Tubi Turns the Ridiculous Lengths People Go to Feel Something Into a Global Campaign Built Around How We Want to Feel
SAN FRANCISCO, September 10, 2026 – At a time when people are looking for ways to feel something – anything – they turn to entertainment for an escape, a comfort, or a thrill. Today, Tubi unveiled “Find Any Feeling For Free,” its first-ever global brand campaign, built around a simple truth: how we want to feel drives what we want to watch. With the largest free content library in streaming, Tubi gives viewers the freedom to go wherever that feeling takes them. The campaign arrives as Tubi reaches 110 million monthly active users, up 14% year-over-year, marking a new level of growth and scale for the brand.
“We are in an era of yearning, where people are looking for experiences that make them feel alive, whether that is through awe, fear, desire, joy or catharsis,” said Nicole Parlapiano, Chief Marketing Officer at Tubi. “What we choose to watch is deeply personal and is often driven by what we want to feel next. ‘Find Any Feeling For Free’ taps into that very human impulse and gives people an emotional reason to turn to Tubi.”
Across the campaign’s nine films, people go to increasingly ridiculous lengths in pursuit of a particular feeling. From a woman faking her own death to experience an outpouring of love to a man sprinting toward mysterious lights in the woods in search of a thrill. Each ultimately lands on the same, much simpler alternative: Or You Could Tubi. Together, the films span feelings from tender to terrified, underscoring the campaign’s central promise: whatever you want to feel, there’s something on Tubi for it.
“Find Any Feeling For Free” is Tubi’s largest campaign to date by volume of creative assets, extending beyond the nine films and across Tubi’s growing international markets, with out-of-home, social, and locally-tailored creative activations that bring Tubi into the cultural moments and places where people are already feeling something.
In the U.S., the campaign comes to life through TubiFone, a decidedly Tubi spin on the old-school movie hotline. By dialing 1-833-605-TUBI, callers can choose a feeling they’re chasing — from adventurous to vengeful, sentimental to romantic — and hear recommendations for movies and series on Tubi that match their mood. In an age of endless scrolling and searching, TubiFone offers a refreshingly human answer to the perennial question, “What should I watch?”
The Find Any Feeling For Free campaign was created in partnership with Tubi’s creative agency of record, Mischief @ No Fixed Address.
About Tubi
Boldly built for fandom, Tubi (www.tubitv.com), Fox Corporation’s (NASDAQ: FOXA, FOX) free streaming service, entertains over 110 million active users each month. Tubi offers the world’s largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.
