TUBI HEADS TO CANNES LIONS WITH A TONGUE-IN-CHEEK CAMPAIGN CREATED FOR FESTIVAL-GOERS

Marketing Campaign Features Satirical Film Posters Created for the Cannes Lion Audience Alongside an In-Person Activation for Attendees 

SAN FRANCISCO, June 16, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today teased its latest B2B marketing campaign which will debut at the Cannes Lions Festival. Created specifically for the creative ad community, the campaign will feature nine different posters for fictitious films with titles that will ring all-too-true for festival-goers, from The Idea Someone Else Did to Creative Déjà Vu, and an activation on the ground at the festival. 

“On the heels of our latest Upfront-timed trade campaign, featuring short films geared towards the advertising community, we wanted to create content specifically for Cannes attendees,  highlighting the sometimes irreverent experiences we all share at the festival,” said Cynthia Clevenger, Vice President, B2B Marketing, Tubi. “Tubi is the fastest-growing free ad-supported TV streaming service in the U.S. because of our foundation in ad tech and our massive hyper-personalized library, which has something for everyone. We hear from our users all the time that they ‘feel seen,’ and we hope to exude that same sentiment to the ad community heading to France this month.” 

Alongside the out-of-home placements featuring additional mock film titles, including Posing With a Lion, Unattended Panel, and Business as Usual, Tubi will host an activation, located on the Parvis, where sketch artists will create custom drawings placing attendees in their own satirical Cannes posters. Those who stop by can score physical copies of the campaign film posters and giveaways from the streamer.

Tubi worked with Mischief @ No Fixed Address, its agency of record and the team behind its Super Bowl spots and latest campaign The Call to Action: A Film Series for Marketers, to bring the work to life. 

João Viégas, ACD at Mischief, said: “With a content library more than 50,000 titles-strong, there’s something for everyone on Tubi—even ad people. And, given that Tubi relies on advertisers as part of its model, it felt only natural that we turn up at advertisers’ biggest festival of the year. Inspiration for the campaign was extremely easy to find, given, well, we are the target audience. It was also somewhat therapeutic. And a wakeup call that I should stop bragging about awards for work I barely worked on.”

Cannes attendees can find Tubi’s Chief Marketing Officer, Nicole Parlapiano, speaking on a number of panels throughout the week, including “Making Sense of the Inputs” at the T-Mobile Cabana and “Stacking the Marketer’s Toolbox for Success” during Adweek Abroad in Cannes on Monday, as well as a panel on the Super Bowl with Mischief @ No Fixed Address and Ad Age at the Infillion Garden on Wednesday. Melanie Brown, Tubi’s Director of Advanced TV, will also be speaking on a panel, “FAST and Streaming Services: A New TV Landscape,” at the Beet.TV Villa on Wednesday. If you would like to meet up with Tubi while on the ground in Cannes, feel free to schedule a meeting. 

About Tubi

Tubi, a leader in free ad-supported TV streaming, engages diverse audiences through a personalized experience and highly curated library of 50,000 titles, more than 200 FAST channels and a growing collection of Tubi Originals with no hidden paywalls or subscription tiers. Tubi, tubi.tv, is part of Tubi Media Group, a division of Fox Corporation, that leverages synergies between Tubi, AdRise, Blockchain Creative Labs, Credible and other platform services across FOX.

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JUST IN TIME FOR UPFRONTS SEASON, TUBI DEBUTS
THREE NEW FILMS CREATED FOR MARKETERS 

Dubbed The Call to Action: A Film Series for Marketers, Tubi’s Latest Creative Marketing Campaign Features Three Short Films, “The Gen Z Next Door,” “Under the Impression,” and “Request for Proposal” That All Shine a Satirical Light on the Inner Workings of the Ad World 

SAN FRANCISCO, May 1, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today unveiled a new ad campaign whose target audience is, ironically, attendees of industry events like the Upfronts. Dubbed The Call to Action: A Film Series for Marketers, the campaign includes three satirical 5-minute long films that span genres from romance to true crime and feature storylines that blur both the personal and professional lives of media buyers, account teams and creatives alike. Tubi worked with Mischief @ No Fixed Address, its agency of record and the team behind its Super Bowl spots, to bring the campaign to life. 

“The Upfront season is one of the most intense times of the year for buyers, so we wanted to offer them a bit of fun and levity with these hyper relevant short films,” said Cynthia Clevenger, Vice President, B2B Marketing, Tubi. “We have the world’s largest free streaming library that has attracted over 64 million monthly active users because of our ability to offer a personalized experience for each and every one of them. We hear from our audience all the time that we make them feel seen, which is the feeling we wanted to bring to the ad community through  this campaign.”  

Hunter Fine, Creative Director at Mischief, said: “It’s kinda like Inception. We created a highly-targeted ad campaign to people who buy and place highly-targeted ad campaigns. B2B marketing can rely heavily on touting the latest ad tech features or metrics. But we took a different approach, aiming to entertain with these provocative short films. It’s true to Tubi’s unconventional style—which you’ll know all about if you saw the mischief they made at this year’s Super Bowl.”

The short films, which will live on Tubi’s platform and on YouTube, include:

• The Gen Z Next Door (Mystery) – Tasked with researching the Gen Z audience persona, Anna, a media strategist, takes a step into the unknown as she tries to understand her younger neighbor.
• Under the Impression (True Crime) – A mild-mannered media buyer is put in the hot seat and interrogated by his higher ups when the wrong creative is trafficked.
• Request for Proposal (Romantic Comedy) – A media buyer and her graphic designer best friend come up with an ad campaign targeting her boyfriend in hopes it will convince him to propose.

As part of the campaign, the short films will be promoted across social channels and OOH placements in key ad markets.  

Tubi accounted for 1% of total TV consumption in March, making it the most-watched FAST (free ad-supported television) service in the U.S., according to Nielsen’s The Gauge Total TV and Streaming Snapshot. Tubi delivers net-new audiences for advertisers, with 25% of Tubi streamers unreachable on other major ad-supported streaming services. Tubi’s audience continues to be young and increasingly diverse, with African American and LGBT audiences growing over 50% in 2022. Audience growth exceeded 25% in each major level of household income and the Hispanic demo, according to MRI. Tubi’s core younger demographic has remained strong, with more than 1 in 3 (36%) Tubi streamers between the ages of 18 and 34. 

About Tubi

Tubi, Fox Corporation’s ad-supported video-on-demand service, has over 50,000 movies and TV shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv

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TUBI PARTNERS WITH VICE ON EXCLUSIVE CONTENT DEAL TO DEBUT A SLATE OF ALL NEW TUBI ORIGINAL DOCUMENTARIES

Produced by VICE News, the first documentary, CULT OF ELON, will follow the evolution of Elon Musk and the second documentary, VIGILANTE, INC., will take a deep dive into the rise of online vigilantism

CULT OF ELON is set to premiere on April 24 and VIGILANTE, INC. is set to follow on May 6th exclusively on Tubi

SAN FRANCISCO, April 3, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced it has entered an exclusive content deal with VICE Media Group to debut eight Tubi Original documentaries speaking to the hottest topics of today. The first documentary, CULT OF ELON, will debut on April 24 and follow the story of Elon Musk and Tesla’s success, examining his path to becoming the most influential (and controversial) businessman in the world by building a powerful cult of personality. The second original Tubi documentary VIGILANTE, INC. will debut on May 6, investigating the volatile world of online vigilantism, as told through a recent manhunt for an arsonist in Los Angeles – fueled by the crime and neighborhood watch app, Citizen. The remaining documentaries, covering such topics as chatbot technology, mass shootings in the US, and ticket scalping, will debut throughout this year. 

“VICE has a longstanding reputation of award-winning investigative storytelling and we’re excited to expand Tubi Original Documentaries with their expertise,” said Adam Lewinson, Chief Content Officer, Tubi. “These original documentaries will raise the curtain and spark conversation on stories that tap into today’s cultural zeitgeist, including ticket scalping, chatbots and the rise of online vigilantism.”

“We’re thrilled to partner with Tubi to take a deep dive into some of today’s most timely and compelling issues with these eight brand-new documentaries,” said Morgan Hertzan, President of Global TV at VICE.

Subrata De, VICE News EVP added, “We are so looking forward to bringing our cinematic storytelling and fearless journalism to the Tubi audience.” 

CULT OF ELON follows the story behind Elon Musk’s relentless pursuit to build Tesla and the aftermath in the years that followed. By acquiring Twitter, the platform that propelled him and his companies to prominence, Musk has taken singular control of the modern-day public square. Through interviews with Tesla insiders, superfans and industry experts, and , accompanied visually by extensive archive and social media footage, CULT OF ELON will track the story of Tesla’s success and examine how Elon Musk became one of the most influential and controversial business leaders in history by building a powerful cult of personality. CULT OF ELON is executive produced by Maral Usefi and Stacey Sommer. Jeb Banegas and Patrick Mannion serve as editors and Steven Bartus produces. 

VIGILANTE INC. is a deep dive investigation into the recent rise in cases of online vigilantism and asks a number of critical questions about criminal justice, privacy and policing in the internet age. Through the incredible and dystopian story of a manhunt for an arsonist in Los Angeles, the documentary follows the crime and neighborhood watch app, Citizen, as it sprung into action and tracked down a possible suspect, blasting out his photo to the app’s one million LA followers. With Citizen issuing a $30,000 bounty for the suspect –  there was just one problem – they had the wrong guy. VIGILANTE, INC. shows how quickly and easily things can spill out from the online world into the real world, sometimes with terrifying consequences. The documentary features exclusive reporting from the VICE News Tech vertical, Motherboard, including Citizen’s leaked internal Slack messages and interviews with former employees who have never appeared on camera. Directed by Paula Neudorf, who also serves as producer, VIGILANTE, INC. is executive produced by Matthew Skene and Gemma Jordan.

Beverly Chase, VP of Current Programming at VICE News, will oversee the partnership with Tubi.

Tubi’s latest partnership with VICE Media Group highlights the free streamer’s dedication to expanding its original unscripted offering and serving its viewers more of what they love. Tubi’s unscripted titles range from true crime documentaries to specials that dive deep into pop culture’s biggest moments, with plans to continue to grow this vertical in the year ahead. 

VICE Distribution has worldwide rights to the slate of documentaries outside of the U.S. 

About Tubi

Tubi, Fox Corporation’s ad-supported video-on-demand service, has over 50,000 movies and TV shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv

About VICE Media Group

VICE Media Group is a global multi-platform media company. Launched in 1994, VICE has offices across multiple countries and a focus on five key businesses: VICE News, a Peabody and Emmy award-winning News group with global content on multiple platforms including Twitch, YouTube, TV and SVOD;  VICE.com, an award-winning international network of digital content; VICE Studios, a feature film and television production studio; VICE TV, an Emmy-winning international television network; and Virtue, a global, full-service creative agency. VICE Media Group’s portfolio includes Refinery29, the leading global media and entertainment company focused on women; Pulse Films, a London-based next-generation production studio with outposts in Los Angeles, New York, Paris and Berlin; and i-D, a global digital and quarterly magazine defining fashion and contemporary culture and design. 

About VICE NEWS 

VICE News produces hundreds of hours of award-winning original news programming and documentaries every year. Built on world-class reporting by a new generation of global journalists, the VICE News immersive style delivers groundbreaking reportage and redefines news and current affairs programming for youth audiences around the world. This reporting is featured across VICE’s digital, television and social platforms. VICE News produces content for prestigious media partners including A+E Networks, Paramount+ with Showtime, Spotify, iHeartMedia, Hulu and now Tubi.  The work has been recognized  with multiple Emmys, the Peabody, the Columbia-duPont and many other industry awards. 

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