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Tubi Survey Unveils Streaming Habits of HBCU Students on the Heels of Homecoming

November 7, 2023


Tubi Survey Unveils Streaming Habits of HBCU Students on the Heels of Homecoming

Connection, Culture and Community: Tubi’s Growing Affinity Among HBCU Students 

SAN FRANCISCO, November 6, 2023 – Tubi ( today unveiled streaming habits of HBCU students including a growing affinity for the most watched free TV streaming service in the U.S. In a survey fielded in September, Tubi stood out as a cultural beacon and a primary choice as a platform of preference for both content discovery and viewing with 75% of HBCU students prioritizing the service for entertainment. 

The findings underscore a transformative shift to free ad supported streaming television, with Tubi emerging as a top choice for HBCU students, reflecting its commitment to authenticity, relatability, and accessibility. The survey, conducted from September 21st to September 29th, 2023 by Sage Outcomes, found it’s not just about finding a platform to stream favorite shows or movies; it’s about finding a platform that understands the audience, resonates with their experiences, and mirrors their narratives

Key points from the survey findings included:

  • Free & Unique Programming: 75% of HBCU students prioritize Tubi for its free streaming model and its vast catalog. 42% of respondents said Tubi has content that other platforms do not have (42%).
  • Word of Mouth: Many students tune in to Tubi content based on recommendations from peers (39%).
  • Power of Personalization: More than half of students find content on Tubi through personalized recommendations.
  • Bridging Legacies: Black Greek life narratives resonate deeply with over 60% of students involved in these communities and gravitate toward content that relates to their lived experiences.
  • Cultural and Authentic Connection: Tubi’s content offerings are tailored to the HBCU experience that tend to over-index on nostalgic classics that are among daily culturally trending conversations and humor, with 54% of HBCU students favoring comedy content on Tubi.
  • Streaming Habits: Nearly 50% of HBCU students engage with TV content several times a week, with 40% tuning in daily.
  • Device Versatility: A significant majority of students prefer streaming Tubi on TVs (57%), followed closely by smartphones (54%).
  • Communal Consumption: While 35% of HBCU students enjoy watching Tubi solo, 40% opt for a shared experience with roommates or dorm mates.
  • Relax & Engage: A soothing 72% of students turn to Tubi for relaxation post a hectic day, while 42% remain actively engrossed.

About Tubi

Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 200,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.


Media Contact: 

Dana Balch

Director of Consumer Communications


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