Tubi Delivers Most-Streamed Super Bowl In History with FOX Sports Takeover

TUBI UNVEILS INSIGHTS ON HOW MARKETERS CAN NAVIGATE THE SHIFTING ENTERTAINMENT LANDSCAPE IN THE STREAM 2025

New Data from Tubi and The Harris Poll Finds Streaming Beats Social as the Best Form of Escapism, Nostalgic Content is Making a Comeback, and Viewers Don’t Want Ads on Paid Subscription Services

• Viewers are willing to accept ads, but not if they’re paying for it: 79% of consumers feel that if they’re paying for a streaming service, they expect no ads at all, while 81% say that watching ads is a fair trade-off for access to free content on streaming. 
• Viewers are turning to streaming as a form of escapism: 80% of viewers say they’d rather spend their time watching a TV show / movie than scrolling on social media. In fact, consumers are most likely to reach for streaming when they need a mental break (59%), followed by listening to music (50%) or scrolling social media (38%). 
• Americans are quick to ditch their streaming services over price hikes: Viewers are spending $129 combined in a month on streaming services and paid TV subscriptions (a 7.5% increase YoY) and over half of respondents (56%) monitor streaming services carefully so as to not overspend. Gen Z viewers are particularly cost-conscious: 76% say they have or would end their streaming subscription over increased price. 
• Viewers increasingly favor indies over remakes: 70% of streamers want to see more TV shows / movies on streaming that are independent or from smaller creators (a 4% increase year-over-year), with 73% of Gen Z saying they prefer to watch original content over franchises / remakes. 72% of Gen Z streamers also wish they had more of a say in the type of content that gets made for streaming services.
• Young workers are streaming on the clock (and lying about it): Half of Gen Z admitted to streaming while working from home - and nearly 48% admit to lying to their bosses about it. 
• Singles won’t share their streaming passwords until they DTR (define the relationship): 70% of singles won’t share their streaming login with a romantic partner until the relationship becomes serious and 44% of Gen Z have admitted to using an ex’s streaming login even after they broke up. Taste matters too: 35% of Gen Z and Millennials have ended relationships over incompatible viewing habits.
• Out with the new, in with the old: Viewers are in their new-stalgia era: 66% say they are enjoying discovering content that was originally released 10+ years ago, while 87% of Gen Z agree that streaming services should show them older content they’ve never seen before in addition to new shows / movies. 
• Ads can spark action among Gen Z, but only if they’re relevant: 81% of Gen Z agree that they’d consider taking action after seeing interesting ads while streaming, yet 73% feel that the ads they’re currently seeing on streaming seem misaligned with their personal preferences. 
• Americans are avid streamers: 57% of viewers stream TV and movies for 1-3 hours in one sitting, and 38% say they stream for 3 hours or more. On average, viewers are juggling nearly 7 streaming services, with a mix of paid streaming services (3.9 on average) and free services (2.6 on average).

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All titles below begin streaming for free on April 1 unless otherwise noted:

Originals

Action

PLAY DIRTY (4/4):

With Internal affairs on his back, a corrupt cop moonlighting for a crime boss must take out a rival if he wants to live long enough to leave town.

Competition

WWE: EVOLVE (New Episodes Every Wednesday)

A new generation of WWE prospects begin their in-ring journey with the goal of becoming the next great Superstar. New episodes on Wednesday!

Talk Show

WE GOT TIME TODAY (New Episodes Every Tuesday)

Deion Sanders and Rocsi Diaz discuss the latest in news, culture, entertainment, and sports as well as conduct interviews with celebrity guests. Season finale on April 8th!

Thriller

CHECKMATE (4/11)

A detective teams up with her estranged father, a chess master, to stop a serial killer who uses the game to select his victims.