Tubi’s Destination for Digital-Native Creators Comes to Fire TV’s Audience, with New Programmatic Reach Through Amazon DSP
CANNES, FRANCE, June 25, 2026 – Tubi (www.tubitv.com), Fox Corporation’s (NASDAQ: FOXA, FOX) free streaming service, and Amazon (NASDAQ: AMZN) today announced an expansion of their partnership to bring Tubi’s Creatorverse to Fire TV, giving viewers easier access to content from popular and emerging creators and offering advertisers a direct line to one of streaming’s most engaged audiences.
Beginning this month, Fire TV viewers will have a front-row seat to Tubi’s Creatorverse, with more original series and films from digital-native creators surfaced to users across the U.S. From their Fire TV and tablet devices, viewers can easily browse and explore exclusive Creatorverse titles, spanning genres from horror and animation to food and beauty, and jump directly into playback on Tubi.
Creators have built some of the internet’s most passionate fandoms, and brands will be able to reach them through Amazon DSP. Amazon DSP customers will receive priority access to Tubi’s Creatorverse advertising inventory, giving brands a streamlined way to plan and activate campaigns designed to reach audiences across Tubi’s growing library of creator-driven content.
“Tubi is building a bridge to Hollywood for creators, a destination where their content lives alongside Hollywood’s biggest hits,” said Rachel Berk, SVP of Distribution Platform Partnerships at Fox/Tubi. “We built the Creatorverse on the belief that the next wave of entertainment talent is already here, and this partnership with Amazon puts our creators in front of Fire TV’s audience and on the radar of every advertiser looking for what’s next in streaming.”
“At Fire TV, our focus is helping our customers discover the content they love quickly and easily,” said Charlotte Maines, Vice President of Devices Content & Advertising at Amazon. “Making creator-led content easier to discover enhances the customer experience while creating new opportunities for advertisers to connect with highly engaged audiences.”
Tubi’s Creatorverse is built on what viewers want: authentic storytelling by creators that speaks directly to them. Since launching the Creatorverse one year ago, Tubi has added over 20,000 episodes from more than 300 creators, as part of the platform’s broader mission to expand access to Hollywood for emerging talent by backing their creative visions and connecting them to an audience of over 100 million monthly active users. Tubi has launched exclusive series with popular creators, including Joey Graceffa, Celina Myers, Keith Lee, KevOnStage, Bob the Drag Queen, and Kinigra Deon. Because creator-driven storytelling spans every format, Tubi has expanded the Creatorverse to include top video podcasts, such as Crime Junkie, The Deck, Conan O’Brien Needs a Friend, and Rotten Mango, with What Now? with Trevor Noah and The School of Greatness set to debut on the platform later this year. This expanded partnership with Amazon represents the latest step in Tubi’s ongoing efforts to champion bold stories and make entertainment discovery effortless.
About Tubi
Boldly built for fandom, Tubi is a free on-demand streaming service that entertains over 100 million monthly active users. Tubi offers the world’s largest collection of Hollywood movies and TV shows, thousands of creator-led stories, and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.
