TUBI THROWS PEOPLE DOWN RABBIT HOLES AND HIJACKS SUPER BOWL SCREENS TO INTRODUCE ITS BRAND PERSONALITY TO THE WORLD

Tubi Hit the Field with Three Original Super Bowl Spots – Two Brand Focused Ads Dubbed “Rabbit Holes” and “Gardener,” and 

“Interface Interruption” Promo in Collaboration with FOX Sports 

SAN FRANCISCO February 12 2023 – Tubi (www.tubi.tv), Fox Corporation’s ad-supported video-on-demand service, made its Super Bowl debut with three brand new spots that saw giant rabbits throwing people down a metaphorical entertainment rabbit hole and hijacked viewers’ screens during the game. The spots marked a monumental moment for the brand as it unveiled its personality to the world, partnering with creative agency of record Mischief @ No Fixed Address to bring the creative to life.

“With our inaugural Super Bowl campaign, we wanted to introduce Tubi to the world brand-first,” said Nicole Parlapiano, Chief Marketing Officer, Tubi. “While much of the streaming world still revolves around an obsession with the latest movie or series, we are on a mission to give all people access to all the world’s stories. That means having a deep and diverse library that allows people to dive into their own personal content journey where they can discover anything from Hollywood blockbusters and classics, to sub-genres and subcultures that just might lead them down the perfect rabbit hole for them.”

During halftime of Super Bowl LVII, millions of viewers were introduced to the full length 60-second ad from Tubi’s “Rabbit Holes” campaign. In this spot, audiences followed the everyday life of various people who are unexpectedly plucked out of the real world by oversized rabbits and dropped into the magical world of Tubi’s library of content where options for entertainment and escapism are virtually limitless. In the fourth quarter of Super Bowl LVII, we get a glimpse of a giant rabbit again as it playfully lurks behind a woman gardening, ready to take her down her own personalized journey through the rabbit hole.

The concept behind the literal tossing of unsuspecting people into rabbit holes in the campaign is the metaphorical expression of rabbit holes that Tubi fans can comfortably fall into when exploring the depth and range of content on the platform. Every rabbit hole that opens is unique to the person; their clicks threading together their very own experience of what comes next.

Tubi also launched a Fox Corporation synergistic 15-second promo in collaboration with FOX Sports during the fourth quarter of Super Bowl LVII. In this “Interface Interruption” promo, FOX Sports announcers, Kevin Burkhardt and Greg Olsen, are coming back to the game when it suddenly appears that screens have been taken over with someone scrolling through Tubi’s library searching for something to watch on its platform.

“Nicole and the Tubi team came to us with a unique brief for the streaming sector: Reveal Tubi to the world, personality-first. Not title-first,” said Greg Hahn, Co-Founder and CCO at Mischief. “These spots reveal a personality we’ve had fun creating over the past few months: Quirky, playful and a bit unexpected. Tubi is poised to be the troublemaker of the streaming world.”

The Rabbit Holes campaign began in the week ahead of Super Bowl LVII with out-of-home 3D advertising across 5 locations. The Rabbit Holes teaser flight was seen in New York City’s Godzilla board (1535 Broadway at 45th-46th Street) at The Marriott Marqui from February 4th through February 12th. Also in NYC, passers-by could see Rabbit Holes teasers at 20 Time Square, North of 49th Street; Domination at 42nd and 8th and the Penn District Gateway at 7th Avenue and 34th Street from February 6th through February 12th. The Rabbit also captivated crowds in Downtown Los Angeles at 1260 S. Figueroa Street and Pico Boulevard at The Moxy Hotel throughout the same dates. Additionally, Rabbit Holes teasers “Gardner” and “Bleachers” were released by Tubi via organic social and a paid media plan from February 10th through February 12th.

Tubi, which currently serves 61 million active monthly users, is gearing up to capitalize on its immense growth and unique offering. While other streamers take a title-first marketing approach, Tubi is leading with brand-first—debuting its personality and inviting people into its interest-based and personalized content collection for the long-term. Tubi offers 50,000+ titles and 200+ FAST channels from 455 content partners and has delivered 70+ originals. Tubi not only offers a deep catalog but viewers are more engaged than ever as total viewing time grew 41% year on year (FQ2 2023 over FQ2 2022).

Tubi’s partnership with Mischief @ No Fixed Address will continue with a separate brand campaign launching this year.

About Tubi

Tubi, Fox Corporation’s ad-supported video-on-demand service,  has over 50,000 movies and TV shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

About Mischief @ No Fixed Address

Mischief creates work that makes a stir, because it believes the riskiest thing a brand can do is be ignorable. The creative shop has been Tubi’s agency of record since October 2022.

TUBI SIGNS CONTENT DEAL WITH WARNER BROS. DISCOVERY ADDING 14 WB BRANDED FAST CHANNELS AND 225+ AVOD TITLES TOTALING OVER 2,000 HOURS

“Westworld,” “Raised by Wolves,” “Legendary,” “FBoy Island,” “The Nevers,”
“Finding Magic Mike,” “Head of the Class,” and “The Time Traveler’s Wife” Will Be Available
via Three Brand New FAST Channels Curated by Tubi 

11 Additional Genre-Focused FAST Channels Will Also Launch Featuring Popular Titles Including “Cake Boss,” “My Cat from Hell,” “Breaking Amish,” “Caribbean Life,” “How It’s Made,” “Paranormal Lockdown,” “Murder Chose Me,” “Mysteries at the Museum,” “A Wedding Story,” and “My Five Wives,” Also Available On-Demand

Additional AVOD and FAST Channel Content Will Include Beloved Films such as
“The Astronaut’s Wife,” “For Your Consideration,” and “Lord of the Flies,” as well as
Hit Series Including “Third Watch,” “Eight is Enough,” “La Femme Nikita,” and “Jericho”

SAN FRANCISCO, January 31, 2023 – Tubi (www.tubi.tv) today announced it has signed a content deal with Warner Bros. Discovery that will add 14 WB branded FAST channels and over 225 AVOD titles totaling over 2,000 hours to the platform. Tubi will launch three brand new curated FAST channels – WB TV Keeping It Real, WB TV Watchlist and WB TV All Together – each featuring award-winning Warner Bros. Discovery content including all seasons “Westworld,” “Raised by Wolves,” “Legendary,” “FBoy Island,” “The Nevers,” “Finding Magic Mike,” “Head of the Class,” and “The Time Traveler’s Wife.” Also debuting on the platform are 11 FAST channels focused around fan-favorite genres including Lifestyles, Homes, Classic Movies, Education, Mysteries, and Weddings, among several others. New titles across Tubi’s expanded linear channel and AVOD offering will include popular series such as “Cake Boss,” “My Cat from Hell,” “Breaking Amish,” “Caribbean Life,” “How It’s Made,” “Paranormal Lockdown,” “The Tomorrow People,” and “My Five Wives,” as well as select seasons of “The Bachelor,” “The Bachelorette” and “Bachelor in Paradise,” in addition to beloved classic films including “The Astronaut’s Wife,” “For Your Consideration” and “Lord of the Flies.” Content will begin rolling out as early as February 1 and throughout the month.

“Warner Bros. Discovery has a catalogue that TV lovers can’t get enough of and Tubi is proudly making many of these recent hits from Warner Bros. Discovery available to new audiences this month,” said Adam Lewinson, Chief Content Officer, Tubi. “From critically acclaimed and groundbreaking to lighthearted and addicting, our new WB branded FAST channels and on-demand offering will speak to each of Tubi’s distinct audience communities.”

“Tubi’s innovative platform and these new channels are one more way we are bringing Warner Bros. Discovery’s vast array of content to our fans,” added David Decker, President of Warner Bros. Discovery Content Sales.  “Tubi is an incredible client, and we’re excited to expand our relationship with these new channels.

New FAST channels coming to Tubi include:

• WB TV Watchlist – a collection of premium television series including “Westworld,” “Raised by Wolves,” “The Nevers,” and “Time Traveler’s Wife,” “Babylon 5, “Third Watch,” “La Femme Nikita” among others
• WB TV Keeping It Real – a collection of the best reality shows including “FBoy Island,” “The Bachelor,” “The Bachelorette,” “Bachelor in Paradise,” and “Finding Magic Mike,” among others
• WB TV All Together – a collection of family-friendly series with stories that feel like home and characters who feel like family including “Eight is Enough,” “Better With  You,” and “Head of the Class,” among others

Additional FAST channels coming to Tubi, with content also available on-demand, include: 

• WB TV Sweet Escapes – cake competitions, baking and beyond for the ultimate sweet escape with shows including “Cake Boss,” “Extreme Cake Makers,” and “Cake Wars”
• WB TV Paws & Claws – Paws, claws and maybe some jaws. Get your furry fix with a wild collection of shows featuring your favorite pets including “Dogs 101” and “My Cat from Hell”
• WB TV Slice of Life – Discover the unique lives of people from all corners of the world with shows including “Extreme Couponing,” “Breaking Amish,” and “My Big Fat Gypsy Wedding”
• WB TV Welcome Home – Where home owning dreams come true with the best of real estate and interior design with shows including “Caribbean Life,” “Buying Hawaii,” and “Bahamas Life”
• WB TV At the Movies – Grab your popcorn and settle in for the perfect mix of classic films from the ‘70s, ‘80s and ‘90s
• WB TV How To – Find the answers to some of the world’s most interesting questions with these curiosity-inspiring series including “How It’s Made,” “How to Build Everything,” and “How the Earth Works”
• WB TV Supernatural – Real-life stories of ghosts, goblins and other out-of-this-world entities with shows including “Ghost Brothers,” “Paranormal Lockdown,” and “Ghost Asylum”
• WB TV Crime Series – Shocking crime scenes, unsolved cases, intense investigations and more with shows including “Murder Chose Me,” “A Crime to Remember,” and “Murder Comes to Town”
• WB TV Mysteries – Untold stories of unexplained, unsolved and unknown mysteries from around the world including shows like “Mysteries at the Museum,” “Mysteries at the Monument,” and “Off Limits” 
• WB TV Love & Marriage – Say “I do” to all the best wedding stories waiting for you at the end of the aisle with shows including “Say Yes to the Dress Atlanta,” “Four Weddings,” and “A Wedding Story”
• WB TV Family Rules – From unconventional couples to unbelievable stories, enjoy these series about real-life families including “Long Lost Family,” “The Little Couple,” and “My Five Wives”

Over 90 Warner Bros. films will also be available on Tubi across its upcoming FAST channels and on-demand library including “Mad City,” “Return of the Living Dead: Part II,” “A Scanner Darkly,” “With Honors,” “50 Cent: Refuse 2 Die,” “Angus,” “Chain of Fools,” “Club Paradise,” “December Boys,” “Don Juan Demarco,” “Fair Game,” “Fearless,” “Hearts in Atlantis,” “Liberty Heights,” “Lost & Found,” “The Mambo Kings,” “Meeting Venus,” “Moving,” “National Lampoon’s Senior Trip,” “Other People’s Money,” “Salton Sea,” and “Sibling Rivalry,” among several others.

About Tubi

Tubi, Fox Corporation’s ad-supported video-on-demand service, has over 48,000 movies and TV shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 400+ entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.Tubi Social Media Links:  Facebook | Instagram | Twitter | YouTube | LinkedIn

About Warner Bros. Discovery

Warner Bros. Discovery is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film, and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs, and entertains audiences worldwide through its iconic brands and products including Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.

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TUBI LAUNCHES ITS FIRST ORIGINAL UNSCRIPTED COOKING SERIES “KITCHEN COMMANDO” FROM STUDIO RAMSAY GLOBAL 

Led By Former US Army Master Sergeant and White House Chef, Chef Andre Rush, KITCHEN COMMANDO Brings the Might of The Military to Restaurants Across America

The Original Unscripted Cooking Series Will Premiere on Tubi Super Bowl LVII Sunday, February 12, 2023

SAN FRANCISCO JANUARY 23, 2023 – Tubi (www.tubi.tv) announced today the official launch of its first original unscripted cooking series, KITCHEN COMMANDO. From award-winning chef, restaurateur and presenter Gordon Ramsay via his worldwide production venture, Studio Ramsay Global, and FOX Alternative Entertainment – the makers behind the smash hits “Next Level Chef” – KITCHEN COMMANDO will see former US Army Master Sergeant and White House Chef, Chef Andre Rush, take on a new mission to save struggling restaurants and reignite their passion for the service industry. KITCHEN COMMANDO premieres on Super Bowl LVII Sunday, February 12, 2023 with a new episode rolling out every Sunday.

“We couldn’t be more excited to introduce our very first unscripted original cooking series from icon and CEO  Gordon Ramsay and Studio Ramsay Global,” said Adam Lewinson, Chief Content Officer, Tubi. “Chef Rush, a man whose military and culinary experience commands respect and attention, makes KITCHEN COMMANDO entertaining, compelling and heartfelt television.”

“I’m so thrilled to bring KITCHEN COMMANDO to Tubi viewers,”  said series Executive Producer Gordon Ramsay. “Spending time with Chef Rush, I know firsthand his dedication to the food world, and his story is an inspiration to any chef. And trust me, his arms are no joke!”

Over 10 episodes, Chef Rush will visit restaurants in the surrounding D.C. area in need of his discipline and resourcefulness. In each episode, Chef Rush will deploy all his talents to whip these eateries back into shape.

In the series premiere, Chef Rush meets a defeated married couple whose internet sensation crab-themed restaurant is now a toxic mess and their attitudes are even worse. Can Chef Rush help turn this ship around?

KITCHEN COMMANDO is executive produced by Gordon Ramsay, Robert Twilley and Matthew Hobin, with Natalie Ebnet serving as co-executive producer. KITCHEN COMMANDO is a production of FOX Alternative Entertainment and Studio Ramsay Global, LLC.

In 2021, Gordon Ramsay and FOX Entertainment jointly formed STUDIO RAMSAY GLOBAL, a new production entity co-owned between the two that is developing, producing and distributing culinary and lifestyle programming for FOX, its ad-supported streaming platform, Tubi, and platforms worldwide.

ABOUT TUBI

Tubi, Fox Corporation’s ad-supported video-on-demand service, has over 48,000 movies and TV shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 400+ entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

Tubi Social Media Links:  Facebook | Instagram | Twitter | YouTube | LinkedIn

ABOUT STUDIO RAMSAY GLOBAL

Renowned for highly successful and award-winning original programming, Emmy-nominated and BAFTA-winning Gordon Ramsay produces TV shows on both sides of the Atlantic, seen by audiences worldwide in more than 200 territories, and he is the only talent on air in the U.S. with four prime-time national network shows. He hosts and executive-produces NEXT LEVEL CHEF, HELL’S KITCHEN, MASTERCHEF, MASTERCHEF JUNIOR, and the upcoming GORDON RAMSAY’S FOOD STARS, all on FOX, in addition to specials, including 2021’s Gordon Ramsay’s American Road Trip.

In 2021, Ramsay and FOX Entertainment announced their leading new worldwide production venture, Studio Ramsay Global, with offices in London, Los Angeles and Glasgow, to develop, produce and distribute culinary and lifestyle programming for FOX, Tubi and global markets. His earlier multimedia production company, Studio Ramsay, was launched in the U.K. in 2016 to create and develop unscripted, digital and scripted programming, focusing on new formats and innovative programming, as well as fostering new talent. Its shows include GORDON RAMSAY’S 24 HOURS TO HELL AND BACK, which was the highest-rated food show of 2019; The F-Word Live With Gordon Ramsay; Gordon Ramsay: Uncharted on National Geographic Channel, which airs in 172 countries and 43 languages worldwide; the ratings hit and BAFTA-nominated Gordon, Gino and Fred’s Road Trip for ITV; Gordon Ramsay’s Bank Balance on BBC1; the daytime cooking series Culinary Genius, which premiered on ITV in the U.K., and was syndicated on FOX stations in the U.S.; the ITV series The Savoy and Gordon on Cocaine; and the highly popular children’s series Matilda and the Ramsay Bunch, starring Tilly Ramsay, for U.K. children’s channel CBBC.

It was recently announced that Ramsay will have his own FAST channel on Fox’s ad-supported streamer Tubi. The FAST channel will feature episodes of classic Ramsay shows such as HELL’S KITCHEN, KITCHEN NIGHTMARES, MASTERCHEF and MASTERCHEF JUNIOR. From September, they will be joined by series including Ramsay’s Best Restaurant, Gordon Ramsay’s Ultimate Cookery Course, Gordon’s Great Escape, The F Word and Ramsay in 10.

Studio Ramsay Global Digital Division is behind all of Ramsay’s original content on his highly successful YouTube Channel, which has made Ramsay the most subscribed chef on the platform. The 18-34 dominated channel launched the trending interview series Scrambled and is also behind the highly successful Ramsay in 10, which went live during the global COVID-19 pandemic. Studio Ramsay Global Digital oversees and creates content for all behind-the-scenes moments from Studio Ramsay linear programming, has produced content for National Geographic and Masterclass, and produces recipe content across Ramsay’s 90 million plus Social Media reach, including his breakout TikTok account.

For more information, please visit www.studioramsay.com and www.gordonramsay.com or follow Studio Ramsay Global and Gordon Ramsay on Instagram, TikTok, Facebook and Twitter.

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