The Ankler
Tubi’s Gen Z Grab in the U.K. Heats Up
February 19, 2026
Archives: Press
Press
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TUBI UK LEADS EUROPE’S FREE AD-SUPPORTED STREAMING PLATFORMS WITH FASTEST CATALOGUE GROWTH
Ampere Analysis Reveals Tubi’s UK Saw Fastest Catalogue Growth with Nearly 75,000 Movies and TV Episodes Now Available to Stream
Tubi’s Expanded Catalogue Bolstered by Premium Content Partnerships,
New Originals and CTV Distribution
LONDON, 5 FEBRUARY 2026 — Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, today announced Tubi UK leads Europe’s free ad-supported streaming platforms with fastest catalogue growth, per new findings from Ampere Analysis. The milestone comes 18 months after the platform’s UK launch and marks significant momentum for Tubi’s global expansion.
Ampere’s most recent data shows in 2025, free ad-supported video on-demand platforms (AVOD) led global catalogue growth, outpacing subscription video-on-demand (SVOD) services, with Tubi’s UK offering emerging as a key growth driver.
“We are thrilled by the accelerated growth we’ve seen in our first 18 months in the UK,” said Ross Appleton, Head of Tubi UK. “Tubi’s free and premium library is reaching incremental, younger audiences and proving there is strong demand for an ad-supported model in this highly competitive market.”
Since launching in 2024, Tubi UK has tripled its content offering to nearly 75,000 movies and TV episodes, delivering the largest collection of free movies and TV episodes in the UK (Ampere). Tubi’s scale of content to create deeper discovery opportunities is resonating with hard-to-reach audiences: over half of Tubi’s UK viewers are Gen Z or Millennials (51%), according to a 2025 YouGov survey.
Tubi’s library combines premium Hollywood blockbusters and fan-favourite series from studio partners such as AMC Networks, Lionsgate, NBCUniversal, New Regency and Sony Pictures Entertainment, with a uniquely curated offering of deep-cut films and cult TV hits, making it a destination for both fans and cinephiles alike. From hit franchises to under-the-radar gems across genres like thriller, comedy, horror, romance and sci-fi, Tubi offers unmatched choice at no cost to the viewer.
Tubi’s slate of Originals launching in the UK continues to attract new audiences. In November, Sidelined 2: Intercepted, the sequel to Sidelined: The QB and Me, debuted at #1 on Tubi in the UK, where it brought in over 50% new viewers to the platform, and drew in a median viewer age of 23. Audiences can also now stream How to Lose a Popularity Contest with the upcoming movie Kissing is the Easy Part to premiere in time for Valentine’s Day on 13 February.
Tubi recently deepened its household reach across the UK through new distribution and advertising partnerships. A recent integration with Virgin Media TV expanded Tubi’s availability to 21 devices and millions more homes. Additionally, a strategic collaboration with Titan OS grants Titan exclusive access to Tubi’s premium connected TV (CTV) ad inventory in the UK, bringing Tubi to Titan OS-powered smart TVs including Philips and JVC models. Today, more than 4 out of 5 Tubi UK viewers watch via connected TV screens.
This autumn, the platform also introduced a new slate of over 30 FAST (free ad-supported streaming TV) Channels in the UK, featuring programming from Banijay, A+E Global Media and Lionsgate, providing the option of a lean-back experience. These linear channels complement video-on-demand which remains the primary means of engagement for viewers on Tubi. With over 100 million monthly active users globally and more than 1 billion hours of content each month, 95% of viewing on Tubi is video-on-demand.
Tubi launched in the UK July 2024 and today’s announcement builds upon Tubi’s continued momentum as a platform where premium content, culture, and innovation converge.
About Tubi
Boldly built for fandom, Tubi is a free on demand streaming service that entertains over 100 million monthly active users. Tubi offers the world’s largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.
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Tubi And Nielsen Expand Strategic Streaming Measurement And Intelligence Partnership, Revealing Addressable Reach For Advertisers For First Time
Tubi Unlocks Access to Nielsen’s Streaming Ratings Confirming Its
Rank as the #1 Fully Free, Fully Ad-Supported Streaming Service, the #2 Free AVOD Platform in A18+ Reach and the #4 Streamer in 18+ Ad-Supported Reach
Tubi Outperforms All Broadcast and Cable in Ad-Supported Minutes Watched in A18-49
San Francisco, February 5, 2026 – Tubi (www.tubitv.com), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, and Nielsen, a global leader in audience measurement, data, and marketing intelligence, today announced expanded strategic measurement as part of a new, multiyear partnership. Tubi now has access to Nielsen’s Audience Measurement and Streaming Platform Ratings, a comprehensive view of how audiences engage with both subscription and ad-supported streaming services. Additionally, Tubi can access Nielsen’s National TV research and Ad Intel. This complements the longstanding integration Tubi and Nielsen have had with Nielsen’s Digital Ad Ratings and Nielsen ONE Ads. Combined, Nielsen’s services help Tubi and advertisers make more informed decisions across each piece of media planning, workflows and execution.
KEY INSIGHTS FOR ADVERTISERS INCLUDE:
- Tubi ranks as the #1 Fully Free, Fully Ad-Supported Streaming Service, the #2 Free AVOD Platform in A18+ reach and the #4 Streamer in A18+ ad-supported reach.
- In Q4 2025, ad-supported streaming accounted for 45.6% of all ad-supported TV viewing, with 6.2% of total ad-supported streaming attributed to Tubi (Nielsen’s Ad-Supported Gauge).
- Tubi is a top 5 ad-supported streamer in reach among Gen Z and #3 in A18-49 Multicultural time spent according to Nielsen.
- Tubi outperforms all broadcast and cable in ad-supported minutes watched in A18-49.
- In the 5 years between Nov 2020 and Nov 2025, Tubi’s Person’s 18-49 and Person’s 25-54 audiences have grown tenfold (P18-49 +973%, P25-54 +885%).
“In the battle for attention, Nielsen’s 3P data shows Tubi is taking share and redefining streaming for audiences and advertisers with viewership that represents the scale, influence and purchasing power of the next generation,” said Jeff Lucas, Chief Revenue Officer of Tubi. “We are growing engagement faster today than the last 7 quarters and have built a platform that is busting myths that free isn’t premium. Tubi is delivering passionate fandoms for advertisers while giving our audience a deeply personalized, culturally resonant, totally free streaming experience they can’t find anywhere else.”
“We are thrilled to expand our partnership with Tubi, as we are both paving the way for the continued growth of ad-supported streaming,” said Garrett Jamison, Nielsen SVP of National Partnerships. “Tubi excels at bringing audiences to their platform and we have the unique ability to measure those audiences and provide compelling intel for advertisers.”
As streaming approaches half of all ad-supported TV viewing, engagement is increasingly concentrating in environments where audiences actively choose what to watch. Within this shift, Tubi commands a disproportionate share of viewing, leading major streaming platforms in total minutes watched. This leadership is driven by Tubi’s free AVOD model, where 95% of viewing is intentional, on-demand consumption, unlike linear FAST channels, which skew older and rely on scheduled feeds with longer ad breaks. Tubi’s on-demand experience delivers higher attention, deeper engagement, and younger, cord-never audiences who lean in by choice, creating a premium environment for advertisers at scale.
Nielsen is the leader in streaming TV measurement and marketing intelligence. In the typical month, Nielsen measures more than 1 trillion minutes of viewing across all streaming apps. Its weekly and monthly streaming rankers – the Nielsen Streaming Top 10, The Gauge and The Media Distributor Gauge – are sources of truth for the TV industry.
Advertisers and Ad Tech Partners can expect to learn more Tuesday, March 24 from 2:00 – 4:00 p.m. during Tubi’s 2026 IAB NewFront presentation, ‘Tubitopia: An Advertiser’s Paradise,’ at Pier 59 Studios, Chelsea Piers where Tubi will showcase unique streaming audience insights, the latest in ad tech innovation and industry-leading partnerships that help brands achieve optimal ROI.
About Tubi
Boldly built for fandom, Tubi is a free on demand streaming service that entertains over 100 million monthly active users. Tubi offers the world’s largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.
About Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
Contacts
Seana Sullivan, Tubi Communications
Jake Urbanski, Nielsen Communications
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Originals
TUBI ORIGINALS
KISSING IS THE EASY PART
Premiering February 13, 2026
Sean’s desperate for MIT. Flora’s ditching the SAT. A secret deal with her tenured parents sparks a romance that challenges everything they believe in.
Thriller
THE BACHELORETTE (2/6):
A bachelorette getaway turns deadly when persistent tensions ignite chilling threats.
UNREQUITED (2/20):
A hotel maid with a shadowed past falls for her handsome but taken coworker, unwittingly stepping into a dangerous game of desire and betrayal.
All titles below begin streaming for free on February 1 unless otherwise noted:
Series Spotlight
“Bordertown”
Gang Related
“Grand Hotel”
“Marvel’s Runaways”
“Step Up: Highwater”
Action
“The Beekeeper”
“Charlie’s Angels”
“Charlie’s Angels: Full Throttle”
“The Commuter”
“Die Hard”
“Guy Ritchie’s The Covenant”
“The Italian Job (2003)”
“Jurassic World”
“Jurassic World: Fallen Kingdom”
“Live Free or Die Hard”
“Midway”
“Raw Deal”
“Shaft”
“Taken (2008)”
“Taken 2”
“Taken 3”
“White House Down”
Art House
“The Art of Self-Defense”
”American Honey”
“A Ghost Story”
“Bones And All”
“Hot Summer Nights”
“Laggies”
“Locke”
“Menashe”
“Oldboy” – 2/9
“Red Rocket”
The Souvenir: Part II”
“Spring Breakers”
“Stars At Noon”
“Under The Silver Lake”
“Waves”
“You Hurt My Feelings”
Black Cinema
“B.A.P.S.”
“Beverly Hills Cop”
“Beverly Hills Cop II”
“Blue Streak”
“Menace II Society”
“Miles Ahead”
“Native Son”
“The Player’s Club”
“Pootie Tang”
“Proud Mary”
“Soul Power”
“The Inspection”
Comedy
“A Knight’s Tale”
“A Very Brady Sequel”
“Be Cool”
“Bill & Ted Face the Music”
“Brigsby Bear”
“Chef” – 1/2
“Dicks: The Musical”
“Extract”
“Get Shorty”
“Ishtar”
“Pain & Gain
“Playing for Keeps”
“Shampoo”
“Spaceballs”
“Step Brothers”
“The Brady Bunch Movie”
“The Cable Guy”
“The People We Hate at the Wedding”
“The Whole Nine Yards”
“Three Amigos!”
“Zoolander”
Crime/True Crime
“Believe Me: The Abduction of Lisa McVey”
“Danger in the Dorm”
“Gone Mom: The Disappearance of Jennifer Dulos”
“His Secret Marriage”
“Mistress Hunter”
“Mommy Is a Murderer”
“My Doctor’s Secret Life”
“My Nanny Stole My Life”
“Swindler Seduction”
“Terror in the Woods”
“The Bad Guardian”
“The Beach House Murders”
“The Ice Rink Murders”
“The Killer Inside: The Ruth Finley Story”
“The Lost Wife of Robert Durst”
“The Lover in the Attic: A True Story”
“The Wrong Boy Next Door”
“The Wrong Life Coach”
Drama
“American History X”
“Before Midnight”
“Being The Ricardos”
“Cadillac Records”
“Call Me by Your Name”
“Country Strong”
“Detroit”
“Dreamgirls”
“Flight”
“Invincible”
“Joe”
“Kiss the Girls”
“Lean on Me”
“The Lincoln Lawyer”
“Medieval”
“Mississippi Grind”
“One Night In Miami”
“Radio”
“Roman J. Israel, Esq.”
“Safe Haven”
“Saturday Night Fever”
“Save the Last Dance”
“Selma”
“Thelma & Louise”
“Togo”
Horror
“Anaconda”
“Climax”
“Dark Harvest (2023)”
“Escape Room (2019)”
“The Fly”
“Green Room”
“The Hills Have Eyes (2006)”
“In Fabric”
“Insidious: The Last Key”
“Secret Window”
“Slayers”
“Tusk”
“When A Stranger Calls”
Kids & Family
“Akeelah and the Bee”
“The Angry Birds Movie 2”
“Dr. Seuss’ Horton Hears a Who! (2008)”
“Meet Dave”
“Open Season (2006)”
“Open Season 2”
“Rio”
“Secondhand Lions”
“Spy Kids”
“Spy Kids 2: The Island of Lost Dreams”
“Spy Kids 3-D: Game Over”
Romance
“The Best of Me”
“The Best of Me (Spanish)”
“Can’t Buy Me Love (1987)”
“Dirty Dancing”
“Dirty Dancing 2: Havana Nights”
“Forever Young”
“Grand Hotel”
“The Holiday (2006)”
“Hope Floats”
“How Do You Know”
“How to Lose a Guy in 10 Days”
“The Last Song”
“I Love You, Beth Cooper”
“The Lucky One”
“Midnight In Paris”
“The Proposal (2009)”
“Something’s Gotta Give (2003)”
“The Sun Is Also A Star”
“The Sweetest Thing”
“West Side Story (2021)”
“While You Were Sleeping”
“Win a Date with Tad Hamilton!”
Sci-Fi & Fantasy
“The 5th Wave”
“A.I. Artificial Intelligence”
“The Abyss”
“After Yang”
“Equals”
“Hercules (2014)”
“The Legend Of Hercules”
“The Mortal Instruments”
“Real Steel”
“Save Yourselves!”
Thriller
“All Souls”
“Cut Bank”
“Eyes Wide Shut”
“The Girl with the Dragon Tattoo (2011)”
“I Am Wrath”
“Infinite Storm”
“Killer Joe”
“Obsessed”
“Takers (2010)”
“True Romance”
“Unrequited”
“You Better Watch Out”
Western
“A Fistful of Dollars”
“All The Pretty Horses”
“American Outlaws”
“Apache Junction”
“For a Few Dollars More”
“The Good, the Bad and the Ugly”
“The Missing (2003)”
“Treasure Of The Sierra Madre”
“Woman Walks Ahead”
JOIN THE CONVERSATION:
Twitter: @Tubi
Instagram: @Tubi
Facebook: @TubiTV
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