Tubi Launches New Campaign “Free for Everyone”
Tubi’s service is for free for truly everyone – whether you’re a community hero or a local villain
SAN FRANCISCO, September 5, 2024 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, announced a new ad campaign, “Free for Everyone.” In a series of commercials, Tubi, the most watched free movie and TV ad supported streamer in the US, articulates that the platform is truly free for everyone: whether it’s teachers who raise the next generation of world leaders or kids who skip class to throw rocks at windows. The campaign will air in broadcast and be paired with a creator campaign that lives in social media.
“Tubi is so much more than its free status, and we’ve built a brand that reflects the core truth of our platform – a place to celebrate all the stories our viewers love,” said Nicole Parlapiano, Tubi CMO. “But, recent research showed us that 62% of consumers* who were familiar with Tubi still didn’t know we are free. Between consumers watching their wallets and the insights we gathered – it felt like the right time to kick off a campaign to remind the world that we don’t cost a thing, in a cheeky way.”
“Tubi approaches everything in a way that separates them from the streaming crowd,” said Greg Hahn, co-founder and chief creative officer at Mischief. “The marketing team has a strong belief that every message is a chance to build the brand. In this case, it means finding an entertaining, unexpected, and brutally true way of talking about the fact it is free.”
Tubi has surpassed 81 million monthly active users and recently reached 2.1 percent of total TV viewing time according to Nielsen’s The Gauge. The brand has had multiple creative campaigns this year including “What What You Actually Want to Watch” as a part of launching in the UK in July and “Tubi is More Popular Than” which compared the size of Tubi’s audience to popular things in the world, like bring French or having babies, timed to the Upfronts in May.
The new campaign goes live today and will run on broadcast through football season and have an influencer-driven campaign on social. The campaign was co-created by Tubi’s creative agency of record Mischief @ No Fixed Address.
*Marketcast study from Q2 ‘23
About Tubi
Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. The company engages diverse audiences through a personalized experience and the world’s largest content library of over 250,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.
Media Contact:
Dana Balch
Director of Consumer Communications
dbalch@tubi.tv
