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TUBI AND LIONSGATE ENTER EXCLUSIVE MULTI-YEAR CONTENT DEAL FOR SLATE OF FILMS

June 14, 2022

TUBI AND LIONSGATE ENTER EXCLUSIVE MULTI-YEAR CONTENT DEAL FOR SLATE OF FILMS

FOX Entertainment’s Free Streaming Service to be the Premier AVOD Home to 30 New Features, Including Recent Releases “Shattered,” Starring John Malkovich, Frank Grillo, Cameron Monaghan and Lily Krug; and “Pursuit,” Starring John Cusack and Emile Hirsch

SAN FRANCISCO and SANTA MONICA, CA, June 14, 2022 – Tubi (www.tubi.tv), FOX Entertainment’s free ad-supported streaming service, today announced it has entered an exclusive multi-year slate deal with global content leader Lionsgate (NYSE: LGF.A, LGF.B) to become the premier AVOD home to 30 new feature films. The partnership also includes more than 200 Lionsgate fan-favorite titles that will be added to Tubi’s popular library. 

Now available on Tubi is “Shattered,” starring John Malkovich, Frank Grillo, Cameron Monaghan, and Lily Krug, with “Pursuit,” starring John Cusack and Emile Hirsch, coming to the service on June 27 and “Wolf Hound,” starring Trevor Donavan, James Maslow and Michael Wayne Foster, coming to the service this fall. These films will join additional soon-to-be announced star-driven titles that include such talent as Morgan Freeman, Bruce Willis, Mel Gibson, Anna Paquin and Martin Lawrence. 

“We’re thrilled to be expanding our long-standing partnership with Lionsgate,” said Adam Lewinson, Chief Content Officer at Tubi. “Bringing together an exclusive free offering of thirty upcoming releases, as well as beloved movies and series from Lionsgate’s world-class content library, will deliver even more value to our viewers.”

“This agreement reflects our ability to have multiple bespoke content licensing deals with an expanding array of buyers in every part of the content ecosystem,” said Lionsgate President of Domestic Television Distribution Ryan Lowerre. “We’re pleased to expand our longstanding relationship with Tubi, a leader among AVOD platforms, to bring an exciting slate of star-driven multiplatform films to their viewers.”

Films encompassed by the agreement include, among many others:

  • “Shattered”now available and exclusively free to stream

An action thriller starring Academy Award Nominee John Malkovich (“Red”) and Frank Grillo (“Avengers: Endgame”), “Shattered” follows lonely tech millionaire Chris (Cameron Monaghan, “Shameless”) who encounters charming, sexy Sky (Lily Krug, “Every Breath You Take”), and passion grows between them. When he’s injured, she quickly steps in as his nurse. But Sky’s odd behavior makes Chris suspect that she has more sinister intentions, especially when Sky’s roommate is found dead from mysterious causes.

  • “Pursuit”exclusively free to stream beginning June 27

John Cusack (“Grosse Pointe Blank”) and Emile Hirsch (“Into the Wild”) star in this action thriller about a tough cop’s hunt for an even tougher criminal. Detective Breslin crosses paths with Calloway (Hirsch), a ruthless hacker desperate to find his wife, who has been kidnapped by a drug cartel. When Calloway escapes police custody, Breslin joins forces with a no-nonsense female cop to reclaim his prisoner. But is Calloway’s crime-boss father (Cusack) somehow involved in this explosive situation? 

  • “Wolf Hound”exclusively free to stream Fall 2022

Starring Trevor Donavan (“90210”), James Maslow (“Big Time Rush”) and Michael Wayne Foster (“Embattled”), and based on the real-life Nazi program KG 200, “Wolf Hound” chronicles the story of a Jewish-American pilot shot down behind enemy lines. With little more than his wits and a sidearm, he must outsmart a brilliant enemy, rescue his captured crew, and foil a plot that could change the course of the war.

The agreement encompasses titles not covered under Lionsgate’s Pay One theatrical output agreement with Starz.

About Tubi

Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with more than 40,000 movies and TV shows, including a growing library of Tubi Originals, 125+ local and live news, sports and entertainment channels, and 400+ entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

About Lionsgate

Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium global subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world.  The Company’s film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.

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TUBI SEES EXPONENTIAL GROWTH WITH 51 MILLION ACTIVE USERS AND A RECORD-BREAKING 3.6 BILLION HOURS WATCHED LAST YEAR

May 2, 2022

TUBI SEES EXPONENTIAL GROWTH WITH 51 MILLION ACTIVE USERS AND A RECORD-BREAKING 3.6 BILLION HOURS WATCHED LAST YEAR

TUBI IS DOUBLING DOWN ON CONTENT RELEASING MORE THAN 100 TUBI ORIGINAL TITLES IN YEAR AHEAD, AMID EXPANSIVE GROWTH IN CONSUMER AWARENESS AND TOTAL VIEWING TIME

Tubi Adds Entertainment FAST Channels, Featuring FOX Entertainment’s THE MASKED SINGER, TMZ and Studio Ramsay Global’s GORDON RAMSAY

Tubi Releases “Campaign Insights,” a First-of-Its-Kind Analysis With Rich Audience Information for Contextual Transparency in OTT

NEW YORK, May 02, 2022 – Tubi (www.tubi.tv), a division of FOX Entertainment, today unveiled that, on the heels of a banner year, it will debut more than 100 original titles in the next 12 months, doubling down on programming and providing new, innovative measurement solutions, including its newly announced “Campaign Insights.”

Over the past year, Tubi delivered explosive growth, with 51 million active users announced last quarter and a record-breaking 3.6 billion hours watched in 2021, a 40% Year-over-Year increase in total viewing time (TVT). As the fastest-growing AVOD service in terms of consumer awareness,* Tubi delivers diverse, massive and incremental audiences at scale.

Tubi has seen double-digit growth in all audience segments over the past year — with the most growth among college educated and affluent demos, placing Tubi on par with U.S. national averages. With an average viewer 16+ years younger than non-streamers, Tubi’s audience is nationally representative across geographic, economic and educational segments, and includes a large multicultural audience, comprising 40% of its user base.

Following a record-breaking year, Tubi is cementing its commitment to original content, giving audiences more of what they love, including Black Cinema, thriller, horror, sci-fi, romance and adult animation genres; and also providing a new opportunity for brands to integrate early during the development of its originals slate. Tubi’s enormous library – at 40,000+ titles, the largest in free ad-supported streaming – continues to super-serve and provide world-class value for advertisers and audiences.

Tubi will expand its linear offerings to complement the platform’s current lineup of more than 100 sports and local news channels. Channels for FOX Entertainment’s THE MASKED SINGER, TMZ and Studio Ramsay Global’s GORDON RAMSAY, will join Tubi Originals and Tubi en Español, which will soon be available on the platform.

In addition, Tubi will continue to maximize synergy throughout the FOX portfolio – including co-productions with Emmy Award-winning animation studio Bento Box Entertainment, MarVista Entertainment, as well as monthly documentaries and specials from FOX Alternative Entertainment and TMZ, respectively.

“Tubi’s approach of personalization allows for content for every community, and our record growth shows it’s working. We’re doubling down on this approach while delivering our brand partners transparency and an opportunity to reach incremental, diverse and highly engaged consumers,” said Mark Rotblat, Chief Revenue Officer at Tubi.

Tubi recently released “Campaign Insights,” a first-of-its-kind analysis that brings together unique content groupings, or “Content Clusters,” with rich audience information, and gives brands the ability to match audience and context, just like on TV, but with the power and transparency of digital. Tubi’s latest forward-thinking ad solutions for brands provide actionable insights across the marketing funnel, complementing its Certified Measurement Program, which includes partnerships and integrations with leading measurement companies, such as TVSquared, Foursquare and Kantar. Together with Tubi’s low ad load and Advanced Frequency Management tool, which caps exposure at the campaign level regardless of demand source, Tubi’s ad tech also includes organic in-app placements, prime pod positioning and integrated marketing opportunities that complement the viewer experience while driving impact.

Last week, Tubi announced that it’s working with Nielsen on an expansion of its relationship as one of the first AVOD services that will offer complete measurement across its entire footprint of more than 25 devices, advancing advertisers’ needs for third-party measurement.

With the largest library of premium movie and television content in streaming, Tubi recently released findings from The Stream: 2022 Audience Insights for Brands, demonstrating Tubi, together with FOX, offers incremental reach: 71% of Tubi streamers are unreachable on cable, 56% are unreachable on linear TV, and 27% are unreachable on any other major free streaming platform. The findings also found that this year, AVOD will surpass SVOD with respect to market share.

*(YouGov BrandIndex, 3Q20-Feb22)

About Tubi

Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with more than 40,000 movies and TV shows, including a growing library of Tubi Originals, 100+ local and live news and sports channels, and 400+ entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

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TUBI’S HIT SERIES “THE FREAK BROTHERS” RETURNS FOR A SECOND SEASON, MARKING STREAMER’S FIRST-EVER SERIES RENEWAL

TUBI’S HIT SERIES “THE FREAK BROTHERS” RETURNS FOR A SECOND SEASON, MARKING STREAMER’S FIRST-EVER SERIES RENEWAL

All-Star Voice Cast Includes Woody Harrelson, John Goodman, Pete Davidson, Tiffany Haddish, Adam Devine, Blake Anderson, Andrea Savage, La La Anthony and Rapper ScHoolboy Q

Original Animated Series from WTG Enterprises and Lionsgate to Return to FOX Entertainment’s Free Streaming Service with Eight New Episodes

Tubi announced it has renewed the hit comedy, THE FREAK BROTHERS, its first-ever original animated series, for a second season, which is slated to premiere in December 2022. THE FREAK BROTHERS, based on Gilbert Shelton’s cult classic underground comic series, delivered nearly twice as many viewers as the #2 series on the platform in its first seven weeks (11/14 – 1/3). THE FREAK BROTHERS will return with eight new episodes. The series’ all-star voice cast includes Woody Harrelson, John Goodman, Pete Davidson, and Tiffany Haddish. The series is produced by WTG Enterprises and distributed by global content leader Lionsgate (NYSE: LGF.A, LGF.B).

“We’re excited to bring back our favorite trio of Freaks – and their trippy pet Kitty – for another wild season,” said Adam Lewinson, Chief Content Officer, Tubi. “THE FREAK BROTHERS has received overwhelming reception since its debut in November and has been a key driver in our growing adult comedy offering, cementing Tubi as a destination for adult animation.”

“We’re thrilled to embark on another even more freaky trip with Adam Lewinson, Rachel Koehler and the fantastic teams at Tubi, FOX and Lionsgate. And we’re most excited for our fans to twist one up and enjoy Season Two,” said executive producer Courtney Solomon.

“The success of Season One helped lay the foundation for this awesome new ‘Freak Brothers’ audience, and Season Two will be full of hilarity and surprises for our Super Freak army,” said executive producer Mark Canton.

“We’re pleased to continue our ‘trip’ with FOX and Tubi on a hilarious second season of the Freak Brothers,” said Lionsgate President of Domestic Television Distribution Ryan Lowerre. “With a fresh and inventive spin for their second season, Freewheelin’ Franklin, Fat Freddy, Phineas T. Phreakers and Kitty are ready to continue to grow the show’s audience.”

Today’s renewal of THE FREAK BROTHERS highlights the platform’s continued dedication to expanding its adult comedy collection and super-serving its audience with fan-favorite original content. THE FREAK BROTHERS chronicles the escapades of a trio of stoner anti-establishment characters and their cat who wake up from a 50-year nap after smoking a magical strain of weed in 1969, and must adjust to life with a new family in present-day San Francisco.

THE FREAK BROTHERS is based on comic book legend Gilbert Shelton’s “The Fabulous Furry Freak Brothers.” Critiquing the Establishment, while satirizing counterculture at the same time, the comics sold more than 45 million copies in 16 languages and was hailed by The Comics Journal as “One of the 100 Greatest Comics of the Century.” Starburns Industries and Pure Imagination Studios, the studios behind “Rick & Morty” and “The Simpsons: Brick Like Me,” handled the animation for Season One.

THE FREAK BROTHERS is executive-produced by Courtney Solomon (“AFTER,” “Mr. Church,” Cake”) and Mark Canton (STARZ’s “POWER UNIVERSE,” “300,” “Den of Thieves”), along with award-winning showrunners Alan Cohen and Alan Freedland (“King of the Hill,” “American Dad”). Woody Harrelson, Tiffany Haddish, Pete Davidson, Adam Devine, Blake Anderson, Gilbert Shelton and Manfred Mroczkowski also serve as executive producers on the series.

About Tubi

Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with more than 40,000 movies and TV shows, including a growing library of Tubi Originals, 100+ local and live news and sports channels, and 400+ entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

About WTG Enterprises

WTG Enterprises is a modern entertainment branding and licensing company focused on leveraging its exclusive intellectual properties. Based in Beverly Hills, CA, WTG develops, produces, markets and distributes high-quality content across multiple platforms, with a focus on creating and growing mass market adoption of popular brands. WTG is led by studio executives and Hollywood producers Courtney Solomon and Mark Canton.

About Lionsgate

Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium global subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world.  The Company’s film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.

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TUBI IS EXPANDING RELATIONSHIP WITH NIELSEN, ALLOWING ENHANCED MEASUREMENT ACROSS 25+ DEVICES, DELIVERING MORE TRANSPARENCY TO ADVERTISERS

April 29, 2022

TUBI IS EXPANDING RELATIONSHIP WITH NIELSEN, ALLOWING ENHANCED MEASUREMENT ACROSS 25+ DEVICES, DELIVERING MORE TRANSPARENCY TO ADVERTISERS 

Entire Tubi Footprint to Enable Nielsen Digital Ad Ratings Guarantees,
Advancing Advertiser Need for Third-Party Measurement

SAN FRANCISCO – Tubi (www.tubi.tv), a division of FOX Entertainment, today announced that they’re working on an expansion of its current integration with Nielsen that will allow for enhanced and comprehensive measurement through Nielsen’s Digital Ad Ratings (DAR) product. As part of this integration, measurement of Tubi will expand coverage of streaming devices, including computer, mobile and connected TV (CTV) inventory served on specific CTV devices. This will give advertisers a more comprehensive view of ad performance on Tubi, inclusive of co-viewing, and is a step towards increased industry coverage provided via Nielsen ONE, the single source, cross-media measurement solution.

Tubi’s integration with Nielsen DAR will advance advertiser need for third-party measurement in the fast-growing ad-supported OTT space, with measurement and transaction in line with traditional TV audiences. Tubi’s expanded relationship with Nielsen will include co-viewing measurement and allow for buying target audiences across its library of over 40,000 movies and television series.

“As a movie and television streaming service with 80% of our viewers watching on TV screens, we’re excited about the proposed integration of Nielsen Digital Ad Ratings measurement across our device partners,” said Mark Rotblat, Chief Revenue Officer at Tubi. “This upcoming device coverage replaces slim proxies with comprehensive and stable currency-grade measurement, allowing our advertisers to transact on audiences in a way that is apples-to-apples with traditional TV.”

“We are excited to expand our relationship with Tubi through this integration, which enables enhanced and comprehensive measurement through Nielsen Digital Ad Ratings,” said Ameneh Atai, GM, Digital Audience Measurement, Nielsen. “In this increasingly fragmented media landscape, the need for independent measurement is more critical than ever, as is providing more transparency to advertisers. Nielsen Digital Ad Ratings delivers audience measurement metrics across computers, smartphones, tablets and connected TV, providing campaign insights across digital media platforms and a deeper understanding of the unique reach of Tubi’s target audiences.”

With the proposed Nielsen DAR integration on Tubi, brands can now leverage deeper contextual insights and align brand objectives with the thousands of movies and television titles audiences consume. Additionally, advertisers will be able to better understand the demographic and interest-based attributes of an audience.

Tubi has more than 40,000 movies and television series from over 250 content partners, including every major studio, in addition to the largest offering of free live local and national news channels in streaming. The platform gives fans of entertainment, news and sports an easy way to discover new content that is available completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub, and on OTT devices such as Amazon Fire TV, Roku, Apple TV, Chromecast, Android TV, Vizio TVs, Sony TVs, Samsung TVs, Hisense TVs, Comcast X1, Cox Contour, PlayStation 5 and Xbox Series X | S. Consumers can also watch Tubi content on the web at http://www.tubi.tv/

About Tubi

Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with over 40,000 movies and TV shows, including a growing library of Tubi originals, 100+ local and live news and sports channels, and 400+ entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.

An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.

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TUBI ENTERS DEAL WITH AWARD-WINNING FEATURE ANIMATION DISTRIBUTOR GKIDS

February 11, 2022

TUBI ENTERS DEAL WITH AWARD-WINNING FEATURE ANIMATION DISTRIBUTOR GKIDS

GKIDS titles – including Academy Award®-nominated features “Ernest & Celestine” and
“A Cat in Paris,” as well as Goya Award-winning “Nocturna”— to begin rolling out on
FOX Entertainment’s free service later this month

Tubi has entered into a content partnership deal with GKIDS, the acclaimed animation producer and distributor, it was announced today. Later this month, Tubi will begin rolling out celebrated feature films from GKIDS, including the Academy Award®-nominated features “Ernest & Celestine” and “A Cat in Paris,” as well as Goya Award-winning “Nocturna,” with additional titles to be available later this year. The deal with GKIDS is the latest addition to Tubi’s robust selection of premium award-winning animated content, with thousands of hours of anime titles, including “In This Corner of the World,” “Millennium Actress,” “Liz and the Blue Bird” and “Penguin Highway,” as well as beloved animated titles “The Iron Giant,” “Animal Farm,” “Peter and the Wolf,” “Monster House” and more.

GKIDS titles coming to Tubi in 2022 include:

Academy Award®-nominated “Ernest & Celestine”

Academy Award®-nominated “A Cat in Paris”

Goya Award winner “Nocturna”

“Eleanor’s Secret”

“The Painting”

“A Town Called Panic: Back to School Panic”

“A Town Called Panic: Christmas Panic”

GKIDS is the producer and distributor of award-winning feature animation for both adult and family audiences. Since 2010, the company has scored an astounding 12 Best Animated Feature Oscar® nominations with “The Secret of Kells” in 2010, “A Cat in Paris” and “Chico & Rita” in 2012, “Ernest & Celestine in 2014,” “The Tale of The Princess Kaguya” and “Song of the Sea” in 2015, “Boy and the World” and “When Marnie Was There” in 2016, “My Life as a Zucchini” in 2017, “The Breadwinner” in 2018, “Mirai” in 2019 and “Wolfwalkers” in 2021. GKIDS also handles North American distribution for the famed Studio Ghibli library of films, one of the world’s most coveted animation collections, with titles such as “Spirited Away,” “My Neighbor Totoro,” “Princess Mononoke” and others; as well as the critically acclaimed television series “Neon Genesis Evangelion.”

Tubi has more than 40,000 movies and television series from more than 250 content partners, including every major studio, in addition to the largest offering of free live local and national news channels in streaming. The platform gives fans of entertainment, news and sports an easy way to discover new content that is available completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub, and on OTT devices such as Amazon Fire TV, Roku, Apple TV, Chromecast, GoogleTV, LG Smart TVs, Vizio TVs, Sony TVs, Samsung TVs, Hisense TVs, Comcast X1, Cox Contour, PlayStation 4 and 5 and Xbox One and Series X | S. Consumers can also watch Tubi content on the web at http://www.tubi.tv/

JOIN THE CONVERSATION:

Twitter: @Tubi

Instagram: @Tubi

Facebook: @TubiTV

Twitter: @GKIDSfilms

Instagram: @GKIDSfilms

Facebook: @GKIDSfilms

YouTube: @GKIDStv

TikTok: @GKIDSfilms

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FREE STREAMING AUDIENCE SET TO SURPASS SVOD IN 2022 ACCORDING TO THE STREAM: 2022 AUDIENCE INSIGHTS FOR BRANDS, TUBI’S LATEST ANNUAL REPORT ON STREAMING TV TRENDS

February 9, 2022

FREE STREAMING AUDIENCE SET TO SURPASS SVOD IN 2022 ACCORDING TO THE STREAM: 2022 AUDIENCE INSIGHTS FOR BRANDS, TUBI’S LATEST ANNUAL REPORT ON STREAMING TV TRENDS

Subscription fatigue paves way for rapidly increasing AVOD viewership, now more closely reflecting U.S. general population demographics

FOX’s free streaming service continues to grow rapidly, with 3.6 billion hours watched in 2021 and double-digit growth in all audience segments, particularly among educated and affluent demos

DOWNLOAD THE REPORT HERE

FEBRUARY 9, 2022 — Tubi, FOX Entertainment’s free streaming service, today announced findings from The Stream: 2022 Audience Insights for Brands, its annual audience report providing insights that help shape streaming and TV marketing strategies. Tubi’s new research highlights the explosive growth of ad-supported video on demand (AVOD) services, set to surpass SVOD this year in audience size, and the changing demographics of a free streaming universe that remains young and multicultural while becoming more reflective of national audience averages in education and affluence.

The report also revealed that Tubi had 3.6 billion hours streamed in 2021, a 40% YoY increase in total viewing time (TVT) across its largest-in-streaming library of more than 40,000 titles. Further, Tubi’s incremental audience continues to complement other video investments – with 71% of Tubi streamers unreachable on cable, 56% unreachable on linear TV, and 27% unreachable on any other major free streaming platform.

“Our findings in The Stream bring AVOD to the forefront of streaming investment planning for brands in 2022, as well as a necessary complement to existing linear TV strategy,” said Natalie Bastian, Senior Vice President, Marketing, Tubi. “At Tubi, we’ve focused on connecting with new communities — both by accessing FOX’s desirable audience as well as partnering with next generation platforms to reach audiences not found on linear television — and it’s paid off with rapid growth among key audience segments.”

Among the report’s key insights:

  • Free streaming’s audience will grow larger than paid streaming by mid-2022. AVOD audiences grew twice as fast (+16%) as SVOD (+8%) in 2021. In 2022, The Stream projects that the current ~5% gap in market penetration will close, with the number of AVOD users surpassing SVOD. This is attributable to a variety of factors, including subscription fatigue, ubiquitous hardware, cord cutting and increased broadband access. While total view time (TVT) is still led by SVOD, the opportunity for AVOD to expand TVT has never been greater.
  • Free streaming viewership is expanding rapidly among educated and higher-income earners and becoming more reflective of national audience averages. AVOD adoption was led by the young (who still over-index vs. general population), but mature, educated and affluent audiences are growing rapidly. Tubi has seen double-digit growth in all audience segments over the past year — with the most growth among college educated and affluent ($100k+ HHI) demos, placing Tubi on par with U.S. national averages. With an average viewer 16+ years younger than non-streamers, Tubi’s audience has become nationally representative across geographic, economic and educational segments, and includes a large multicultural audience, comprising 40% of its user base.
  • Free streaming platforms are garnering distinct, loyal audiences, while maintaining audience overlap with SVOD. Streamers continue to gravitate to specific AVOD services as their “television of choice,” while being selective about which services they pay a premium for. Factors that determine AVOD selection in a crowded marketplace include ease of use, content, personalization and user experience. Currently, over a quarter (27%) of Tubi streamers can’t be reached on any other major AVOD service: 78% aren’t on Peacock, and 62% aren’t on Hulu; however, 71% subscribe to Netflix, currently unreachable by ads.
  • Streaming will become the fastest growing video format in both viewership and media investment. Connected TV and over-the-top (CTV/OTT) ad spend grew 34% in 2021, compared to 7.4% for national broadcast and cable. The Stream projects that half of all internet users will use free streaming services by 2024, and by 2026, ad-supported video on demand (AVOD) revenues will triple 2021 levels, reaching $31.5 billion.
  • Streaming viewers are becoming more receptive to ads. Tubi has some of the lightest ad load in the AVOD space: only 4-6 minutes per hour of viewing, giving advertisers increased brand recognition and recall in an environment where viewers are most receptive. This compares to traditional TV, with an ad load of 13-17 minutes every hour. Tubi streamers are 10% more likely than the general population to state “I like to look at advertising.”

In maintaining quality ad load, 82% of marketers state ad frequency management is an important factor when partnering with streaming television. With OTT ad spend expected to grow 28% in 2022, Tubi’s Advanced Frequency Management (AFM) solution allows brands to reduce ad repetition and over-frequency, targeting the right viewers with precision and fully realizing the return on their streaming investments. The Stream illustrates AFM’s value for advertisers with a major insurance brand that experienced 213% more unique devices reached and a 113% increase in average daily unique reach during its campaign with Tubi. Further, advertising on Tubi delivered between 75-95% incremental reach for brands.

About the data: Tubi commissioned survey research with MarketCast, a leading industry insights provider, to better understand streamers’ preferences, habits and perspective on the state of streaming today. The online survey of 6,003 adult streamers over 18 years of age was conducted in Q4 2021. Tubi also included analysis from a number of first-party and third-party data sources, focusing on a combination of MRI and self-reported data. Additional partnerships included Advertiser Perceptions, Kantar, MRI-Simmons, NinthDecimal and TVSquared, with all research cited in the report.

To Download the Report:

CLICK HERE

 About Tubi:

Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with over 40,000 movies and TV shows, including a growing library of Tubi originals, more than 100 local and live news and sports channels, and 250+ entertainment partners, featuring content from nearly every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

JOIN THE CONVERSATION:

Twitter: @Tubi
Instagram: @Tubi
Facebook: @TubiTV

###

Contact:

Katherine Nelson
Tubi
929-313-3111
knelson@tubi.tv

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GET READY TO STREAM YOUR HEART OUT THIS MONTH, AS NEW TUBI ORIGINAL FILM “10 TRUTHS ABOUT LOVE,” STARRING CAMILLA BELLE, DEBUTS FRIDAY, FEBRUARY 11

February 7, 2022

LOVE IS IN THE AIR ON TUBI!

GET READY TO STREAM YOUR HEART OUT THIS MONTH, AS NEW TUBI ORIGINAL FILM “10 TRUTHS ABOUT LOVE,” STARRING CAMILLA BELLE, DEBUTS FRIDAY, FEBRUARY 11 

Original Movie Joins Favorite Valentine’s Day Titles on FOX’s Free Streaming Service, Including “Crazy, Stupid, Love.,” “He’s Just Not That Into You,” “Forever Young,” “William Shakespeare’s Romeo + Juliet,” “500 Days of Summer,” “A Walk to Remember” and More

WATCH/SHARE VALENTINE’S DAY PROMO HERE

(February 7, 2022) – Tubi, FOX Entertainment’s free streaming service, kicks off February with a bouquet of Valentine’s Day favorites, including the Friday, February 11 debut of the new Tubi Original Movie 10 TRUTHS ABOUT LOVE, starring Camilla Belle (“Dollface,” “10,000 BC”). The movie joins new romantic comedies and dramas available on Tubi in February, including “Crazy, Stupid, Love.,” “He’s Just Not That Into You,” “Forever Young,” “William Shakespeare’s Romeo + Juliet,” “500 Days of Summer,” “A Walk to Remember” and more – building upon Tubi’s extensive library of 3,000+ romance titles.

“We’re proud to debut our first Tubi Original romantic comedy, 10 TRUTHS ABOUT LOVE, just in time for Valentine’s Day,” said Adam Lewinson, Chief Content Officer, Tubi. “The movie has all the ingredients of a timeless rom-com – a budding romance, more than a little mystery, and a charming, breakthrough performance by lead actress Camilla Belle.”

In 10 TRUTHS ABOUT LOVE, Belle plays Carina Franklin, a thriving romance columnist who thinks she’s got life and love figured out…until her longtime boyfriend unexpectedly breaks up with her. At the same time, Carina’s editor hires a new writer, Liam (David Lafontaine, “Molly’s Game”), to work with her and give the column a male perspective. The two clash over their approach… and sparks fly. To prove himself, Liam offers to help Carina get her ex-boyfriend back. But in the process of proving each other wrong, they begin to realize they may be right for each other.

A Champlain Media production (“A Gift to Remember,” “Color of Love,” “Say Yes to Christmas,” “Love in Translation”), 10 TRUTHS ABOUT LOVE is executive-produced by former Lifetime and Hallmark Channel executive Barbara Fisher, Tom Berry, Suzanne Chapman and Laurence Braun.

The movie also stars Jennifer de Lucia (“Jupiter’s Legacy”), Karn Kalra (“The Dictator’s Playbook”), Paula Rivera (“Impulse”), David Keeley (“Warehouse 13”), Carly Street (“The Handmaid’s Tale”), Kelsey Verzotti (“Top 10 Dorothy”), Neil Crone (“New York Minute”), Sebastian Marziali (“Party Mamas”), Robert Ifedi (“Self Made: Inspired by the Life of Madam C.J. Walker”), Maya Cieszynska (“And He Was Gone”), Kristen Kurnik (“Designated Survivor”) and Danielle Verayo (“The Next Step”). Brian Roberts (“Everybody Loves Raymond,” “The Drew Carey Show”) serves as director, and Ryan Brown (“Secrets on Sorority Row”) and David Perrault (“Saving Hope”) serve as cinematographers. 10 TRUTHS ABOUT LOVE is written by Shannon Latimer (“A Whirlwind Wedding,” “The Bride of Frank”).

Additional titles with a romantic bent coming to Tubi in February include: new Tubi Original “Howard High,” “Eternal Sunshine of the Spotless Mind,” “Must Love Dogs,” “Sense and Sensibility,” “Some Kind of Beautiful,” “My Girl,” “All the Pretty Horses,” “Just Friends,” “Garden State,” “Playing for Keeps” (2012), “Damsel,” “The Young Victoria,” “Only Lovers Left Alive,” “Winter’s Tale,” “The Sweetest Thing,” “Why Do Fools Fall in Love?,” “Poetic Justice,” “Dance With Me,” “Music and Lyrics,” “City of Angels,” “Little Italy,” “Romeo & Juliet” (2013), “New York, I Love You,” “Once,” “Two Night Stand,” “The Family Stone,” “Purple Rain,” “John Tucker Must Die,” “I Love You Phillip Morris,” “Can’t Buy Me Love” (1987), “The Choice,” “Love Don’t Cost A Thing” and “Nick and Norah’s Infinite Playlist.”

Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with over 35,000 movies and TV shows, including a growing library of Tubi originals, 95+ local and live news and sports channels, and 250+ entertainment partners, featuring content from nearly every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

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TUBI HONORS BLACK HISTORY MONTH WITH THOUSANDS OF HOURS OF PREMIUM BLACK CINEMA, PLUS ALL-NEW ORIGINAL MUSICAL DRAMA “HOWARD HIGH,” AND ORIGINAL MUSIC DOCUMENTARY “PASS THE MIC”

January 18, 2022

TUBI HONORS BLACK HISTORY MONTH WITH THOUSANDS OF HOURS OF PREMIUM BLACK CINEMA, PLUS ALL-NEW ORIGINAL MUSICAL DRAMA “HOWARD HIGH,” AND ORIGINAL MUSIC DOCUMENTARY “PASS THE MIC”

Season One of FOX’s OUR KIND OF PEOPLE to Run on Tubi Throughout Month, Beginning February 2

Debuting Friday, February 4, HOWARD HIGH Features All-Star Cast of Singers and Dancers, Including Chrissy Stokes, Anthony Lewis, Earanequa Carter, Lindsay Diann, Veronika Bozeman, Jarell Houston, Christian Gonzalez, Kida Burns, Marques Houston, and Award-Winning R&B Singer-Songwriter Keith Sweat

Premiering Wednesday, February 16, PASS THE MIC, from FOX Alternative Entertainment, Celebrates the Careers of Lil Nas X, Lizzo and Kendrick Lamar

Tubi, FOX Entertainment’s free streaming service, will honor Black History Month with a celebration of stories, voices and triumphs, featuring thousands of hours of Black film and television. To anchor this month-long tribute, the service will debut two all-new Tubi Originals: musical drama HOWARD HIGH, directed by Christopher B. Stokes (“You Got Served”), premiering Friday, February 4; and PASS THE MIC, a two-hour Tubi Original documentary spotlighting the careers of Lil Nas X, Lizzo and Kendrick Lamar, debuting Wednesday, February 16. And starting Wednesday, February 2, Tubi will be the only place where viewers can stream the entire first season of FOX’s OUR KIND OF PEOPLE for free.

In addition to HOWARD HIGH and PASS THE MIC, more than 1,400 Black Cinema titles will be available on Tubi throughout Black History Month, including the award-winning documentary “I Am Not Your Negro”; “Sorry to Bother You,” starring LaKeith Stanfield; “Bessie,” featuring Queen Latifah, Michael K. Williams, Mo’Nique and more; “The Immortal Life of Henrietta Lacks”; and “The Jacksons: An American Dream”; as well as Tubi Originals TWISTED HOUSE SITTER, MOST WANTED SANTA and GIRLS GETAWAY GONE WRONG.

“As home to the largest free collection of Black Cinema, Tubi is dedicated to empowering and elevating Black voices and stories year-round,” said Adam Lewinson, Chief Content Officer, Tubi. “We’re honored to celebrate Black History Month with a super-charged offering of premium programming, including two exciting new Tubi Originals — the high-energy musical drama HOWARD HIGH and the inspiring documentary PASS THE MIC.”

Premiering February 4, HOWARD HIGH follows a high school musical group that must compete against a rival school in order to save their arts program, while also battling issues from the inside. Based on the 2020 hit TV mini-series, which will be available on Tubi during Black History Month, HOWARD HIGH is an entertaining and fun-loving film that also sheds light on the challenges students and school arts programs face in underfunded neighborhoods. In addition to director Christopher B. Stokes, the film from Footage Films features an ensemble cast that includes Chrissy Stokes (“Southland”), Anthony Lewis (“Madea’s Farewell Play”), Earanequa Carter, Lindsay Diann, Veronika Bozeman (“Karen”), Jarell Houston (“You Got Served”), Christian Gonzalez and Kida Burns (“Battlefield America”), as well as Keith Sweat, Marques Houston, Ross Fleming, Hannah Malone, Deonte Jackson, Rayan Lopez, Diany Arias, and Asha Franklin. Additionally, the HOWARD HIGH original soundtrack will drop on February 4 on all digital platforms.

Premiering February 16, Tubi’s two-hour documentary from FOX Alternative Entertainment, PASS THE MIC, celebrates the careers of Lil Nas X, Lizzo and Kendrick Lamar, risk-takers and rebels who have used music as a way to shatter stereotypes and overcome adversity, embodying the indomitable spirit symbolic of the Black experience. While they build on the movements of those that came before them, they are igniting their own movements – and inspiring a new generation – to ensure their influence will live on.

Additionally, starting on February 2, Season One of FOX’s OUR KIND OF PEOPLE’s will be available on Tubi. The series was inspired by Lawrence Otis Graham’s provocative, critically acclaimed book, “Our Kind of People: Inside America’s Black Upper Class,” and takes place in the aspirational world of Oak Bluffs on Martha’s Vineyard, a historical stronghold where the rich and powerful Black elite have come to play for more than 50 years. From writer and executive producer Karin Gist (“Star,” “Grey’s Anatomy”) and executive producer Lee Daniels (“Empire,” “The United States Vs. Billie Holiday”), OUR KIND OF PEOPLE follows a strong-willed, single mom as she sets out to reclaim her family’s name and make an impact with her revolutionary haircare line that highlights the innate, natural beauty of Black women. But she soon discovers a dark secret about her own mother’s past that will turn her world upside-down and shake up this community forever. The show is a soapy, thrilling exploration of race and class in America and an unapologetic celebration of Black resilience and achievement.  Produced by 20th Television and FOX Entertainment, the series stars Yaya DaCosta (“Chicago Med,” “Whitney”), Morris Chestnut (THE RESIDENT), Joe Morton (“Scandal”), Nadine Ellis (“Let’s Stay Together”), Lance Gross (“Hawaii 5-0”), Rhyon Nicole Brown (“Empire”), Kyle Bary (“Ginny & Georgia”), Debbi Morgan (“Power Book II: Ghost,” “All My Children”) and newcomer Alana Bright.

Additional titles available on Tubi during Black History Month include “A Weekend with the Family,” “Boy Bye,” “Unbanned: The Legend of AJ1,” “The Autobiography of Miss Jane Pittman,” “The Bernie Mac Show,” “Jacob’s Ladder” (2019), “A Woman Called Moses,” “A Raisin in the Sun,” “Why Do Fools Fall in Love?,” “ATL,” “Devil in a Blue Dress,” “Death at a Funeral” and more.

Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with over 35,000 movies and TV shows, including a growing library of Tubi originals, 65+ local and live news and sports channels, and 250+ entertainment partners, featuring content from nearly every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

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TUBI STRIKES MAJOR FILM DEAL WITH VILLAGE ROADSHOW ENTERTAINMENT GROUP

December 14, 2021

TUBI STRIKES MAJOR FILM DEAL WITH VILLAGE ROADSHOW ENTERTAINMENT GROUP

Inaugural Films and Tubi Originals CINNAMON and MURDER CITY (wt) to Debut Exclusively on FOX Entertainment’s Free Streaming Service as Part of Village Roadshow’s “Black Noir Cinema” Initiative

NBA Legend Kevin Garnett and Iconic Director and Producer, Oz Scott, to Produce CINNAMON and MURDER CITY (wt)

LOS ANGELES, CA December 14, 2021 – FOX Entertainment’s free, ad-supported streaming service, Tubi (www.tubi.tv), today announced it has entered a major film deal with Village Roadshow Pictures to produce multiple films from Village Roadshow’s newly announced “Black Noir Cinema” initiative. Upcoming feature films and Tubi Originals CINNAMON and MURDER CITY (wt) will be produced by Village Roadshow, alongside NBA MVP and cross-over talent Kevin Garnett and his Content Cartel Studios (“Anything is Possible”), and iconic director and producer Oz Scott (“Black Lightning,” “S.W.A.T.”).

“FOX Entertainment has a longstanding history of diversity in the stories we tell and characters we showcase, and we’re honored to build on that legacy by welcoming independent film giant Village Roadshow to create this dynamic, new content for our growing Tubi audience,” said Michael Thorn, President, Entertainment, FOX Entertainment. “Collaborating with Village Roadshow; our friend and colleague, Steve Mosko; and talent of Kevin and Oz’s caliber further elevates Tubi’s expanding portfolio of premium original programming, especially among viewers who crave bold, inclusive story-driven narratives.”

“The powerful creative partnership forged between FOX, Village Roadshow, Kevin and Oz will expand Tubi’s rich Black Cinema collection, which is one of the largest free online film offerings of its kind and among our most popular content categories,” added Adam Lewinson, Tubi’s Chief Content Officer. “As we continue to grow Tubi’s original content offerings, we remain focused on spotlighting emerging talent and celebrating fresh, authentic storytelling that reflects diverse experiences and perspectives to better serve our current audience, nearly half of which is comprised of viewers who self-identify as multicultural.”

“At Village Roadshow we are constantly looking for both original and existing IP to create content that not only entertains audiences but showcases stories and heroes in a fresh new light,” said CEO Steve Mosko.  “Working with Kevin and the iconic Oz Scott on this initiative and these films is something we are passionate about, and as importantly, feel has been a long time coming.  Tubi is the ideal platform to house this new and original Black Noir Cinema collection, based on the groundbreaking service’s reach and commitment to filmed entertainment.”

One of the first original films from the deal, CINNAMON follows a struggling small-town gas station attendant with big dreams, whose life is sent into a tailspin after a fatal crime in this intersecting crime thriller. The film is written and will be directed by Bryian Montgomery Jr., a rising award-winning filmmaker. The film is in pre-production with casting underway and is scheduled to begin shooting early next year in Atlanta.

Starring Mike Colter (“Evil”) MURDER CITY (wt) is a thrilling contemporary crime story following a disgraced former cop who finds himself working for a ruthless female kingpin to pay off his estranged father’s debt and protect his family. Production is slated to begin in 2022 with Michael D. Olmos (“Windows on the World”) directing. Colter is repped by ICM, Silver Lining Entertainment and attorney Scott Whitehead. Additional casting will be announced soon.

The Village Roadshow titles are being shepherded by Jillian Apfelbaum and Tristen Tuckfield, Executive Vice Presidents Feature Film; Michael Thorn, President of Entertainment, FOX Entertainment; and Tubi’s Chief Content Officer, Adam Lewinson.

About Tubi

Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with over 35,000 movies and TV shows, including a growing library of Tubi originals, 65+ local and live news and sports channels, and 250+ entertainment partners, featuring content from nearly every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub, and on OTT devices such as Amazon Fire TV, Roku, Apple TV, Chromecast, GoogleTV, LG Smart TVs, Vizio TVs, Sony TVs, Samsung TVs, Hisense TVs, Comcast X1, Cox Contour, PlayStation 4 and 5 and Xbox One and Series X | S. Consumers can also watch Tubi content on the web at http://www.tubi.tv/

About Village Roadshow Entertainment Group

Village Roadshow Entertainment Group is a leading global entertainment company building premier, content-rich businesses in the entertainment industry. VREG employs innovative strategies to produce, acquire and deliver intellectual properties with timeless appeal, while maximizing group-wide strategic and operational efficiencies. VREG is the holding company of Village Roadshow Pictures and Village Roadshow Television, whose most recent projects include “Capital One College Bowl” for NBC, the “Nash Bridges” film for USA Network, and THE MATRIX RESURRECTIONS with Warner Bros. Under its leadership by Vine Alternative Investments, Village Roadshow Entertainment Group diversified its portfolio to include financing and producing projects across multiple formats including film, television and digital.

About Content Cartel Production Studios

Content Cartel is a minority owned full-service media company that develops and produces quality diverse productions. Our goal has been to create and produce stories that resonate and inspire audiences around the world.  Kevin Garnett partnered with Brian Bennett and Mike Marangu to launch Content Cartel Production Studios based in Los Angeles, CA.  They develop and produce all aspects of media including short-form, documentary, feature film, and television content. They are proud to have garnered numerous Telly and Emmy nominations. For their latest project Garnett and the Content Cartel teamed up with Showtime Networks and Blowback Productions award-winning filmmaker Marc Levin to produce the highly anticipated feature documentary tilted “Kevin Garnett – Anything is Possible” Directed by Daniel Levin and Eric Newman – premiering Nov. 12, 2021.

CONTACTS:

Alex Gillespie
Alexandra.Gillespie@fox.com
917-691-3031

Paul Pflug
paul@pcommgroup.com
310-877-7220

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Tubi & TVSquared Reveal Key Unique Reach Findings Across Large-Scale Advertisers

December 9, 2021

Tubi & TVSquared Reveal Key Unique Reach Findings Across Large-Scale Advertisers

TVSquared Joins Tubi’s Certified Measurement Partner Program for Converged TV Measurement

SAN FRANCISCO & NEW YORK – Dec. 9, 2021 – Tubi, a division of FOX Entertainment, and TVSquared, the global leader in converged TV ad measurement and attribution, have released key findings detailing the unique reach achieved by advertisers across industry categories. From automotive and QSRs, to CPGs and entertainment, the addition of streaming ads consistently shows strong incremental reach beyond linear, proving the value of adopting a converged TV strategy.

As part of Tubi’s Certified Measurement Partner program, TVSquared helps to bring together OTT and linear viewership and ad occurrence data, representing Tubi’s massive streaming footprint. TVSquared’s consistent, automated approach to the measurement of OTT and linear impressions, combined with its massive coverage of the total TV media universe, enable advertisers to unlock an accurate picture of unique household reach beyond linear.

For its first OTT campaign, longtime linear advertiser Winn-Dixie partnered with Tubi on buys that would reach targeted audiences in key markets. Through TVSquared’s platform, Tubi worked with Winn-Dixie and its agency, USIM, to understand audience overlap and inform optimizations. At the end of the campaign, 79% of Tubi households reached were incremental to linear, and 54% of exposed audiences visited Winn-Dixie’s website.

Key results and findings from clients in other industry categories include:

  • Automotive: A European luxury automotive retailer turned to Tubi to extend the reach of its messaging to specific streaming audiences. Through continuous and transparent measurement via TVSquared, 89% of Tubi households were incremental to linear, with only 3% overlap between its streaming and linear campaigns.
  • Entertainment: Leading up to the theatrical release of a summer blockbuster, a global entertainment brand tapped Tubi to help promote the film to audiences outside of its extensive linear buys. The result of its campaign was 84% of Tubi households were unique from linear.
  • CPG: Promoting its sports beverage line, a global CPG’s Tubi campaign resulted in a whopping 95% of Tubi households being incremental to linear. 

“Leveraging Tubi for incremental reach to the linear audience intuitively makes sense, but being able to prove out its value through TVSquared was the selling point,” said Joe Sebolao, Director, Starcom. “Ultimately, 93% of the linear impressions delivered through Tubi were incremental to TV, proving out the value of the partnership and allowing us to further our client’s video strategy on future campaigns.”

Working in lockstep with Tubi to quantify the unique reach that OTT delivers to advertisers beyond linear, TVSquared also provides always-on, census-level insights for reach, frequency and outcomes to prove the value of OTT and inform campaign optimization and audience activation.

“Advertisers – both digitally native and more traditional brands like automotive and CPG – are leaning into streaming to reach the growing audiences that are unreachable through linear alone,” said Jo Kinsella, President, TVSquared. “As OTT continues to become a primary component of today’s media mix, we remain committed to delivering measurement innovation that meets the needs of the converged marketplace, and that ultimately drives greater TV investments across all forms of video advertising.”

“We’re thrilled to have TVSquared join Tubi’s Certified Measurement Partner program, giving brands actionable insights across the marketing funnel from reach to awareness, favorability, consideration, conversion and retention,” said Mark Rotblat, Chief Revenue Officer, Tubi. “In partnership with TVSquared, we have already unlocked insights for a number of brands that showcase complementary and incremental reach across linear and streaming investments.”

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About Tubi

Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with over 35,000 movies and TV shows, including a growing library of Tubi originals, 65+ local and live news and sports channels, and 250+ entertainment partners, featuring content from nearly every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

About TVSquared

TVSquared is the largest independent global measurement and attribution platform for converged TV. Our infinitely scalable ADvantage platform measures the effectiveness of linear, addressable and OTT/CTV. We power always-on insights for thousands of advertisers globally, including reach and frequency, unique reach, outcomes and audience. Integrated across premium publishers, DSPs and identity and audience partners, our platform processes billions of ad impressions, connecting viewership and ad occurrence data at scale. We deliver the richest picture of TV ad measurement and attribution, inclusive of 150M households globally and more than 65 CTV platforms. Trusted by the entire TV ecosystem as the single source of truth, TVSquared measures TV how people watch it – across platforms and screens. For more information, visit www.tvsquared.com.

 

Media Contacts

Megan Garnett Coyle
TVSquared
+1 347.603.5096
megan@tvsquared.com

Alex Gillespie
Alexandra.Gillespie@fox.com
917-691-3031

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