TUBI SETS NEW ORIGINALS FOR 2024-2025

PURPLE CARPET WITH OLIVIA CULPO 

AT THE SUPER BOWL IN NEW ORLEANS

NEW MOVIE “THE QB BAD BOY & ME” BASED ON WATTPAD YA NOVEL

STARRING SIENA AGUDONG AND NOAH BECK

GENERATIONAL COMEDY “THE Z-SUITE”

STARRING AND EXECUTIVE PRODUCED BY LAUREN GRAHAM 

SAN FRANCISCO, MAY 13, 2024: Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, today announced several upcoming projects for the 2024-2025 season. According to the March 2024 Nielsen Gauge, Tubi grew its share of US total view time over 60% since debuting on the list just over a year ago, a faster growth rate than any other streamer. With nearly 80 million monthly active users, over 60% of Tubi viewers are cord cutters and nevers.

“Tubi is committed to culturally relevant storytelling that speaks to the cordless generation,” said Adam Lewinson, Chief Content Officer at Tubi. “From culture driven pre-game coverage for the Big Game, to a fan favorite movie based on a breakout YA novel, to the amazing Lauren Graham headlining a workplace comedy steeped in generational conflict, Tubi’s ’24-’25 slate is as compelling for our audience as it is desirable for advertisers.”

Tubi’s Purple Carpet will be rolled out for the first time as part of FOX’s Super Bowl Pregame coverage in New Orleans. Renowned model and actress Olivia Culpo will be Tubi’s official correspondent for the Purple Carpet, celebrating the culture surrounding football’s biggest event. By blending the excitement of the Super Bowl with the allure of fashion and celebrity, Olivia’s coverage will offer insights that cater to those drawn to the cultural phenomena of it all.

“I’m so excited to be Tubi’s official correspondent at the Super Bowl,” said Olivia Culpo. “I’ll cover everything happening behind the scenes, the pre-game hype, and, of course, the fashion.”

A Tubi Original movie, THE QB BAD BOY AND ME is based on the breakout Wattpad YA novel, The QB Bad Boy and Me, which has over 31M reads. The movie stars Siena Agudong (Netflix’s “Resident Evil” series), Noah Beck in his feature film debut, and Drew Ray Tanner (“Riverdale”). The film tells the story of Dallas (Agudong), a burdened but headstrong dancer, who is determined to get into the best dance school in the country—her late mother’s alma mater. However, that dream is suddenly derailed when the cheeky yet secretly grieving football star, Drayton (Beck), crashes into her life with a unique story of his own. Will the two of them be able to grow into their dreams together or will their dreams be sidelined? The film is directed by Justin Wu (Syfy’s “Reginald the Vampire,” CBC’s “Kim’s Convenience”) from the screenplay by Mary Gulino (Amazon’s “Upload”) and Crystal Ferreiro (Disney’s “Diary of a Future President”) based on the book by Tay Marley. THE QB BAD BOY AND ME is produced by Adam Wescott, McKenna Marshall, Wattpad WEBTOON Studios’ Aron Levitz, and Lindsey Ramey. David Madden is executive producing for Wattpad WEBTOON Studios, and Lindsay Macadam, David Way and Tony Chung are executive producing for Thunderbird Entertainment’s Great Pacific Media, which will finance and produce the project in Canada. Blue Fox Entertainment will sell the project internationally. The film is slated to premiere within the next year.

“Tay Marley’s novel has been a Wattpad sensation with millions of readers around the world who fell in love with this special coming of age romance,” said Aron Levitz, President of Wattpad WEBTOON Studios. “We couldn’t have asked for a better partner in Tubi to help us adapt this story, and we can’t wait for fans to see just how perfectly Noah and Siena bring the beloved characters of Drayton and Dallas to life.”

As previously announced, Tubi will premiere the generational comedy THE Z-SUITE starring Lauren Graham in 2025. Written by Katie O’Brien (“The Santa Clauses,” “Teachers”) who also serves as showrunner, the series is executive produced by Lance Samuels, Samantha Levine, and Daniel Iron of Blue Ice Pictures (“Ginny & Georgia”), and Eric Wattenberg, Gary Vaynerchuk and Matt Higgins of VaynerWatt. Lauren Graham also serves as an executive producer. THE Z-SUITE is a workplace comedy set at a boutique New York ad agency where generational divides see the established C-Suite and rising Gen Z employees collide. After a company decision spirals out of control, the agency’s reigning executives are pushed out and the Z-Suite employees are suddenly put in charge, ultimately testing both generations’ skills and patience. 

“When I first read the script for THE Z-SUITE I responded to Katie O’Brien’s fresh and funny take on the workplace,” said Lauren Graham. “The character of Monica is smart, strong, and appealingly a bit unhinged. I’m excited to work with the team at Tubi as they ramp up their Originals slate and continue their ascent in the streaming space.”

Since launching Tubi Originals in June 2021, Tubi has produced over 200 titles reaching over 75 million unique viewers. Last month alone, nearly 25% of its viewers watched Tubi Originals, which included the first set of premium programming targeted at young audiences – BOARDERS, BIG MOOD and DEAD HOT. Tubi most recently announced Stubios, the first fan-fueled studio for aspiring filmmakers in partnership with Issa Rae and ColorCreative. Tubi’s upcoming slate of programming reflects culture and is designed for fandom such as MY CRAZY QUINCE, a reality series hosted by comedienne Anjelah Johnson-Reyes featuring generations of women discussing their own quinceañeras; the return of female-led cult favorite WYNONNA EARP with a special event; and the dark western film THE THICKET starring Peter Dinklage and Juliette Lewis.

About Tubi

Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. The company engages diverse audiences through a personalized experience and the world’s largest content library of over 250,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.

TUBI GREENLIGHTS ORIGINAL SERIES “THE Z-SUITE” STARRING LAUREN GRAHAM

The Generational Workplace Comedy is Set to Premiere in 2025 Exclusively on Tubi

SAN FRANCISCO, MAY 9, 2024 – Tubi (www.tubi.tv), Fox Corporation’s ad-supported video-on-demand service, announced today it has greenlit the new original comedy series THE Z-SUITE starring Lauren Graham (“Gilmore Girls,” “Parenthood”).  Written by Katie O’Brien (“The Santa Clauses,” “Teachers”) who also serves as showrunner, the series is executive produced by Lance Samuels, Samantha Levine, and Daniel Iron of Blue Ice Pictures (“Ginny & Georgia”), and Eric Wattenberg, Gary Vaynerchuk and Matt Higgins of VaynerWatt. Lauren Graham also serves as an executive producer. 

THE Z-SUITE is a workplace comedy set at a boutique New York ad agency where generational divides see the established C-Suite and rising Gen Z employees collide. After a company decision spirals out of control, the agency’s reigning executives are pushed out and the Z-Suite employees are suddenly put in charge, ultimately testing both generations’ skills and patience. Graham plays Monica Frazier, an advertising agency mogul who is fired as CEO and finds herself clawing her way back into the company she helped build.

“When I first read the script for THE Z-SUITE I responded to Katie O’Brien’s fresh and funny take on the workplace,” said Lauren Graham. “The character of Monica is smart, strong, and appealingly a bit unhinged. I’m excited to work with the team at Tubi as they ramp up their Originals slate and continue their ascent in the streaming space.”

“THE Z-SUITE continues Tubi’s trajectory as a home for original stories that pierce through culture,” said Adam Lewinson, Chief Content Officer at Tubi. “This original series shines a spotlight on the comedic gaps in communication, style and behavior of generations in the workforce, which makes it a very relevant and universal story that we’re excited to tell along with the incredibly talented Lauren Graham, Katie O’Brien and team.”

As the studio behind the series, Tubi maintains global distribution rights. 

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About Tubi

Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. The company engages diverse audiences through a personalized experience and the world’s largest content library of over 200,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.

Tubi Launches Stubios, A Fan Fueled Studio for Aspiring Filmmakers

Stubios Seeks To Bring New Voices and Their Fans Into Hollywood, Providing Mentorship and Production Resources from Issa Rae and ColorCreative 

SAN FRANCISCO, May 7th, 2024 – Tubi (www.tubitv.com), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, has launched Stubios, a fan-fueled studio for aspiring filmmakers and their fans. In addition to welcoming creatives from varied backgrounds into Hollywood, Stubios puts the power to greenlight content in the hands of the viewer. This program is an evolution of an expansive content strategy that is built on viewer-driven trends underpinning the need to build new pathways for creatives to find success in Hollywood and for fans to find more stories they can see themselves in. 

Stubios is a program for creatives that enables their fans to have a say in what gets made. Stubiorunners, creatives who are accepted into the program, have the ability to ask fans their opinion on everything from casting to key art and fans follow along throughout the production process. When projects go live, fans can show their support by watching the content and once viewership surpasses a threshold, the Stubio runners will be automatically greenlit for their next project, creating a flywheel of success to build a sustainable career. 

“Tubi is free entertainment for the cordless generation, and we’re committed to a programming strategy that resonates with younger and diverse audiences,” said Anjali Sud, CEO of Tubi. “Tubi has the unique advantage of the world’s largest library of movies and TV series, and the insights we gain from viewers telling us what they want to watch. Stubios is a way to give creatives with invested fanbases an opportunity to tell stories that may not otherwise be greenlit in Hollywood, and it will enable Tubi to ensure our programming reflects culture as it is happening.”

Stubio runners do not need to have any filmmaking experience to bring their stories to life. For this program Tubi is looking for creatives from varied backgrounds with different experience levels. Issa Rae will serve as a mentor drawing on her own experiences transitioning from digital content to long-form entertainment formats. Stubio runners will receive script support, one-on-one mentor calls with Issa and creative production support from ColorCreative. Resulting films and series created from the program will be distributed and promoted on Tubi. Stubio runners will receive an Executive Producer credit and be paid a flat fee for their original IP and the work on the project.

“I am deeply passionate about creating pathways to sustainable careers into Hollywood for creatives of diverse backgrounds,” said Issa Rae, co-founder of ColorCreative. “We at ColorCreative are thrilled to see Tubi taking this important and bold step, and we’re excited to support and guide Stubios creatives on their first long-form projects”

“I am immensely proud to partner with Tubi in launching Stubios, empowering diverse voices in entertainment, said Talitha Watkins, Together, we’re shaping the future of storytelling, fostering inclusivity, and providing mentorship and production support to emerging talent to cultivate a community where creativity thrives.” Tubi is the most watched free TV and movie streaming service in the U.S., and offers advertisers an opportunity to reach unduplicated audiences, as nearly 30% of Tubi viewers are unreachable on other AVODs and 40% are unreachable on other major ad-supported SVODs (source: MRI). Brands and advertisers will be able to engage with these audiences on Stubios through brand partnerships, product integrations and more. Original content is a way to connect with younger audiences who crave new stories. In the most recent edition of The Stream, 74% of Gen Z and Millennials prefer originals to remakes and 74% are interested in seeing diversity and representation when they stream TV and movies. Additionally, 71% agree they’d like to see more TV shows and movies on streaming that are independent or from smaller creators. 

“Stubios is something we have a lot of heart for as younger audiences are asking for more original long-form stories, content from smaller creators and they’ve even told us they want to be able to directly support creators,” said Nicole Parlapiano, CMO of Tubi. “We know advertisers are eager to connect with younger, more diverse audiences, and Stubios provides a unique opportunity to get in front of a group that is typically glued to social media.” 

The first group of creatives who will kick off the program include rapper and songwriter Lady London, who became a viral sensation for her freestyles. As a Stubio runner, Lady London will bring her fans along on a journey as she produces a docuseries that will explore her life and music-making and capture the creation of her debut album. 

Starting today, creatives can apply to be a part of the next cohort of creatives selected for the program. Fans can sign up for an account and get notified when creatives join the program. Sign up for a free Stubios account and apply to the program here.

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NO PURCHASE NECESSARY. Open submission period begins 5/7/24 at 6:00 am PT and ends the earlier of: 1) 5/31/24 at 11:59 pm PT, or 2) when 750 applications are received. Open to legal US residents physically residing in the US/DC only. Must be 18+ years of age. Limit 1 entry per person. See Stubios Contest Rules at https://stubios.tubitv.com/rules for prize description/restrictions and complete details. Sponsor: Tubi, Inc. Void where prohibited.

About Tubi

Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. The company engages diverse audiences through a personalized experience and the world’s largest content library of over 200,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.

About ColorCreative 

ColorCreative is a management and production company co-founded by Issa Rae, Deniese Davis and Talitha Watkins. The company mission is to empower creators to reach their greatest potential by disrupting the creative industries and championing innovative and inclusive content.

For media inquiries, please contact:

Dana Balch

dbalch@tubi.tv

TUBI AND DAZN ANNOUNCE PARTNERSHIP FOR FAST CHANNEL LAUNCH IN NORTH AMERICA

Tubi Becomes First Partner to Launch DAZN Women’s Football FAST Channel in North America

San Francisco, April 24, 2024: Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, today announced the company has partnered with DAZN, the world’s leading sports platform. The groundbreaking licensing agreement will see DAZN Ringside and DAZN Women’s Football FAST Channels launch in the US and DAZN TV and DAZN Women’s Football FAST Channels launch in Canada.

This is the first time the DAZN Women’s Football FAST Channel will be available in North America, and highlights a shared commitment by DAZN and Tubi to spotlight not only the incredible athletes, their stories and these elite soccer competitions but also women’s sports in general.

More information on the fast channels is below:

• DAZN Women’s Football will be available 24 hours a day, offering a compelling mix of live and classic soccer matches from prestigious tournaments, including the UEFA Women’s Champions League (UWCL) featuring NWSL stars like Lindsay Horan, Catarina Macario, and Mia Fishel; Liga F, home to worldbeaters like Alexia Putellas and Aitana Bonmatí; the Saudi Women’s Premier League and more. The channel will be available for Tubi audiences in both the United States and Canada feeding the growing demand for top-tier women’s football in North America.
• DAZN Ringside gives fans the very best action across boxing and MMA from our partners Matchroom Boxing, Golden Boy, Wasserman and MF & DAZN: X Series. This includes live undercards, before the bell, weigh in’s, over 300 hours of archive fights, exclusive documentaries, and The DAZN Boxing show. Full run backs of World Title fights will also be available on the channel after an embargo period. The channel will be available for Tubi audiences in the United States.
• DAZN TV gives fans the very best action across boxing, MMA, and international soccer. This includes live undercards, before the bell, and 300 + hours of archive content from our partners Matchroom Boxing, Golden Boy, Wasserman and MF & DAZN: X Series. If that isn’t enough, you can also find live Champions League and Europa League soccer each match week on this channel, so you never miss a moment from the best clubs in the world. Full fights, matches, and highlights will also be available on the channel after a brief embargo period. The channel will be available for Tubi audiences in Canada.

About Tubi

Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. The company engages diverse audiences through a personalized experience and the world’s largest content library of over 200,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.

About DAZN 

DAZN, the home of European football, boxing and MMA, and the NFL (excl. USA), is creating the world’s biggest sports entertainment platform. A leading sports streaming service in Italy, Spain, Germany, Austria, Switzerland, Belgium, France, Portugal, Japan, Taiwan, Canada, the US and UK, its wide range of content covers top-flight football from the world’s most popular competitions. DAZN’s football rights include Bundesliga, English Premier League, LALIGA, Ligue 1 Serie A, and the UEFA Champions League, helping make DAZN the largest broadcaster of football in Europe. DAZN is global home of women’s football, featuring the UEFA Women’s Champions League and top-tier domestic league and cup competitions.  

DAZN’s platform features the biggest sports from around the world – Formula 1, NFL, NBA, MotoGP and the best in boxing and MMA. It is the only place for fans around the world to watch every NFL match outside North America.    

DAZN is building the ultimate sports entertainment service, where fans from across the globe can watch, read, bet, play, share, socialise, buy tickets and merchandise, all in one place, with one account, one wallet and on one app.    

For more information on DAZN, our products, people, and performance, visit dazngroup.com. 

All titles below begin streaming for free on April 1 unless otherwise noted:

Originals

Action

WAR OF THE WORLDS: EXTINCTION (5/24):

When a rogue general from the planet Emios attacks Earth, a team of archeologists must track down an ancient artifact that can prevent extinction.

All titles below begin streaming for free on April 1 unless otherwise noted:

Originals

Documentary

BEHIND THE CRIME: DEADLY MILITARY LOVE TRIANGLE (4/3):

When a young Army sergeant is unexplainably murdered, the police are stumped… until they receive a tip about an enemy lurking in his own backyard.

TMZ NO BS: BIGGEST CELEBRITY BEEFS (4/17):

TMZ looks back and examines the high-profile, celebrity feuds that absolutely rocked the Hollywood world.

TMZ PRESENTS – HOLLYWOOD IS HIGH (4/20):

From ayahuasca retreats to ketamine therapy, celebrities and scientists alike explore the healing powers and potential pitfalls of modern-day drugs.

TMZ PRESENTS – FAMOUS & NAKED (4/24):

Celebrities are showing it all online and raking in fortunes. Join TMZ in examining Hollywood’s fascination with getting naked on the internet.

TUBI ADDS OVER 200 MOVIES TO ITS EXPANSIVE LIBRARY IN CANADA

 Newly Added Films Include Franchise Blockbusters, Classic Hits and Fan Favorites from Global Studios NBCUniversal, Sony Pictures Entertainment and Warner Bros. Discovery

SAN FRANCISCO, March 14, 2024 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, today announced the company has expanded its content offering in Canada with the addition of over 200 movies to its video-on-demand library in territory. With newly executed library content deals with global studios NBCUniversal, Sony Pictures Entertainment and Warner Bros. Discovery– Tubi viewers in Canada now have access to a slate of franchise blockbusters, classic cinematic hits and fan favorite movies across key genres such as action, comedy, family and thriller.

“The growth of Tubi’s film library allows viewers to go deep into the movies they love and complements the increasingly diverse mix of premium content that we offer Canadian viewers,” said Sam Harowitz, VP of Content Acquisition and Partnerships at Tubi. “Over the past month, Tubi has announced that hotly-anticipated TV series such as BBC’s BOARDERS, ITV’s thriller DEAD HOT, and Fremantle’s BIG MOOD, will be exclusively available on the platform in Canada. We are dedicated to partnering with industry leading content providers who have the breadth and scale of movies and series that appeal to our diverse viewers.”

“Audiences have become increasingly sophisticated in their expectations around the content they consume on streaming services,” said David Salmon, Executive Vice President and Managing Director, International, at Tubi. “We are thrilled to be able to add even more blockbuster content for our users to enjoy in Canada. We know users are looking for choice, personalization, and great value, and we believe Tubi is market-leading in all three. These content deals, with our amazing studio partners, allow us to continue to delight our fast-growing Canadian user base.”

Movies currently available from NBCUniversal on Tubi include: THE GIRL ON THE TRAIN, 8 MILE, DUNE (1984) as well as the HALLOWEEN and BACK TO THE FUTURE franchises, with titles from the DESPICABLE ME, JURASSIC PARK, THE MUMMY and FAST & FURIOUS franchises coming soon. 

Movies currently available from Sony Pictures Entertainment on Tubi include: AS GOOD AS IT GETS, THE WHOLE NINE YARDS, SALT, S.W.A.T. (2003), and XXX, with titles like 21 JUMP STREET, HANCOCK, STEP BROTHERS, and FURY coming soon.

Movies currently available from Warner Bros. Discovery on Tubi include: ASSASSINS, DEMOLITION MAN, CONSTANTINE and The BLADE Film Series, with FINAL DESTINATION. AMERICAN HISTORY X, CENTRAL INTELLIGENCE and CLOUD ATLAS coming soon.

Tubi exclusively launches the BBC British coming-of-age dramedy BOARDERS in Canada on March 8th. Written by BAFTA-nominated screenwriter Daniel Lawrence Taylor, BOARDERS is produced by Studio Lambert in association with All3Media International for the BBC. Its trailer can be found here.

The comedy-thriller series DEAD HOT, created and written by Charlotte Coben (The Stranger, Stay Close, Shelter, Fool Me Once), and ed by rising stars Bilal Hasna (Extraordinary, Layla) and Vivian Oparah (Rye Lane, Then You Run, I May Destroy You), will premiere exclusively on Tubi in Canada. Dead Hot is produced by Quay Street Productions (part of ITV Studios) and executive produced by Nicola Shindler (It’s A Sin, Nolly, Happy Valley, Stay Close, Fool Me Once)

The new comedy series BIG MOOD will premiere exclusively on Tubi in Canada this April. Starring Nicola Coughlan (“Bridgerton,” “Derry Girls”) and Lydia West (“It’s A Sin,” “Inside Man”) – the six-episode series is written and created by Camilla Whitehill, directed by Rebecca Asher (“Dead to Me,” Brooklyn 99”) and produced by Fremantle’s Dancing Ledge Productions.

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About Tubi
Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. The company engages diverse audiences through a personalized experience and the world’s largest content library of over 200,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.

Tubi Unveils Insights on How Marketers Can Reach Cord-Cutters and Cord-Nevers in The Stream 2024

Tubi, the Most Watched Free TV and Movie Streaming Service in the U.S., Sees 59% Growth in Total Viewing Time; Reaches Over 8.5 Billion Streaming Hours in 2023

SAN FRANCISCO, March 12, 2024 – Tubi (www.tubitv.com), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, today released findings from The Stream 2024: Streaming Insights for Marketers. In this year’s report Tubi, who partnered with The Harris Poll to conduct research, provides a deep dive into the behaviors and preferences of today’s streamers to help inform marketing strategies. 

“Viewers love Tubi because we provide frictionless access to a massive library of content where they can experience the thrill of discovering entertainment they can’t find anywhere else,” said Cynthia Clevenger, Senior Vice President of B2B Marketing at Tubi. “Tubi’s growth reflects a broader consumer shift towards ad-supported streaming and understanding next gen audiences is critical for us to create a differentiated streaming experience. We’re proud to extend these insights to marketers, sharing how to best connect with Gen Z and Millennials.” 

Highlights from the report are below:

Key Industry Trends:

• Americans are dedicated streamers: 56% of viewers are streaming one to three hours of programming in one sitting, while 40% are streaming three or more hours at a time. Consumers estimate using about four different streaming services (3.8 average), with heavy streamers (defined as those who stream 15+ hours/week) using about five (4.7 average). To keep them streaming, viewers want a vast selection of shows and movies (69%), new or original content (61%), and different genres or categories (50%).
• Americans are careful not to overspend on streaming: Americans spend an average of $120 every month on streaming services and TV packages – more than what they spend on gas ($112). With this high price tag, over half (53%) of Gen Z and millennials believe they’re overspending on streaming, with 71% canceling due to tiered memberships that force them to pay more to access certain content.
• Viewers aren’t opposed to ads – and free streaming is in favor: 58% of viewers would rather watch ads while streaming and get an extra coffee every month than pay full price for an ad-free service – with 62% preferring free, ad-supported streaming over paid. Additionally, 58% of viewers would rather have a free account to themselves than a paid subscription they have to share.
• Viewers expect the ad experience to be seamless and contextually relevant: The most preferred ad format among viewers is the standard ad break, similar to those on traditional TV, strategically placed at convenient plot point breaks in an episode or film (35%). Additionally, two-thirds (67%) of all viewers would rather watch an ad that’s related to the content they’re streaming. 
• Gen Z and millennials want original, diverse content from independent creators: Three-quarters (74%) of Gen Z and millennials prefer originals to remakes and three quarters (74%) are interested in seeing diversity and representation when they stream TV and movies. Additionally, 71% agree they’d like to see more TV shows and movies on streaming that are independent or from smaller creators. 
• Viewers are tuning into nostalgic content – especially younger audiences: Nearly all (96%) of Americans are interested in nostalgia watching, streaming shows that are 10+ years old. Classic hits also continue to find new audiences among younger viewers who may be discovering them for the first time – 67% of Gen Z and millennials turn to content that’s 10+ years old because “the style and quality is good.” 
• Gen Z is rewriting the playbook for sports streaming: Two-thirds (68%) are keen on watching live sports or sports programming, such as NFL weekly game previews (45%) or the NBA G League (31%), and 42% dedicate three or more hours each week to live sports streaming, eclipsing those watching on traditional cable and satellite TV (24%). 
• Viewers turn to streaming for connection and self care: 71% of viewers stream content with members of their household as a form of quality time. However, many viewers also view streaming as self-care, with 68% streaming TV or movies as an opportunity to carve out alone time. Sixty-eight percent also agree: “when I’m really invested in a show, I’d rather stay home and binge it than go out to see friends.”

Tubi, which saw 78 million monthly active users and 59% growth year-over-year in total viewing time, surpassing 8.5 billion streaming hours in 2023, continues to see momentum with incremental young, diverse audiences who are not typically watching traditional TV. Sixty-three percent of Tubi streamers are cord-cutters and cord-nevers, and 30% are unreachable on other major ad-supported streamers, according to MRI-Simmons’ November 2023 Cord Evolution Study. Also according to MRI, Tubi has seen 60% growth in the 18-34 demographic, 58%+ growth in Multicultural demos including Latine (67%), African American (58%) and LGBT (85%) audiences and 64% growth in female audiences, year over year.

For more information and to download The Stream 2024: Streaming Insights for Marketers, please visit here.

About the Data: The survey referenced was conducted within the United States by The Harris Poll on behalf of Tubi from December 22, 2023, to January 5, 2024, among 2,503 adults aged 18+ that stream video at least 1 hour a week.

About Tubi

Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. The company engages diverse audiences through a personalized experience and the world’s largest content library of over 200,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.

For media inquiries, please contact:

Dana Balch

dbalch@tubi.tv 

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Lucas Joins the Most Watched Free TV and Movie Streaming Service in the U.S. to Scale Monetization and Advertiser Partnerships

SAN FRANCISCO, March 4, 2024 – Tubi (www.tubi.tv), Fox Corporation’s ad-supported streaming service, has announced the appointment of a new Chief Revenue Officer in Jeff Lucas. Lucas, who will report into Jeff Collins, President of Advertising Sales for Fox Corporation, will be responsible for leveraging Tubi’s scale and unique incremental audiences to drive monetization through advertiser partnerships, products and solutions. 

“The future of entertainment will be shaped by an increasing convergence of Hollywood, Silicon Valley and Madison Avenue,” said Anjali Sud, CEO of Tubi. “As advertisers struggle to reach cord cutters and cord nevers on traditional TV, Tubi is uniquely positioned to reach this next generation of audiences. Jeff brings industry-leading experience and a stellar track record that bridges traditional media with digital, and we’re thrilled to be adding him to our leadership bench.” 

Lucas is a seasoned sales veteran who has scaled revenue at some of the world’s largest media companies. He is an entrepreneurial builder with unique experience in digital video, having introduced Snap to the global marketplace on its trajectory to launch as one of the fastest growing social media platforms. Lucas was Head of NA Sales & Global Client Solutions at Verizon Media managing Yahoo!, AOL, XBOX and MSN. Prior to that he led sales and marketing for all of Viacom’s media networks, including MTV, VH1, Comedy Central, and Nickelodeon, and before that he served as President, Advertising Sales & Marketing at NBCUniversal’s Cable Group.

“The streaming landscape is facing secular trends that are redefining entertainment as we know it, and Tubi’s 100% free, ad-supported entertainment experience makes audiences feel seen while giving advertisers the ability to maximize reach and ROI,” said Jeff Lucas, Tubi Chief Revenue Officer. “I’m looking forward to diving in with the team to help accelerate growth during such a pivotal time for the industry and the business.” 

Tubi continues to see momentum with young, diverse audiences who are not typically watching traditional TV. Sixty-three percent of Tubi streamers are cord cutters and cord nevers, and 30% are unreachable on other major ad-supported streamers, according to the November 2023 MRI-Simmons’ Cord Evolution Study. Also according to MRI, Tubi has seen 60% growth in the 18-34 demographic, 55% growth in Multicultural demos including Latine, African American and LGBT audiences and 63% growth in female audiences, year over year.

Tubi has recently unveiled a series of initiatives on the road to the Upfronts including a brand redesign and a new programming slate. Tubi’s new visual identity features vibrant colors, unique iconography, sonic branding and more. The new programming slate focuses on culturally resonant content, featuring the recent announcements of BIG MOOD, a vibrant and rebellious portrayal of female friendship, the BBC’s British coming-of-age dramedy BOARDERS, and the comedy-thriller series DEAD HOT. 

For more information about Tubi go to Tubi.tv.

About Tubi
Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. The company engages diverse audiences through a personalized experience and the world’s largest content library of over 200,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.

For media inquiries, please contact:

Seana Sullivan

ssullivan@tubi.tv

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