TUBI APPOINTS DAVID SALMON TO LEAD INTERNATIONAL EXPANSION FOR THE #1 AVOD PLAYER IN THE U.S.
Salmon Joins as Tubi is the #1 Pure-Play AVOD Player in Canada and the Most Watched Free TV and Movie Streaming Service in the U.S.
SAN FRANCISCO, November 30, 2023 – Tubi (www.tubitv.com), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced that David Salmon has been appointed Executive Vice President and Managing Director, International. Salmon is based in the U.K. and will report to Anjali Sud, CEO of Tubi.
“Tubi has now led the U.S. market as the #1 AVOD player for 6 months, and we believe our unique product and content strategy is ready for the global stage,” said Anjali Sud, CEO of Tubi. “As other services raise subscription fees for consumers, we believe that audiences around the world will look for more choice, more personalization and less friction in how they are entertained. David brings an incredibly rare combination of entrepreneurial, technical and streaming expertise in global markets, and I’m thrilled to expand our footprint with his leadership.”
Prior to joining Tubi, Salmon spent more than a decade at sports, media and entertainment group Endeavor, focused on founding and scaling digital businesses. He was most recently founder and CTO of Endeavor Streaming, Endeavor’s video technology group, where he drove the business from inception to market leader.
“Tubi has an industry-leading position in the U.S. and we’re looking to replicate that success across international markets,” said David Salmon, Executive Vice President and Managing Director, International, at Tubi. “We already have a fast-growing footprint in Canada, Australia and Central America, and I’m excited to join Anjali and the team during this time of growth to advance those efforts while expanding into new markets like the U.K and further into Latin America.”
Tubi has surpassed 70 million monthly active users and is currently available in the U.S., Canada, Mexico, Costa Rica, Guatemala, El Salvador, Ecuador, Panama, Australia and New Zealand. Tubi recently expanded its offering in Canada, where it is currently the #1 pure-play AVOD streaming service, launching over 40 FAST channels to complement its vast video-on-demand catalog that exceeds 150,000 movies and TV episodes.
Tubi is in a unique position to capitalize on advertising growth internationally, combining an industry-leading technology platform and content discovery algorithm with the world’s largest content library. Viewers enjoy free content with a low ad-load and clutter-free experience, while advertisers can access the latest advancements in tools for planning, buying and measuring performance across platforms and streaming investments.
For more information about Tubi go to TubiTV.com.
Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 200,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.
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