JUST IN TIME FOR UPFRONTS SEASON, TUBI DEBUTS
THREE NEW FILMS CREATED FOR MARKETERS 

Dubbed The Call to Action: A Film Series for Marketers, Tubi’s Latest Creative Marketing Campaign Features Three Short Films, “The Gen Z Next Door,” “Under the Impression,” and “Request for Proposal” That All Shine a Satirical Light on the Inner Workings of the Ad World 

SAN FRANCISCO, May 1, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today unveiled a new ad campaign whose target audience is, ironically, attendees of industry events like the Upfronts. Dubbed The Call to Action: A Film Series for Marketers, the campaign includes three satirical 5-minute long films that span genres from romance to true crime and feature storylines that blur both the personal and professional lives of media buyers, account teams and creatives alike. Tubi worked with Mischief @ No Fixed Address, its agency of record and the team behind its Super Bowl spots, to bring the campaign to life. 

“The Upfront season is one of the most intense times of the year for buyers, so we wanted to offer them a bit of fun and levity with these hyper relevant short films,” said Cynthia Clevenger, Vice President, B2B Marketing, Tubi. “We have the world’s largest free streaming library that has attracted over 64 million monthly active users because of our ability to offer a personalized experience for each and every one of them. We hear from our audience all the time that we make them feel seen, which is the feeling we wanted to bring to the ad community through  this campaign.”  

Hunter Fine, Creative Director at Mischief, said: “It’s kinda like Inception. We created a highly-targeted ad campaign to people who buy and place highly-targeted ad campaigns. B2B marketing can rely heavily on touting the latest ad tech features or metrics. But we took a different approach, aiming to entertain with these provocative short films. It’s true to Tubi’s unconventional style—which you’ll know all about if you saw the mischief they made at this year’s Super Bowl.”

The short films, which will live on Tubi’s platform and on YouTube, include:

• The Gen Z Next Door (Mystery) – Tasked with researching the Gen Z audience persona, Anna, a media strategist, takes a step into the unknown as she tries to understand her younger neighbor.
• Under the Impression (True Crime) – A mild-mannered media buyer is put in the hot seat and interrogated by his higher ups when the wrong creative is trafficked.
• Request for Proposal (Romantic Comedy) – A media buyer and her graphic designer best friend come up with an ad campaign targeting her boyfriend in hopes it will convince him to propose.

As part of the campaign, the short films will be promoted across social channels and OOH placements in key ad markets.  

Tubi accounted for 1% of total TV consumption in March, making it the most-watched FAST (free ad-supported television) service in the U.S., according to Nielsen’s The Gauge Total TV and Streaming Snapshot. Tubi delivers net-new audiences for advertisers, with 25% of Tubi streamers unreachable on other major ad-supported streaming services. Tubi’s audience continues to be young and increasingly diverse, with African American and LGBT audiences growing over 50% in 2022. Audience growth exceeded 25% in each major level of household income and the Hispanic demo, according to MRI. Tubi’s core younger demographic has remained strong, with more than 1 in 3 (36%) Tubi streamers between the ages of 18 and 34. 

About Tubi

Tubi, Fox Corporation’s ad-supported video-on-demand service, has over 50,000 movies and TV shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv

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TUBI PARTNERS WITH VICE ON EXCLUSIVE CONTENT DEAL TO DEBUT A SLATE OF ALL NEW TUBI ORIGINAL DOCUMENTARIES

Produced by VICE News, the first documentary, CULT OF ELON, will follow the evolution of Elon Musk and the second documentary, VIGILANTE, INC., will take a deep dive into the rise of online vigilantism

CULT OF ELON is set to premiere on April 24 and VIGILANTE, INC. is set to follow on May 6th exclusively on Tubi

SAN FRANCISCO, April 3, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced it has entered an exclusive content deal with VICE Media Group to debut eight Tubi Original documentaries speaking to the hottest topics of today. The first documentary, CULT OF ELON, will debut on April 24 and follow the story of Elon Musk and Tesla’s success, examining his path to becoming the most influential (and controversial) businessman in the world by building a powerful cult of personality. The second original Tubi documentary VIGILANTE, INC. will debut on May 6, investigating the volatile world of online vigilantism, as told through a recent manhunt for an arsonist in Los Angeles – fueled by the crime and neighborhood watch app, Citizen. The remaining documentaries, covering such topics as chatbot technology, mass shootings in the US, and ticket scalping, will debut throughout this year. 

“VICE has a longstanding reputation of award-winning investigative storytelling and we’re excited to expand Tubi Original Documentaries with their expertise,” said Adam Lewinson, Chief Content Officer, Tubi. “These original documentaries will raise the curtain and spark conversation on stories that tap into today’s cultural zeitgeist, including ticket scalping, chatbots and the rise of online vigilantism.”

“We’re thrilled to partner with Tubi to take a deep dive into some of today’s most timely and compelling issues with these eight brand-new documentaries,” said Morgan Hertzan, President of Global TV at VICE.

Subrata De, VICE News EVP added, “We are so looking forward to bringing our cinematic storytelling and fearless journalism to the Tubi audience.” 

CULT OF ELON follows the story behind Elon Musk’s relentless pursuit to build Tesla and the aftermath in the years that followed. By acquiring Twitter, the platform that propelled him and his companies to prominence, Musk has taken singular control of the modern-day public square. Through interviews with Tesla insiders, superfans and industry experts, and , accompanied visually by extensive archive and social media footage, CULT OF ELON will track the story of Tesla’s success and examine how Elon Musk became one of the most influential and controversial business leaders in history by building a powerful cult of personality. CULT OF ELON is executive produced by Maral Usefi and Stacey Sommer. Jeb Banegas and Patrick Mannion serve as editors and Steven Bartus produces. 

VIGILANTE INC. is a deep dive investigation into the recent rise in cases of online vigilantism and asks a number of critical questions about criminal justice, privacy and policing in the internet age. Through the incredible and dystopian story of a manhunt for an arsonist in Los Angeles, the documentary follows the crime and neighborhood watch app, Citizen, as it sprung into action and tracked down a possible suspect, blasting out his photo to the app’s one million LA followers. With Citizen issuing a $30,000 bounty for the suspect –  there was just one problem – they had the wrong guy. VIGILANTE, INC. shows how quickly and easily things can spill out from the online world into the real world, sometimes with terrifying consequences. The documentary features exclusive reporting from the VICE News Tech vertical, Motherboard, including Citizen’s leaked internal Slack messages and interviews with former employees who have never appeared on camera. Directed by Paula Neudorf, who also serves as producer, VIGILANTE, INC. is executive produced by Matthew Skene and Gemma Jordan.

Beverly Chase, VP of Current Programming at VICE News, will oversee the partnership with Tubi.

Tubi’s latest partnership with VICE Media Group highlights the free streamer’s dedication to expanding its original unscripted offering and serving its viewers more of what they love. Tubi’s unscripted titles range from true crime documentaries to specials that dive deep into pop culture’s biggest moments, with plans to continue to grow this vertical in the year ahead. 

VICE Distribution has worldwide rights to the slate of documentaries outside of the U.S. 

About Tubi

Tubi, Fox Corporation’s ad-supported video-on-demand service, has over 50,000 movies and TV shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv

About VICE Media Group

VICE Media Group is a global multi-platform media company. Launched in 1994, VICE has offices across multiple countries and a focus on five key businesses: VICE News, a Peabody and Emmy award-winning News group with global content on multiple platforms including Twitch, YouTube, TV and SVOD;  VICE.com, an award-winning international network of digital content; VICE Studios, a feature film and television production studio; VICE TV, an Emmy-winning international television network; and Virtue, a global, full-service creative agency. VICE Media Group’s portfolio includes Refinery29, the leading global media and entertainment company focused on women; Pulse Films, a London-based next-generation production studio with outposts in Los Angeles, New York, Paris and Berlin; and i-D, a global digital and quarterly magazine defining fashion and contemporary culture and design. 

About VICE NEWS 

VICE News produces hundreds of hours of award-winning original news programming and documentaries every year. Built on world-class reporting by a new generation of global journalists, the VICE News immersive style delivers groundbreaking reportage and redefines news and current affairs programming for youth audiences around the world. This reporting is featured across VICE’s digital, television and social platforms. VICE News produces content for prestigious media partners including A+E Networks, Paramount+ with Showtime, Spotify, iHeartMedia, Hulu and now Tubi.  The work has been recognized  with multiple Emmys, the Peabody, the Columbia-duPont and many other industry awards. 

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TUBI ANNOUNCES FIRST-TO-MARKET PLANNING INTEGRATIONS AND PARTNERSHIPS AT TUBI CONNECT

New Integrations with VideoAmp’s Planning Tool, LiveRamp TV Activation and Comscore Audience Measurement, Plus Introduction of Pause Ads – Allow Brands to Tap into Tubi’s Unique and Growing Audience

NEW YORK, March 23, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced new first-to-market planning tools and partnerships at Tubi Connect, an event in New York City bringing together advertisers to take a deep dive into how Tubi is connecting diverse stories, brands and data with the right audiences. The new integrations enable brands to capitalize on Tubi’s rapidly growing and highly engaged audience through more informed planning decisions, identity solutions and flexible currency options ahead of Upfront season.

Tubi’s new first-to-market solutions include integrations with VideoAmp’s Premium Video Planning Tool and LiveRamp TV Activation for forecasting and planning investments, as well as partnerships with Comscore and VideoAmp to offer more choices for advertisers on how they measure audiences for their campaigns. Additionally, Tubi is expanding the success of its Sponsorship and Total Takeover formats with the addition of Pause Ads to the suite of products available to buyers.

“Tubi is the largest and fastest-growing free ad-supported TV streaming service in the US, and we offer advertisers unique and incremental TV audiences to drive brand impact,” said Mark Rotblat, Chief Revenue Officer at Tubi. “We’re expanding our partnerships with key industry players to make it easier than ever for buyers to transact on Tubi and deliver the seamless experience they need to effectively plan, activate and measure their campaigns.”

Tubi’s platform is built for 100% ad-supported content with no hidden paywalls or tiers and is optimized for viewership and engagement, not sign ups. Tubi has been at the forefront of implementing industry-first solutions to address buyers’ needs and make it easy to transact on CTV. The Tubi Ad experience features lighter ad loads, first impression Tubi total takeovers, thematic sponsorships, award-winning Advanced Frequency Management, advanced targeting and uniquely transparent Campaign Insights along with an interoperable Certified Measurement Program.

Tubi’s new planning tools, integrations and features include:

• Integration with VideoAmp’s Premium Video Planning Tool – VideoAmp’s Premium Video Planning Tool becomes more powerful with the addition of Tubi as a streaming service. Through the first-to-market integration of Tubi into VideoAmp’s platform for Upfront and Scatter deals, brands can now plan holistically across media channels.

• LiveRamp TV Activation – A first for any streaming service, LiveRamp TV Activation will help advertisers leverage the full universe of Tubi, giving them more control. Brands will now be able to take third- and first-party data and forecast the coverage on Tubi. Advertisers can send Tubi an audience for planned transactions, with LiveRamp helping to inform scale across Tubi’s viewership.

• Alternative Audience Measurement – Now brands will be able to measure their campaigns via Comscore Campaign Ratings (CCR) and VideoAmp Audience Measurement, allowing advertisers the ability to test a variety of partners while the industry adapts methodologies for cross-screen measurement. With VideoAmp, brands can measure reach, frequency and attribution on Tubi, creating an end-to-end solution for advertisers to measure and optimize their cross-platform investments all in one unified platform.

• Pause Ads – Tubi is launching Pause Ads later this year, which will feature full screen display messaging that will be presented to viewers when they pause what they are watching. Like the Total Takeover, which gives an advertiser 100% audience reach in-stream over a selected window, Pause Ads can be used to reach every viewer to deliver high impact with 100% SOV.

Tubi’s new offerings for advertisers also build on its existing suite of integrations, including Unified ID 2.0 which enables brands to find more scale across target audiences via platforms such as The Trade Desk, LiveRamp’s Authenticated Traffic Solution (ATS) that helps create addressable audiences on CTV, and its partnership with Nielsen which provides more measurement transparency across devices. Tubi’s new partnerships also complement its existing Certified Measurement Program, in which the streamer has combined forces with industry-leading measurement providers to give brands unparalleled insights on their streaming investments.

Last week, Tubi announced that it has made its debut in Nielsen’s February 2023 report from The Gauge, which tracks monthly TV usage across key content delivery platforms. According to The Gauge, Tubi accounted for 1% of total TV consumption in February, making it the most-watched FAST (free ad-supported television) service in the U.S.

About Tubi

Tubi, Fox Corporation’s ad-supported video-on-demand service, has over 50,000 movies and TV shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv

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TUBI MAKES DEBUT ON NIELSEN’S THE GAUGE AS IT REACHES 1% TOTAL VIEWING MINUTES

SAN FRANCISCO, March 16, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, announced it has made its debut on the February edition of Nielsen’s The Gauge Total TV and Streaming Snapshot. According to The Gauge, which tracks monthly TV and streaming usage in the U.S., Tubi has reached 1% of total TV viewing minutes in February 2023, making it the most watched FAST (free ad supported television) service in the U.S. 

“Reaching 1% of total viewing minutes is a huge milestone for us because it validates we are driving massive viewership and our data-informed personalization and recommendations get the right content in front of the right people,” said Mark Rotblat, Chief Revenue Officer at Tubi. “Advertisers can feel confident that our light ad loads, addressability and tools for cross-screen planning and measurement are built with their success in mind and they can shift a significant portion of their video investment dollars to a 100% addressable audience on Tubi.”

Since its inception, Tubi has been at the forefront of implementing industry-first solutions to address buyers’ needs and make it easy to transact on CTV. Tubi’s platform is built for 100% ad-supported content with no hidden paywalls or tiers and is optimized for viewership and engagement. The Tubi Ad experience features lighter ad loads, Tubi total takeovers, sponsorships, award-winning Advanced Frequency Management, advanced targeting and uniquely transparent Campaign Insights along with an interoperable Certified Measurement Program.

The Gauge is Nielsen’s monthly snapshot of total TV and streaming usage in the U.S. It is underpinned by Nielsen’s TV ratings service, in addition to Nielsen Streaming Platform Ratings which provides clients with audience measurement data that details the amount of time consumers spend streaming and on which platforms. This broad look at platform usage provides complimentary insights to Nielsen Streaming Content Ratings, which details viewing to subscription-based video on demand (SVOD) content at the title, program and episode levels. By showcasing both the micro and macro-level data sets, the industry has a full picture of how this media is being consumed, as well as when and by whom. The latest edition of The Gauge is always available at www.nielsen.com/thegauge.

About Tubi

Tubi, Fox Corporation’s ad-supported video-on-demand service, has over 50,000 movies and TV shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

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TUBI ANNOUNCES CONFERENCE FOR ADVERTISERS, TUBI CONNECT, AHEAD OF UPFRONTS

Taking Place in New York City in March, Programming Slate to Feature Conversations with Tubi’s Executives, Brand Partners, and Talent Including Bryian Keith Montgomery Jr., Writer and Director of the Upcoming Tubi Original “Cinnamon”

SAN FRANCISCO, March 15 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced that it will host its first-ever conference for advertisers, Tubi Connect. Taking place on Thursday, March 23rd at Spring Studios in Manhattan, the event will bring together advertisers for a half-day of programming that will take a deep dive into how Tubi is connecting diverse stories, brands, and data with the right audiences and delivering brand impact at scale. 

“Given the outstanding growth of Tubi, now is a great time to give our brand and agency partners a closer look at Tubi’s strategy for the coming year as well as our unique POV across trending topics in the video investment ecosystem,” said Mark Rotblat, Chief Revenue Officer. “At Tubi Connect we will highlight how our growth is fueled by diverse storytellers reaching passionate fans, and how brands can engage with them creatively, enabled through data and technology.” 

Sessions at Tubi Connect will cover everything from streaming marketplace predictions for the year ahead, and new forms of driving impact in streaming entertainment, to how brands can tap into data for more effective and efficient campaign planning. The conference will also highlight why streamers need to create content that appeals to all types of different audiences, as opposed to the masses, to drive viewer engagement and loyalty. 

Speakers are set to include Tubi executives Farhad Massoudi, CEO, Nicole Parlapiano, CMO, Mark Rotblat, CRO, Adam Lewinson, CCO, and Tyler Fitch, SVP of Advanced TV & Partnerships. In addition, a number of brand and content partners will be featured including Bryian Keith Montgomery Jr., writer and director of the upcoming Tubi Original, “Cinnamon,” produced by Village Roadshow Pictures and starring Damon Wayans, Hailey Kilgore, David Iacono and Pam Grier, representation from New Belgium’s Voodoo Ranger, and Tubi’s agency partner, VaynerMedia.  

Tubi recently reported record growth, with total viewing time up 44% year-over-year (2022 calendar year vs 2021) and more than 5 billion hours streamed in 2022. With a young and diverse audience of 64 million monthly active users, Tubi now touts a massive library of 50,000 movies and TV shows and 200+ FAST channels from 455 content partners. 

For more information about Tubi Connect or to request an invitation please visit this website. 

About Tubi

Tubi, Fox Corporation’s ad-supported video-on-demand service, has over 50,000 movies and TV shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.