages diverse audiences through a personalized experience and the world’s largest content library of over 200,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.

Tubi Unveils Insights on How Marketers Can Reach Cord-Cutters and Cord-Nevers in The Stream 2024

Tubi, the Most Watched Free TV and Movie Streaming Service in the U.S., Sees 59% Growth in Total Viewing Time; Reaches Over 8.5 Billion Streaming Hours in 2023

SAN FRANCISCO, March 12, 2024 – Tubi (www.tubitv.com), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, today released findings from The Stream 2024: Streaming Insights for Marketers. In this year’s report Tubi, who partnered with The Harris Poll to conduct research, provides a deep dive into the behaviors and preferences of today’s streamers to help inform marketing strategies. 

“Viewers love Tubi because we provide frictionless access to a massive library of content where they can experience the thrill of discovering entertainment they can’t find anywhere else,” said Cynthia Clevenger, Senior Vice President of B2B Marketing at Tubi. “Tubi’s growth reflects a broader consumer shift towards ad-supported streaming and understanding next gen audiences is critical for us to create a differentiated streaming experience. We’re proud to extend these insights to marketers, sharing how to best connect with Gen Z and Millennials.” 

Highlights from the report are below:

Key Industry Trends:

• Americans are dedicated streamers: 56% of viewers are streaming one to three hours of programming in one sitting, while 40% are streaming three or more hours at a time. Consumers estimate using about four different streaming services (3.8 average), with heavy streamers (defined as those who stream 15+ hours/week) using about five (4.7 average). To keep them streaming, viewers want a vast selection of shows and movies (69%), new or original content (61%), and different genres or categories (50%).
• Americans are careful not to overspend on streaming: Americans spend an average of $120 every month on streaming services and TV packages – more than what they spend on gas ($112). With this high price tag, over half (53%) of Gen Z and millennials believe they’re overspending on streaming, with 71% canceling due to tiered memberships that force them to pay more to access certain content.
• Viewers aren’t opposed to ads – and free streaming is in favor: 58% of viewers would rather watch ads while streaming and get an extra coffee every month than pay full price for an ad-free service – with 62% preferring free, ad-supported streaming over paid. Additionally, 58% of viewers would rather have a free account to themselves than a paid subscription they have to share.
• Viewers expect the ad experience to be seamless and contextually relevant: The most preferred ad format among viewers is the standard ad break, similar to those on traditional TV, strategically placed at convenient plot point breaks in an episode or film (35%). Additionally, two-thirds (67%) of all viewers would rather watch an ad that’s related to the content they’re streaming. 
• Gen Z and millennials want original, diverse content from independent creators: Three-quarters (74%) of Gen Z and millennials prefer originals to remakes and three quarters (74%) are interested in seeing diversity and representation when they stream TV and movies. Additionally, 71% agree they’d like to see more TV shows and movies on streaming that are independent or from smaller creators. 
• Viewers are tuning into nostalgic content – especially younger audiences: Nearly all (96%) of Americans are interested in nostalgia watching, streaming shows that are 10+ years old. Classic hits also continue to find new audiences among younger viewers who may be discovering them for the first time – 67% of Gen Z and millennials turn to content that’s 10+ years old because “the style and quality is good.” 
• Gen Z is rewriting the playbook for sports streaming: Two-thirds (68%) are keen on watching live sports or sports programming, such as NFL weekly game previews (45%) or the NBA G League (31%), and 42% dedicate three or more hours each week to live sports streaming, eclipsing those watching on traditional cable and satellite TV (24%). 
• Viewers turn to streaming for connection and self care: 71% of viewers stream content with members of their household as a form of quality time. However, many viewers also view streaming as self-care, with 68% streaming TV or movies as an opportunity to carve out alone time. Sixty-eight percent also agree: “when I’m really invested in a show, I’d rather stay home and binge it than go out to see friends.”

Tubi, which saw 78 million monthly active users and 59% growth year-over-year in total viewing time, surpassing 8.5 billion streaming hours in 2023, continues to see momentum with incremental young, diverse audiences who are not typically watching traditional TV. Sixty-three percent of Tubi streamers are cord-cutters and cord-nevers, and 30% are unreachable on other major ad-supported streamers, according to MRI-Simmons’ November 2023 Cord Evolution Study. Also according to MRI, Tubi has seen 60% growth in the 18-34 demographic, 58%+ growth in Multicultural demos including Latine (67%), African American (58%) and LGBT (85%) audiences and 64% growth in female audiences, year over year.

For more information and to download The Stream 2024: Streaming Insights for Marketers, please visit here.

About the Data: The survey referenced was conducted within the United States by The Harris Poll on behalf of Tubi from December 22, 2023, to January 5, 2024, among 2,503 adults aged 18+ that stream video at least 1 hour a week.

About Tubi

Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. The company engages diverse audiences through a personalized experience and the world’s largest content library of over 200,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.

For media inquiries, please contact:

Dana Balch

dbalch@tubi.tv 

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