TUBI ACQUIRES STXfilms AND PROJECT X ENTERTAINMENT’S SUPERNATURAL THRILLER “BED REST” STARRING MELISSA BARRERA

Written and Directed by Lori Evans Taylor BED REST Will Debut Exclusively on Tubi December 7th

SAN FRANCISCO November 21, 2022 – Tubi (www.tubi.tv), is excited to announce it has acquired the exclusive U.S. streaming rights to the STXfilms supernatural thriller, BED REST. Starring Melissa Barrera (“In the Heights,” “Scream”) the film is written by Lori Evans Taylor (“Final Destination 6”) who also makes her directing debut. STXfilms has the global distribution rights for BED REST, in which STXinternational has licensed the film worldwide. BED REST is produced by William Sherak, James Vanderbilt, and Paul Neinstein through their Project X Entertainment banner, along with Evans Taylor and Barrera, in what is her feature-film producorial debut. Financing for the film was provided by Bondit Media.

After years of struggling to start a family, Julie Rivers (Barrera) is pregnant again and moving into a new home with her husband as they embrace a fresh start. Upon being ordered to mandatory bed rest, Julie begins to slowly unravel as she suffers through the monotony and anxiety of her new constraints. Soon, terrifying ghostly experiences in the home begin to close in on Julie, stirring up her past demons and causing others to question her mental stability. Trapped and forced to face her past, and the supernatural, Julie fights to protect herself and her unborn baby.

“We’re very excited to be the exclusive home for this gripping psychological thriller that has you wondering until the very end if what we see is to be believed,” said Adam Lewinson, Chief Content Officer, Tubi. “Melissa is absolutely captivating in BED REST and we can’t wait for audiences to see her incredible portrayal of this isolated character working through her grief while facing frightening supernatural elements.”

“As a first-time producer, it is my profound pleasure to be partnering with Tubi to bring BED REST to a savvy and engaged audience,” said Barrera. “While on the surface, BED REST is a horror film, it is a story that will resonate deeply with anyone who’s experienced grief and been haunted by loss. Lori Evans Taylor has created a deeply emotional journey for audiences, and I’m grateful to my partners at Project X and STX for bringing us together to share this story with the world.”

“Tubi has been an excellent partner and we are excited to be collaborating once again on a new, original movie that will leave their viewers who are looking for creeps and supernatural twists and scares truly satisfied,” said David Spiegelman, President, Domestic TV & Digital Distribution for STXfilms.

“We knew Melissa was the perfect choice to headline this film with her natural talent and work ethic,” said Project X Entertainment. “Having the pleasure of working with Melissa on two “Scream” films, she’s showcased her interest in all facets of filmmaking and proved to be an unbelievable producing partner, as well as a welcome part to the PXE family. We’re excited that all of us could come together to tell this thrilling story that Lori Evans Taylor created in her directorial debut.”Barrera captivated audiences in Lin-Manuel Miranda’s movie musical adaptation of “In the Heights,” for Warner Bros. She can currently be seen in the Netflix global hit “Keep Breathing” which premiered #1 in the Top 10 and  remained there for weeks. Barrera will soon star as the title character in the musical “Carmen,” opposite Paul Mescal for Sony  Pictures Classics. She previously starred in Paramount and Spy Glass Media’s latest installment of the iconic horror franchise “Scream,” and will reprise her role in the next installment set for a March 10, 2023 release.

Taylor recently completed the script for “Final Destination 6” which is currently in pre-production. She is also currently working on the script “I Am Still Alive,” starring and produced by Ben Affleck. Her previous credits include “Lucky Dog,” “Welcome Home” and others.

Barrera is repped by WME, Bridge Works Entertainment, Sugar 23, and Gang Tyre. Taylor is represented by ICM Partners, Kaplan/Perrone and McKuin Frankel.

About Tubi

Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with over 48,000 movies and TV shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 400+ entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

About STXfilms

STXfilms, a division of STX Entertainment, is a next-generation film studio that produces, acquires, distributes, and markets motion pictures at scale. From blockbusters like “Greenland,” “Hustlers,” “Bad Moms”, and “The Upside” to hits like “The Gentlemen,” “Molly’s Game,” and “The Gift”, STXfilms produces star-driven films for a global audience. In just 7 short years, its slate of films has already grossed over $1.8b in global theatrical box office. With a wide range of partners including Universal Pictures Home Entertainment and Showtime (which handle the physical and premium television releases of STXfilms content, respectively), the studio is a fast-growing, industry powerhouse. Upcoming films include “Ferrari” starring Adam Driver and directed by Michael Mann, “Muscle” starring Vin Diesel, “Operation Fortune: Ruse de guerre” directed by Guy Ritchie and starring Jason Statham, “The Marsh King’s Daughter” directed by Neil Burger and starring Daisy Ridley and Ben Mendelsohn, and “Greenland 2: Migration,” the sequel to the global hit starring Gerard Butler as well as a number of direct-to-platform productions like “Night Wolf” starring Kevin Hart, “I Slept with Joey Ramone” starring Pete Davidson, and “My Spy 2.”

About Project X

Founded in 2019 by William Sherak, Paul Neinstein and acclaimed screenwriter James Vanderbilt (“Zodiac,” “The Amazing Spider-Man”), Project X Entertainment (PXE) is an independent production company that develops and produces feature length motion pictures as well as episodic programming and docuseries for streaming, broadcast, cable television and other distribution platforms.

The company launched their slate in 2022 with dynamic films “Scream” (Paramount Pictures), “Ambulance” (Universal) and “Bed Rest” (STX Entertainment) with TV projects to follow in 2023 including Netflix’s “The Night Agent” and FOX’s in-development animated sitcom “Bloom County” based on the Pulitzer Prize winning comic strip. More information on recent projects and credits can be found at https://www.projectxentertainment.com/

TUBI INTEGRATES FREEWHEEL’S BEESWAX INTO ITS PROPRIETARY AD TECHNOLOGY

FreeWheel’s Beeswax Technology Integration Opens Access to Enhanced Programmatic Buying Features for Clients

New Integration Has Led to a 307% Increase in Month-Over-Month Spend

SAN FRANCISCO, October 13, 2022 – Tubi (www.tubi.tv) today announced it has integrated FreeWheel’s Beeswax technology into its proprietary ad technology. As a result of integrating Beeswax enhanced bidding capabilities, Tubi and Beeswax’s mutual clients will have full access to programmatically acquire incremental inventory and extend audience reach in one easy workflow. The adoption also allows Beeswax customers access to Tubi’s  first-party data targeting and measurement solutions, as well as real-time addressability via its earlier adoption of LiveRamp’s Authenticated Traffic Solution. Since its technology integration with Beeswax, Tubi has already experienced a 307% increase in month-over-month spend from Beeswax Buyers.

“Our partnership with FreeWheel has allowed us to optimize our inventory and extend our connection to Beeswax customers,” said Mark Rotblat, Chief Revenue Officer, Tubi. “We’re thrilled to integrate Beeswax’s enhanced bidding technology into our supply side platform and have already experienced substantial growth as a result of this collaboration.”

Beeswax is a leading demand side platform for buyers to access premium CTV inventory – especially in the growing FAST space,” said Matt Clark, Vice President of Partnerships, FreeWheel. “With this new direct connection to Tubi, it’s easier than ever for our buyers to access Tubi’s premium, brand safe content and to scale advertiser campaigns against desired audiences in an incredibly efficient manner.”

Continuing to bolster its ad tech leadership position among ad-supported video-on-demand services, Tubi has created an addressable marketplace for brands and agencies by providing addressability on all 25+ devices where the streaming service is available, helping to facilitate better advanced measurement and targeting.

FreeWheel’s Beeswax technology integration further complements Tubi’s adoption last year of LiveRamp’s Authenticated Traffic Solution. At the time of the integration, Tubi was the first free, ad-supported online streaming service in the US to enable the passing of RampID in the bidstream and also use LiveRamp’s Authenticated Traffic Solution to directly connect authenticated inventory with advertiser demand. A first-of-its-kind partnership for Connected TV in the US, Tubi’s collaboration with LiveRamp allowed for addressability on all OTT devices and maintains the ability to reach a large percentage of first-party audiences.

About Tubi

Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with more than 45,000 movies and TV shows in the U.S., including a growing library of Tubi Originals, 200+ local and live news, sports and entertainment channels, and 400+ entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available in the U.S. on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, LG TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 4 & 5, Xbox One & Series X|S, and on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

About FreeWheel

FreeWheel empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers.

With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel is a part of Comcast Corporation, a global media and technology company. It stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel.com, and follow us on Twitter and LinkedIn.