TUBI ANNOUNCES FIRST-TO-MARKET PLANNING INTEGRATIONS AND PARTNERSHIPS AT TUBI CONNECT

New Integrations with VideoAmp’s Planning Tool, LiveRamp TV Activation and Comscore Audience Measurement, Plus Introduction of Pause Ads – Allow Brands to Tap into Tubi’s Unique and Growing Audience

NEW YORK, March 23, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced new first-to-market planning tools and partnerships at Tubi Connect, an event in New York City bringing together advertisers to take a deep dive into how Tubi is connecting diverse stories, brands and data with the right audiences. The new integrations enable brands to capitalize on Tubi’s rapidly growing and highly engaged audience through more informed planning decisions, identity solutions and flexible currency options ahead of Upfront season.

Tubi’s new first-to-market solutions include integrations with VideoAmp’s Premium Video Planning Tool and LiveRamp TV Activation for forecasting and planning investments, as well as partnerships with Comscore and VideoAmp to offer more choices for advertisers on how they measure audiences for their campaigns. Additionally, Tubi is expanding the success of its Sponsorship and Total Takeover formats with the addition of Pause Ads to the suite of products available to buyers.

“Tubi is the largest and fastest-growing free ad-supported TV streaming service in the US, and we offer advertisers unique and incremental TV audiences to drive brand impact,” said Mark Rotblat, Chief Revenue Officer at Tubi. “We’re expanding our partnerships with key industry players to make it easier than ever for buyers to transact on Tubi and deliver the seamless experience they need to effectively plan, activate and measure their campaigns.”

Tubi’s platform is built for 100% ad-supported content with no hidden paywalls or tiers and is optimized for viewership and engagement, not sign ups. Tubi has been at the forefront of implementing industry-first solutions to address buyers’ needs and make it easy to transact on CTV. The Tubi Ad experience features lighter ad loads, first impression Tubi total takeovers, thematic sponsorships, award-winning Advanced Frequency Management, advanced targeting and uniquely transparent Campaign Insights along with an interoperable Certified Measurement Program.

Tubi’s new planning tools, integrations and features include:

• Integration with VideoAmp’s Premium Video Planning Tool – VideoAmp’s Premium Video Planning Tool becomes more powerful with the addition of Tubi as a streaming service. Through the first-to-market integration of Tubi into VideoAmp’s platform for Upfront and Scatter deals, brands can now plan holistically across media channels.

• LiveRamp TV Activation – A first for any streaming service, LiveRamp TV Activation will help advertisers leverage the full universe of Tubi, giving them more control. Brands will now be able to take third- and first-party data and forecast the coverage on Tubi. Advertisers can send Tubi an audience for planned transactions, with LiveRamp helping to inform scale across Tubi’s viewership.

• Alternative Audience Measurement – Now brands will be able to measure their campaigns via Comscore Campaign Ratings (CCR) and VideoAmp Audience Measurement, allowing advertisers the ability to test a variety of partners while the industry adapts methodologies for cross-screen measurement. With VideoAmp, brands can measure reach, frequency and attribution on Tubi, creating an end-to-end solution for advertisers to measure and optimize their cross-platform investments all in one unified platform.

• Pause Ads – Tubi is launching Pause Ads later this year, which will feature full screen display messaging that will be presented to viewers when they pause what they are watching. Like the Total Takeover, which gives an advertiser 100% audience reach in-stream over a selected window, Pause Ads can be used to reach every viewer to deliver high impact with 100% SOV.

Tubi’s new offerings for advertisers also build on its existing suite of integrations, including Unified ID 2.0 which enables brands to find more scale across target audiences via platforms such as The Trade Desk, LiveRamp’s Authenticated Traffic Solution (ATS) that helps create addressable audiences on CTV, and its partnership with Nielsen which provides more measurement transparency across devices. Tubi’s new partnerships also complement its existing Certified Measurement Program, in which the streamer has combined forces with industry-leading measurement providers to give brands unparalleled insights on their streaming investments.

Last week, Tubi announced that it has made its debut in Nielsen’s February 2023 report from The Gauge, which tracks monthly TV usage across key content delivery platforms. According to The Gauge, Tubi accounted for 1% of total TV consumption in February, making it the most-watched FAST (free ad-supported television) service in the U.S.

About Tubi

Tubi, Fox Corporation’s ad-supported video-on-demand service, has over 50,000 movies and TV shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv

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TUBI MAKES DEBUT ON NIELSEN’S THE GAUGE AS IT REACHES 1% TOTAL VIEWING MINUTES

SAN FRANCISCO, March 16, 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, announced it has made its debut on the February edition of Nielsen’s The Gauge Total TV and Streaming Snapshot. According to The Gauge, which tracks monthly TV and streaming usage in the U.S., Tubi has reached 1% of total TV viewing minutes in February 2023, making it the most watched FAST (free ad supported television) service in the U.S. 

“Reaching 1% of total viewing minutes is a huge milestone for us because it validates we are driving massive viewership and our data-informed personalization and recommendations get the right content in front of the right people,” said Mark Rotblat, Chief Revenue Officer at Tubi. “Advertisers can feel confident that our light ad loads, addressability and tools for cross-screen planning and measurement are built with their success in mind and they can shift a significant portion of their video investment dollars to a 100% addressable audience on Tubi.”

Since its inception, Tubi has been at the forefront of implementing industry-first solutions to address buyers’ needs and make it easy to transact on CTV. Tubi’s platform is built for 100% ad-supported content with no hidden paywalls or tiers and is optimized for viewership and engagement. The Tubi Ad experience features lighter ad loads, Tubi total takeovers, sponsorships, award-winning Advanced Frequency Management, advanced targeting and uniquely transparent Campaign Insights along with an interoperable Certified Measurement Program.

The Gauge is Nielsen’s monthly snapshot of total TV and streaming usage in the U.S. It is underpinned by Nielsen’s TV ratings service, in addition to Nielsen Streaming Platform Ratings which provides clients with audience measurement data that details the amount of time consumers spend streaming and on which platforms. This broad look at platform usage provides complimentary insights to Nielsen Streaming Content Ratings, which details viewing to subscription-based video on demand (SVOD) content at the title, program and episode levels. By showcasing both the micro and macro-level data sets, the industry has a full picture of how this media is being consumed, as well as when and by whom. The latest edition of The Gauge is always available at www.nielsen.com/thegauge.

About Tubi

Tubi, Fox Corporation’s ad-supported video-on-demand service, has over 50,000 movies and TV shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

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TUBI ANNOUNCES CONFERENCE FOR ADVERTISERS, TUBI CONNECT, AHEAD OF UPFRONTS

Taking Place in New York City in March, Programming Slate to Feature Conversations with Tubi’s Executives, Brand Partners, and Talent Including Bryian Keith Montgomery Jr., Writer and Director of the Upcoming Tubi Original “Cinnamon”

SAN FRANCISCO, March 15 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced that it will host its first-ever conference for advertisers, Tubi Connect. Taking place on Thursday, March 23rd at Spring Studios in Manhattan, the event will bring together advertisers for a half-day of programming that will take a deep dive into how Tubi is connecting diverse stories, brands, and data with the right audiences and delivering brand impact at scale. 

“Given the outstanding growth of Tubi, now is a great time to give our brand and agency partners a closer look at Tubi’s strategy for the coming year as well as our unique POV across trending topics in the video investment ecosystem,” said Mark Rotblat, Chief Revenue Officer. “At Tubi Connect we will highlight how our growth is fueled by diverse storytellers reaching passionate fans, and how brands can engage with them creatively, enabled through data and technology.” 

Sessions at Tubi Connect will cover everything from streaming marketplace predictions for the year ahead, and new forms of driving impact in streaming entertainment, to how brands can tap into data for more effective and efficient campaign planning. The conference will also highlight why streamers need to create content that appeals to all types of different audiences, as opposed to the masses, to drive viewer engagement and loyalty. 

Speakers are set to include Tubi executives Farhad Massoudi, CEO, Nicole Parlapiano, CMO, Mark Rotblat, CRO, Adam Lewinson, CCO, and Tyler Fitch, SVP of Advanced TV & Partnerships. In addition, a number of brand and content partners will be featured including Bryian Keith Montgomery Jr., writer and director of the upcoming Tubi Original, “Cinnamon,” produced by Village Roadshow Pictures and starring Damon Wayans, Hailey Kilgore, David Iacono and Pam Grier, representation from New Belgium’s Voodoo Ranger, and Tubi’s agency partner, VaynerMedia.  

Tubi recently reported record growth, with total viewing time up 44% year-over-year (2022 calendar year vs 2021) and more than 5 billion hours streamed in 2022. With a young and diverse audience of 64 million monthly active users, Tubi now touts a massive library of 50,000 movies and TV shows and 200+ FAST channels from 455 content partners. 

For more information about Tubi Connect or to request an invitation please visit this website. 

About Tubi

Tubi, Fox Corporation’s ad-supported video-on-demand service, has over 50,000 movies and TV shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

TUBI RELEASES NEW FINDINGS ON STREAMING TV TRENDS IN ITS ANNUAL REPORT, THE STREAM 2023: ACTIONABLE AUDIENCE INSIGHTS FOR BRANDS

Tubi Sees 44% Growth in Total Viewing Time, Surpasses 5 Billion Streaming Hours in 2022 and Reaches 64 Million Monthly Active Users

DOWNLOAD THE FULL REPORT HERE

SAN FRANCISCO, February 14 2023 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today released findings from The Stream 2023: Actionable Audience Insights for Brands, its annual audience report providing insights that help shape streaming and TV marketing strategies. Tubi’s new research highlights the explosive growth in Connected TV (CTV) ad spend, while ad-supported video on demand (AVOD) services lead the streaming pack as consumers look to cut subscription costs in the year ahead.

“As subscription costs continue to rise, nearly 1 in 3 streamers plan to reduce spending on streaming services this year,” said Mark Rotblat, Chief Revenue Officer, Tubi. “With consumers turning to AVOD to complement the select SVOD services they choose to keep, Tubi offers a brand-safe environment for advertisers looking to tap into an incremental, young, diverse, and highly engaged streaming audience.”

Tubi’s Total Viewing Time (TVT) is up 44% year-over-year (2022 calendar year vs 2021), with more than 5 billion hours streamed in 2022, and the platform audience has grown surpassing 64 million monthly active users. Tubi’s audience continues to be young and increasingly diverse, African American and LGBT audiences grew over 50% in 2022, and audience growth exceeded 25% in each major level of household income and the Hispanic demo – according to MRI. Additionally, Tubi’s core younger demographic remains strong – more than 1 in 3 (36%) Tubi streamers are between the ages of 18 and 34. Tubi is proud to offer consumers free access to more than 50,000 titles from 455 content partners as well as a growing curated FAST offering watched by  1 in 5 AVOD streamers in the past 12 months.

The full report can be downloaded here and highlights are below:

Key Industry Trends: 

• Cord cutting continues and CTV ad spend is on the rise: 3 out of 4 consumers agree that AVODs are a practical alternative to cable and satellite TV. As CTV advertising continues to grow, funding isn’t just coming from linear budgets – this year significant digital video, social media, OOH, and traditional media dollars shifted to CTV.

• SVODs curbing password sharing may increase churn: 35% of streamers access other people’s digital video streaming services and 45% of streamers want to stream without having an account. SVODs aim to curb these losses by charging accounts shared across multiple households, which is expected to increase churn.

• Effective content and recommendations drive viewer satisfaction: Tubi identified five types of streamers in its research. From “recommendation seekers” to “genre-focused browsers,” they all share the same 3 drivers of satisfaction: “a good mix” of content, effective recommendations, and seamless navigation. When it comes to ease of use, the bar is higher for AVOD – 34% of streamers expect ease of use in SVODs while it jumps to 59% for FAST/AVOD.

• Viewers prefer light ad loads and standard ad formats: 51% of streamers are satisfied with 6 minutes of ads per hour. While streaming services experiment with new ad formats, Tubi found that standard video ads are currently preferred by streamers over other formats such as split screen, interactive, or QR code ads.

• Diverse and unreachable audiences drive AVOD spend: As advertisers evaluate the state of streaming TV, more ad dollars are being dedicated to streaming buys than ever before – 4 out of 5 advertisers now regard advertising on streaming television as highly valuable. Growth in monthly active users, the presence of otherwise hard to reach young and multicultural streamers, and the ability to reach hard to find audiences were cited as key drivers for AVOD ad spend.

About the Data: Tubi commissioned survey research with leading industry insights providers. In Q1 2022, Tubi surveyed 3,000+ US pop who stream an hour or more a week with Qualtrics. In Q3 2022, Tubi surveyed 2,000 AVOD and SVOD streamers with Magid and 4,500 general streamers with Marketcast. All of this data was utilized to better understand the streaming landscape of 2022. Tubi also analyzed a number of first-party and third-party data sources, including a combination of MRI and self-reported data. 

About Tubi

Tubi, Fox Corporation’s ad-supported video-on-demand service, has over 50,000 movies and TV shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv

TUBI THROWS PEOPLE DOWN RABBIT HOLES AND HIJACKS SUPER BOWL SCREENS TO INTRODUCE ITS BRAND PERSONALITY TO THE WORLD

Tubi Hit the Field with Three Original Super Bowl Spots – Two Brand Focused Ads Dubbed “Rabbit Holes” and “Gardener,” and 

“Interface Interruption” Promo in Collaboration with FOX Sports 

SAN FRANCISCO February 12 2023 – Tubi (www.tubi.tv), Fox Corporation’s ad-supported video-on-demand service, made its Super Bowl debut with three brand new spots that saw giant rabbits throwing people down a metaphorical entertainment rabbit hole and hijacked viewers’ screens during the game. The spots marked a monumental moment for the brand as it unveiled its personality to the world, partnering with creative agency of record Mischief @ No Fixed Address to bring the creative to life.

“With our inaugural Super Bowl campaign, we wanted to introduce Tubi to the world brand-first,” said Nicole Parlapiano, Chief Marketing Officer, Tubi. “While much of the streaming world still revolves around an obsession with the latest movie or series, we are on a mission to give all people access to all the world’s stories. That means having a deep and diverse library that allows people to dive into their own personal content journey where they can discover anything from Hollywood blockbusters and classics, to sub-genres and subcultures that just might lead them down the perfect rabbit hole for them.”

During halftime of Super Bowl LVII, millions of viewers were introduced to the full length 60-second ad from Tubi’s “Rabbit Holes” campaign. In this spot, audiences followed the everyday life of various people who are unexpectedly plucked out of the real world by oversized rabbits and dropped into the magical world of Tubi’s library of content where options for entertainment and escapism are virtually limitless. In the fourth quarter of Super Bowl LVII, we get a glimpse of a giant rabbit again as it playfully lurks behind a woman gardening, ready to take her down her own personalized journey through the rabbit hole.

The concept behind the literal tossing of unsuspecting people into rabbit holes in the campaign is the metaphorical expression of rabbit holes that Tubi fans can comfortably fall into when exploring the depth and range of content on the platform. Every rabbit hole that opens is unique to the person; their clicks threading together their very own experience of what comes next.

Tubi also launched a Fox Corporation synergistic 15-second promo in collaboration with FOX Sports during the fourth quarter of Super Bowl LVII. In this “Interface Interruption” promo, FOX Sports announcers, Kevin Burkhardt and Greg Olsen, are coming back to the game when it suddenly appears that screens have been taken over with someone scrolling through Tubi’s library searching for something to watch on its platform.

“Nicole and the Tubi team came to us with a unique brief for the streaming sector: Reveal Tubi to the world, personality-first. Not title-first,” said Greg Hahn, Co-Founder and CCO at Mischief. “These spots reveal a personality we’ve had fun creating over the past few months: Quirky, playful and a bit unexpected. Tubi is poised to be the troublemaker of the streaming world.”

The Rabbit Holes campaign began in the week ahead of Super Bowl LVII with out-of-home 3D advertising across 5 locations. The Rabbit Holes teaser flight was seen in New York City’s Godzilla board (1535 Broadway at 45th-46th Street) at The Marriott Marqui from February 4th through February 12th. Also in NYC, passers-by could see Rabbit Holes teasers at 20 Time Square, North of 49th Street; Domination at 42nd and 8th and the Penn District Gateway at 7th Avenue and 34th Street from February 6th through February 12th. The Rabbit also captivated crowds in Downtown Los Angeles at 1260 S. Figueroa Street and Pico Boulevard at The Moxy Hotel throughout the same dates. Additionally, Rabbit Holes teasers “Gardner” and “Bleachers” were released by Tubi via organic social and a paid media plan from February 10th through February 12th.

Tubi, which currently serves 61 million active monthly users, is gearing up to capitalize on its immense growth and unique offering. While other streamers take a title-first marketing approach, Tubi is leading with brand-first—debuting its personality and inviting people into its interest-based and personalized content collection for the long-term. Tubi offers 50,000+ titles and 200+ FAST channels from 455 content partners and has delivered 70+ originals. Tubi not only offers a deep catalog but viewers are more engaged than ever as total viewing time grew 41% year on year (FQ2 2023 over FQ2 2022).

Tubi’s partnership with Mischief @ No Fixed Address will continue with a separate brand campaign launching this year.

About Tubi

Tubi, Fox Corporation’s ad-supported video-on-demand service,  has over 50,000 movies and TV shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

About Mischief @ No Fixed Address

Mischief creates work that makes a stir, because it believes the riskiest thing a brand can do is be ignorable. The creative shop has been Tubi’s agency of record since October 2022.