Tubi Appoints Courtney Sanchez As Chief Strategy Officer And Executive Vice President Of Operations
Ex-HBO and Vimeo Executive Joins as the Most Watched Free TV and Movie Streaming Service in the U.S. Continues to Scale Audience and Engagement
SAN FRANCISCO, January 18, 2024 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, today announced that Courtney Sanchez has been appointed Chief Strategy Officer and Executive Vice President of Operations. Sanchez will be responsible for informing the company’s future growth strategy through data and market-driven insights, and ensuring efficient and effective operations as Tubi continues to scale.
“As more streamers embrace ad-supported entertainment, Tubi’s unique growth formula continues to shine and resonate with younger audiences,” said Anjali Sud, CEO of Tubi. “Courtney is a strategic veteran who has sat at the intersection of media and tech for decades – I am thrilled to welcome her on board to help propel Tubi as we look to differentiate further in the U.S. and scale our formula globally.”
With over 20 years’ experience in media and tech, Sanchez has advised executive leaders across industries on strategic planning, operational efficiency and organizational effectiveness. As COO of Vimeo, she was instrumental in taking the video platform public and building a thriving global community of over 300 million users. Prior to that, Sanchez spent over a decade at HBO, where she held various leadership positions in business intelligence and audience insights.
“It’s a pivotal time in the entertainment business as the streaming landscape shifts increasingly towards ad supported models. Tubi’s leading ad tech, unique and growing audience and vast content library makes for a truly differentiated offering for advertisers, content creators and viewers,” said Courtney Sanchez, Chief Strategy Officer and Executive Vice President of Operations of Tubi. “I’m excited to help the talented Tubi team scale our collective impact in bringing all people access to all the world’s stories.”
Tubi now reaches 1 in 4 households in the US, as measured by VideoAmp July-Sep 2023, with 33% of Tubi streamers unreachable on other top AVOD services according to the 2023 MRI-Simmons’ Cord Evolution Study. Also according to MRI, Tubi saw the fastest growth amongst young and diverse populations, including over 50% growth in the 18-34 demographic and among African American, Asian, Hispanic and Multicultural audiences, all while exceeding 30% growth across all major levels of household income.
In delivering an industry-leading tech platform and rich content algorithm, Tubi provides a frictionless and personalized experience for viewers to engage in a wide variety of genres that fit their interests. Viewers enjoy free content with a low ad load and clutter-free experience, while advertisers can access the latest advancements in tools for planning, buying and measuring performance across platforms and streaming investments.
For more information about Tubi go to Tubi.tv.
About Tubi
Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. The company engages diverse audiences through a personalized experience and the world’s largest content library of over 200,000 movies and TV episodes, a growing collection of exclusive originals and nearly 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.
For media inquiries, please contact:
Seana Sullivan
ssullivan@tubi.tv
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