Find Your Next Obsession with Tubi’s New GPT-4 Powered Content Discovery Feature

Tubi’s New Beta Feature, Rabbit AI, Offers Viewers a New Way to Discover Content

SAN FRANCISCO, CA, September 26, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, has announced Rabbit AI, a first-of-its-kind mobile feature powered by ChatGPT-4 that offers viewers a new way to navigate the platform and discover movies and TV shows. With the world’s largest content library, Tubi offers viewers the opportunity to go deep on their obsessions and Rabbit AI will help people get more of the content they want.

 

Rabbit AI allows viewers to go beyond simple keyword searches and ask questions the same way you’d ask a friend. To resolve a debate over what to watch, input “shark movies that are funny” into Rabbit AI and receive a list of relevant titles. Or if you’ve recently stumbled upon an obsession with Anime, a question may look like “find me Anime that features shonen friendships.” Viewers can save the results onto My List, allowing them to easily find their newly discovered content across all their devices. Search history will be saved within the feature so viewers can return to past results easily.

“One in five streamers binge watch because it’s convenient or easier than searching for another show as time spent looking is usually a mix of scrolling, maybe bickering over whether to watch a comedy or a horror movie,” said Blake Bassett, Senior Director of Product at Tubi. “At Tubi we’re uniquely situated to find content for viewers that’s specific to the moment they’re in because of our large library and our personalization and machine learning algorithms. With Rabbit AI we’re making the content discovery experience fun again.”

This new feature builds upon Tubi’s current suite of content discovery tools that create a seamless experience for those who watch a wide variety of genres and subgenres. Tubi’s platform learns what you like through a series of viewer-driven signals, including saving content to My List, liking or disliking titles or watching TV shows or movies. Tubi uses those signals to craft a home screen that is uniquely yours, adapting to your preferences and recommending a selection of content inspired by your interests. Over time, containers available on the home screen will populate with more personalized recommendations, like having Hitchcock movies added to your Thriller container after an evening of watching classic films.

The power of ChatGPT-4 and Tubi’s deep library of over 200,000 movies and TV episodes leads to results that unearth unique titles from the catalog, providing hyper-personalized recommendations based on the contextual meaning of the terms. When content surfaced by Rabbit AI is saved onto My List or watched, Tubi’s home screen will surface similar content onto viewers’ home screens.

Rabbit AI will begin rolling out as a beta test to Tubi’s iOS mobile app for viewers across the U.S. starting today, becoming widely available in the coming weeks. The Rabbit AI plugin for ChatGPT will be available soon on OpenAI for subscribers.

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About Tubi

Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 200,000 movies and TV episodes featuring a growing collection of Tubi Originals, as well as nearly 250 FAST channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.

 

MEDIA CONTACTS

tubi@praytellagency.com 

dbalch@tubi.tv

TUBI DEBUTS ALL-NEW FALL BRAND CAMPAIGN AS THE THINGS YOU LOVE ON TUBI ‘JUST KEEP GOING’

SAN FRANCISCO; September 14, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced the debut of an all-new brand campaign, Just Keep Going, which includes four short commercials, out-of-home in New York City and spots geared towards die-hard football fans. The campaign, co-created by Tubi’s creative agency of record Mischief @ No Fixed Address, highlights that the things you love on Tubi…just keep going, no matter how strange or specific, from romcoms featuring heartthrob lifeguards and musicals with prolonged dance scenes, to crime dramas with conspicuous boats and sitcoms where the quirky neighbor gets the laugh.

“There is no shortage of content available these days and many people are overwhelmed with choice but what’s unique about Tubi is you can continue to watch the obscure things you love without ever getting that empty feeling like you’ve reached the end of your favorite series,” said Nicole Parlapiano, Chief Marketing Officer, Tubi. “This campaign is an homage to and celebration of our passionate viewers and their individual tastes, and with it, we are aiming to meet them where they are in a contextually relevant way whether it be watching their favorite football team on Sunday or riding the subway in New York City.”

Each film in the campaign spotlights different genres on Tubi with an element that seemingly never ends and culminates with Tubi’s call to action for viewers to “find their rabbit hole.” The out-of-home placements across New York City illustrate genres on Tubi, from British murder mysteries to cult classics, with a visual style that also just keeps going. The campaign will live on social media through Tubi’s mischievous and unexpected real-time and reactive social approach via GIFs, clips and more, as well as through a user generated content (UGC) platform with popular creators tailoring their personal brands to showcase how Tubi’s library just keeps going and going, and what that means to them. 

Carl Peterson, creative director at Mischief, said, “In our first big consumer campaign post Super Bowl, we wanted to show that Tubi doesn’t just scratch the surface of different genres and subgenres, but that you can actually go really deep on them. Like, if you’re really into crime dramas about narcos, Tubi has days worth instead of just a few hours worth. This led us to the idea that on Tubi, the things you love just keep going and going and going. And going. We’re really excited we’re able to extend the award-winning Rabbit Holes campaign in a way that continues to speak to both a product and human truth in an unignorable and fun way.”

Tubi has also created a series of over a dozen ads targeted towards football fans for the 2023 season which will run nationally and in local markets. Building off of its ‘Interface Interruption’ Super Bowl promo, these ads open on announcers discussing several teams including the “Cowboys,” “Bears,” and “Jets,” only to reveal clips of cowboys in a western film, bears in a nature documentary, fighter pilots in an action movie and more. 

Tubi is the No. 1 AVOD player in the U.S. reaching 1.4% of total TV viewing time according to Nielsen with viewers watching as much as a top 5 cable network. Viewers enjoy free content with a low ad load and clutter-free experience, while advertisers can access the latest advancements in tools for planning, buying and measuring performance across platforms and streaming investments.

About Tubi

Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 200,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.

About Mischief @ No Fixed Address

Mischief creates work that makes a stir, because it believes the riskiest thing a brand can do is be ignorable. The creative shop has been Tubi’s agency of record since October 2022.

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Tubi Surpasses 74 Million Monthly Active Users

Hits 1.4% of Total TV Viewing Time as The Most Watched Free Ad-Supported TV Streaming Service in the U.S.

World’s Largest Content Library Now Exceeds 200,000 Movies and TV Episodes and Nearly 200 Tubi Originals

SAN FRANCISCO, September 6, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced the company surpassed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the calendar year. Tubi reaches 1.4% of total TV viewing time according to Nielsen’s July 2023 The Gauge report, further cementing its leadership as the No. 1 AVOD player and most watched free ad-supported TV streaming service in the U.S.

“Tubi is now watched as much as a top 5 cable network, as audiences continue to embrace our digital-first, 100% free streaming experience,” said Anjali Sud, newly appointed CEO of Tubi. “The platform continues to scale with 47% growth in ad revenue and 65% growth in total viewing time Q4 over Q4, and we are executing an ambitious strategy to define the next generation of entertainment through our diverse content, passionate audience and innovative tech platform.”

Tubi offers viewers the world’s largest content library, which now exceeds 200,000 movies and TV episodes and nearly 250 FAST Channels. Tubi has committed to a content strategy that showcases diverse voices and stories for young and multicultural audiences; since the launch of Tubi Originals in June 2021, Tubi has produced or acquired and aired nearly 200 titles which have been watched by nearly 54 million viewers.

For advertisers, Tubi is gaining momentum, according to the 2023 MRI-Simmons’ Cord Evolution Study, for its ability to deliver high value, net-new audiences with 33% of Tubi streamers unreachable on other top AVOD services. Also according to MRI, Tubi saw the fastest growth amongst young and diverse populations, including over 50% growth in the 18-34 demographic and among African American, Asian, Hispanic and Multicultural audiences, all while exceeding 30% growth across all major levels of household income. 

Finally, Tubi delivers an industry-leading tech platform and rich content algorithm that provides a frictionless and personalized experience for viewers to engage in a wide variety of genres that fit their interests. Viewers enjoy free content with a low ad load and clutter-free experience, while advertisers can access the latest advancements in tools for planning, buying and measuring performance across platforms and streaming investments.

For more information about Tubi go to Tubi.tv.

About Tubi

Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 200,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.

 

For media inquiries, please contact:

Seana Sullivan

ssullivan@tubi.tv 

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All titles below begin streaming for free on September 1 unless otherwise noted:

Originals

Action

THE VIGILANTE (9/8):

When a Marine returns home from deployment overseas, she goes to war against human traffickers who have kidnapped her 13-year-old sister.

SAFEHOUSE (9/28):

After Carla’s brother is murdered, she goes on the run and becomes trapped in a cat-and-mouse game with the CIA, the government, and the cartel.

Comedy

THE FREAK BROTHERS SEASON 2 (PART II) (9/24):

THE FREAK BROTHERS chronicles the escapades of a trio of stoner anti-establishment characters and their smartass cat who wake up from a 50-year nap after smoking a magical strain of weed in 1969, and must adjust to life with a new family in present-day San Francisco. In the second season, the Freaks and Kitty’s Mary Jane-fueled misadventures will take them from their high school reunion to matching wits with Mark Zuckerberg, settling old scores with Mitch McConnell, and battling Seth Rogen in a Pot Brownie Bake-Off contest.

Documentary

QUEEN OF CRYPTO (9/6):

She promised a new future with her revolutionary new crypto currency. But her $4 billion empire was all a fraud, milking investors, and sending her on the run as a global fugitive.

TMZ NO BS: HOLLYWOOD’S MESSIEST DIVORCES (9/13):

Not every Hollywood wedding is a storybook romance. TMZ examines the celebrity divorces that shocked the world.

TMZ NO BS: RICH, FAMOUS & TERRIFIED STARS (10/25):

TMZ examines some of the most downright terrifying experiences celebs have faced that prove being a celebrity isn’t all glitz & glamor.

Action

“12 Rounds”

“Cold Pursuit”

“Commando (1985)”

“Contraband”

“Fast & Furious Presents: Hobbs & Shaw”

“Godzilla Vs. Kong”

“Hitman: Agent 47”

“Midnight In Switchgrass”

“Pompeii (2014)”

“Skyscraper”

“The Expendables 2”

“The Expendables 3’”

“The Expendables”

“The Marine”

“The Rundown”

“Unleashed”

“Walking Tall (2004)”

Art House

“Bad Education”

“Biutiful”

“Broken Embraces”

“Full Metal Jacket”

“Incendies”

“La Bamba”

“The Graduate”

Black Cinema

“Big Mommas: Like Father, Like Son”

“Booty Call”

“How Stella Got Her Groove Back”

“In The Mix”

“Jackie Brown” (9/30)

“Johnson Family Vacation”

“Juwanna Mann”

“Meet The Blacks”

“Notorious (2009)”

“The Nutty Professor”

“Nutty Professor Ii: The Klumps”

“Roll Bounce”

“Stomp The Yard”

“Stomp The Yard: Homecoming”

“The Color Purple”

“The House Next Door: Meet The Blacks 2”

“To Sleep With Anger”

“You Got Served”

Comedy

“21 Jump Street (2012)”

“A Knight’s Tale”

“Ace Ventura: Pet Detective”

“Ace Ventura: When Nature Calls”

“American Graffiti”

“Bringing Down The House”

“Get Hard” – 9/9

“Girls Trip”

“Half Baked”

“Hall Pass”

“Hooking Up” -9/4

“Joe Dirt (2001)”

“Just Friends”

“Magic Mike”

“Magic Mike XXL”

“More American Graffiti”

“Mrs. Doubtfire”

“The Internship”

“The Watch (2012)”

“The Waterboy”

“You, Me And Dupree”

Documentary

“Best Of Enemies: Buckley Vs. Vidal”

“Conan O’Brien: Can’t Stop”

“Enron: The Smartest Guys In The Room”

“Outrage”

“The Defiant Ones”

“Whitey: United States Of America V. James J Bulger”

Drama

“Akeelah And The Bee”

“American Heist (2015)”

“Deliverance”

“From Prada To Nada”

“God’s Not Dead”

“The Guardian”

“Hidden Figures”

“Julie & Julia”

“The Lincoln Lawyer”

“The Program”

“Wind River”

Horror

“30 Days Of Night (2007)”

“Anatomy”

“Anatomy 2”

“Bones”

“Evil Dead Ii”

“Get Out”

“Halloween (2018)”

“Idle Hands”

“It (Stephen King’s – 1990)”

“Scary Stories To Tell In The Dark”

“Sinister”

“The Last House On The Left”

“The Strangers”

“Vacancy (2007)”

“Vacancy 2: The First Cut”

Korean Drama

“3-Iron”

“Decibel”

“Spring, Summer, Fall, Winter…And Spring”

Kids & Family

“Annie (1982)”

“Anpanman (Franchise)”

“Casper (1995)”

“Casper And Wendy’s Ghostly Adventures”

“Casper’s Scare School”

“Four Kids And It”

“Little Big League”

“The Kid Who Would Be King”

“The Longshots”

“The Perfect Man”

“The Space Between Us”

Romance

“Chasing Papi”

“Fools Rush In”

“In The Heights”

“Moulin Rouge”

“Poetic Justice (1993)”

“Sex And The City”

“The Perfect Guy”

“Welcome Home Roscoe Jenkins”

Sci-Fi & Fantasy

“Don’t Let Go”

“Hellboy (2019)”

“I, Robot”

“Looper”

“Maze Runner: The Death Cure”

“Seventh Son”

“The 5th Wave”

“The Book Of Eli”

Thriller

“Addicted”

“Down A Dark Hall”

“Inside Man”

“Insomnia”

“Killer Joe”

“The Client”

“The Pelican Brief”

“The Poison Rose”

Western

“Dances With Wolves”

“The Longest Drive”

“Unforgiven”

JOIN THE CONVERSATION:

Twitter: @Tubi

Instagram: @Tubi