TUBI ENTERS DEAL WITH AWARD-WINNING FEATURE ANIMATION DISTRIBUTOR GKIDS

GKIDS titles – including Academy Award®-nominated features “Ernest & Celestine” and
“A Cat in Paris,” as well as Goya Award-winning “Nocturna”— to begin rolling out on
FOX Entertainment’s free service later this month

Tubi has entered into a content partnership deal with GKIDS, the acclaimed animation producer and distributor, it was announced today. Later this month, Tubi will begin rolling out celebrated feature films from GKIDS, including the Academy Award®-nominated features “Ernest & Celestine” and “A Cat in Paris,” as well as Goya Award-winning “Nocturna,” with additional titles to be available later this year. The deal with GKIDS is the latest addition to Tubi’s robust selection of premium award-winning animated content, with thousands of hours of anime titles, including “In This Corner of the World,” “Millennium Actress,” “Liz and the Blue Bird” and “Penguin Highway,” as well as beloved animated titles “The Iron Giant,” “Animal Farm,” “Peter and the Wolf,” “Monster House” and more.

GKIDS titles coming to Tubi in 2022 include:

Academy Award®-nominated “Ernest & Celestine”

Academy Award®-nominated “A Cat in Paris”

Goya Award winner “Nocturna”

“Eleanor’s Secret”

“The Painting”

“A Town Called Panic: Back to School Panic”

“A Town Called Panic: Christmas Panic”

GKIDS is the producer and distributor of award-winning feature animation for both adult and family audiences. Since 2010, the company has scored an astounding 12 Best Animated Feature Oscar® nominations with “The Secret of Kells” in 2010, “A Cat in Paris” and “Chico & Rita” in 2012, “Ernest & Celestine in 2014,” “The Tale of The Princess Kaguya” and “Song of the Sea” in 2015, “Boy and the World” and “When Marnie Was There” in 2016, “My Life as a Zucchini” in 2017, “The Breadwinner” in 2018, “Mirai” in 2019 and “Wolfwalkers” in 2021. GKIDS also handles North American distribution for the famed Studio Ghibli library of films, one of the world’s most coveted animation collections, with titles such as “Spirited Away,” “My Neighbor Totoro,” “Princess Mononoke” and others; as well as the critically acclaimed television series “Neon Genesis Evangelion.”

Tubi has more than 40,000 movies and television series from more than 250 content partners, including every major studio, in addition to the largest offering of free live local and national news channels in streaming. The platform gives fans of entertainment, news and sports an easy way to discover new content that is available completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub, and on OTT devices such as Amazon Fire TV, Roku, Apple TV, Chromecast, GoogleTV, LG Smart TVs, Vizio TVs, Sony TVs, Samsung TVs, Hisense TVs, Comcast X1, Cox Contour, PlayStation 4 and 5 and Xbox One and Series X | S. Consumers can also watch Tubi content on the web at http://www.tubi.tv/

JOIN THE CONVERSATION:

Twitter: @Tubi

Instagram: @Tubi

Facebook: @TubiTV

Twitter: @GKIDSfilms

Instagram: @GKIDSfilms

Facebook: @GKIDSfilms

YouTube: @GKIDStv

TikTok: @GKIDSfilms

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FREE STREAMING AUDIENCE SET TO SURPASS SVOD IN 2022 ACCORDING TO THE STREAM: 2022 AUDIENCE INSIGHTS FOR BRANDS, TUBI’S LATEST ANNUAL REPORT ON STREAMING TV TRENDS

Subscription fatigue paves way for rapidly increasing AVOD viewership, now more closely reflecting U.S. general population demographics

FOX’s free streaming service continues to grow rapidly, with 3.6 billion hours watched in 2021 and double-digit growth in all audience segments, particularly among educated and affluent demos

DOWNLOAD THE REPORT HERE

FEBRUARY 9, 2022 — Tubi, FOX Entertainment’s free streaming service, today announced findings from The Stream: 2022 Audience Insights for Brands, its annual audience report providing insights that help shape streaming and TV marketing strategies. Tubi’s new research highlights the explosive growth of ad-supported video on demand (AVOD) services, set to surpass SVOD this year in audience size, and the changing demographics of a free streaming universe that remains young and multicultural while becoming more reflective of national audience averages in education and affluence.

The report also revealed that Tubi had 3.6 billion hours streamed in 2021, a 40% YoY increase in total viewing time (TVT) across its largest-in-streaming library of more than 40,000 titles. Further, Tubi’s incremental audience continues to complement other video investments – with 71% of Tubi streamers unreachable on cable, 56% unreachable on linear TV, and 27% unreachable on any other major free streaming platform.

“Our findings in The Stream bring AVOD to the forefront of streaming investment planning for brands in 2022, as well as a necessary complement to existing linear TV strategy,” said Natalie Bastian, Senior Vice President, Marketing, Tubi. “At Tubi, we’ve focused on connecting with new communities — both by accessing FOX’s desirable audience as well as partnering with next generation platforms to reach audiences not found on linear television — and it’s paid off with rapid growth among key audience segments.”

Among the report’s key insights:

• Free streaming’s audience will grow larger than paid streaming by mid-2022. AVOD audiences grew twice as fast (+16%) as SVOD (+8%) in 2021. In 2022, The Stream projects that the current ~5% gap in market penetration will close, with the number of AVOD users surpassing SVOD. This is attributable to a variety of factors, including subscription fatigue, ubiquitous hardware, cord cutting and increased broadband access. While total view time (TVT) is still led by SVOD, the opportunity for AVOD to expand TVT has never been greater.
• Free streaming viewership is expanding rapidly among educated and higher-income earners and becoming more reflective of national audience averages. AVOD adoption was led by the young (who still over-index vs. general population), but mature, educated and affluent audiences are growing rapidly. Tubi has seen double-digit growth in all audience segments over the past year — with the most growth among college educated and affluent ($100k+ HHI) demos, placing Tubi on par with U.S. national averages. With an average viewer 16+ years younger than non-streamers, Tubi’s audience has become nationally representative across geographic, economic and educational segments, and includes a large multicultural audience, comprising 40% of its user base.
• Free streaming platforms are garnering distinct, loyal audiences, while maintaining audience overlap with SVOD. Streamers continue to gravitate to specific AVOD services as their “television of choice,” while being selective about which services they pay a premium for. Factors that determine AVOD selection in a crowded marketplace include ease of use, content, personalization and user experience. Currently, over a quarter (27%) of Tubi streamers can’t be reached on any other major AVOD service: 78% aren’t on Peacock, and 62% aren’t on Hulu; however, 71% subscribe to Netflix, currently unreachable by ads.
• Streaming will become the fastest growing video format in both viewership and media investment. Connected TV and over-the-top (CTV/OTT) ad spend grew 34% in 2021, compared to 7.4% for national broadcast and cable. The Stream projects that half of all internet users will use free streaming services by 2024, and by 2026, ad-supported video on demand (AVOD) revenues will triple 2021 levels, reaching $31.5 billion.
• Streaming viewers are becoming more receptive to ads. Tubi has some of the lightest ad load in the AVOD space: only 4-6 minutes per hour of viewing, giving advertisers increased brand recognition and recall in an environment where viewers are most receptive. This compares to traditional TV, with an ad load of 13-17 minutes every hour. Tubi streamers are 10% more likely than the general population to state “I like to look at advertising.”

In maintaining quality ad load, 82% of marketers state ad frequency management is an important factor when partnering with streaming television. With OTT ad spend expected to grow 28% in 2022, Tubi’s Advanced Frequency Management (AFM) solution allows brands to reduce ad repetition and over-frequency, targeting the right viewers with precision and fully realizing the return on their streaming investments. The Stream illustrates AFM’s value for advertisers with a major insurance brand that experienced 213% more unique devices reached and a 113% increase in average daily unique reach during its campaign with Tubi. Further, advertising on Tubi delivered between 75-95% incremental reach for brands.

About the data: Tubi commissioned survey research with MarketCast, a leading industry insights provider, to better understand streamers’ preferences, habits and perspective on the state of streaming today. The online survey of 6,003 adult streamers over 18 years of age was conducted in Q4 2021. Tubi also included analysis from a number of first-party and third-party data sources, focusing on a combination of MRI and self-reported data. Additional partnerships included Advertiser Perceptions, Kantar, MRI-Simmons, NinthDecimal and TVSquared, with all research cited in the report.

To Download the Report:

CLICK HERE

 About Tubi:

Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with over 40,000 movies and TV shows, including a growing library of Tubi originals, more than 100 local and live news and sports channels, and 250+ entertainment partners, featuring content from nearly every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

JOIN THE CONVERSATION:

Twitter: @Tubi
Instagram: @Tubi
Facebook: @TubiTV

###

Contact:

Katherine Nelson
Tubi
929-313-3111
knelson@tubi.tv

LOVE IS IN THE AIR ON TUBI!

GET READY TO STREAM YOUR HEART OUT THIS MONTH, AS NEW TUBI ORIGINAL FILM “10 TRUTHS ABOUT LOVE,” STARRING CAMILLA BELLE, DEBUTS FRIDAY, FEBRUARY 11 

Original Movie Joins Favorite Valentine’s Day Titles on FOX’s Free Streaming Service, Including “Crazy, Stupid, Love.,” “He’s Just Not That Into You,” “Forever Young,” “William Shakespeare’s Romeo + Juliet,” “500 Days of Summer,” “A Walk to Remember” and More

WATCH/SHARE VALENTINE’S DAY PROMO HERE

(February 7, 2022) – Tubi, FOX Entertainment’s free streaming service, kicks off February with a bouquet of Valentine’s Day favorites, including the Friday, February 11 debut of the new Tubi Original Movie 10 TRUTHS ABOUT LOVE, starring Camilla Belle (“Dollface,” “10,000 BC”). The movie joins new romantic comedies and dramas available on Tubi in February, including “Crazy, Stupid, Love.,” “He’s Just Not That Into You,” “Forever Young,” “William Shakespeare’s Romeo + Juliet,” “500 Days of Summer,” “A Walk to Remember” and more – building upon Tubi’s extensive library of 3,000+ romance titles.

“We’re proud to debut our first Tubi Original romantic comedy, 10 TRUTHS ABOUT LOVE, just in time for Valentine’s Day,” said Adam Lewinson, Chief Content Officer, Tubi. “The movie has all the ingredients of a timeless rom-com – a budding romance, more than a little mystery, and a charming, breakthrough performance by lead actress Camilla Belle.”

In 10 TRUTHS ABOUT LOVE, Belle plays Carina Franklin, a thriving romance columnist who thinks she’s got life and love figured out…until her longtime boyfriend unexpectedly breaks up with her. At the same time, Carina’s editor hires a new writer, Liam (David Lafontaine, “Molly’s Game”), to work with her and give the column a male perspective. The two clash over their approach… and sparks fly. To prove himself, Liam offers to help Carina get her ex-boyfriend back. But in the process of proving each other wrong, they begin to realize they may be right for each other.

A Champlain Media production (“A Gift to Remember,” “Color of Love,” “Say Yes to Christmas,” “Love in Translation”), 10 TRUTHS ABOUT LOVE is executive-produced by former Lifetime and Hallmark Channel executive Barbara Fisher, Tom Berry, Suzanne Chapman and Laurence Braun.

The movie also stars Jennifer de Lucia (“Jupiter’s Legacy”), Karn Kalra (“The Dictator’s Playbook”), Paula Rivera (“Impulse”), David Keeley (“Warehouse 13”), Carly Street (“The Handmaid’s Tale”), Kelsey Verzotti (“Top 10 Dorothy”), Neil Crone (“New York Minute”), Sebastian Marziali (“Party Mamas”), Robert Ifedi (“Self Made: Inspired by the Life of Madam C.J. Walker”), Maya Cieszynska (“And He Was Gone”), Kristen Kurnik (“Designated Survivor”) and Danielle Verayo (“The Next Step”). Brian Roberts (“Everybody Loves Raymond,” “The Drew Carey Show”) serves as director, and Ryan Brown (“Secrets on Sorority Row”) and David Perrault (“Saving Hope”) serve as cinematographers. 10 TRUTHS ABOUT LOVE is written by Shannon Latimer (“A Whirlwind Wedding,” “The Bride of Frank”).

Additional titles with a romantic bent coming to Tubi in February include: new Tubi Original “Howard High,” “Eternal Sunshine of the Spotless Mind,” “Must Love Dogs,” “Sense and Sensibility,” “Some Kind of Beautiful,” “My Girl,” “All the Pretty Horses,” “Just Friends,” “Garden State,” “Playing for Keeps” (2012), “Damsel,” “The Young Victoria,” “Only Lovers Left Alive,” “Winter’s Tale,” “The Sweetest Thing,” “Why Do Fools Fall in Love?,” “Poetic Justice,” “Dance With Me,” “Music and Lyrics,” “City of Angels,” “Little Italy,” “Romeo & Juliet” (2013), “New York, I Love You,” “Once,” “Two Night Stand,” “The Family Stone,” “Purple Rain,” “John Tucker Must Die,” “I Love You Phillip Morris,” “Can’t Buy Me Love” (1987), “The Choice,” “Love Don’t Cost A Thing” and “Nick and Norah’s Infinite Playlist.”

Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with over 35,000 movies and TV shows, including a growing library of Tubi originals, 95+ local and live news and sports channels, and 250+ entertainment partners, featuring content from nearly every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

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TUBI HONORS BLACK HISTORY MONTH WITH THOUSANDS OF HOURS OF PREMIUM BLACK CINEMA, PLUS ALL-NEW ORIGINAL MUSICAL DRAMA “HOWARD HIGH,” AND ORIGINAL MUSIC DOCUMENTARY “PASS THE MIC”

Season One of FOX’s OUR KIND OF PEOPLE to Run on Tubi Throughout Month, Beginning February 2

Debuting Friday, February 4, HOWARD HIGH Features All-Star Cast of Singers and Dancers, Including Chrissy Stokes, Anthony Lewis, Earanequa Carter, Lindsay Diann, Veronika Bozeman, Jarell Houston, Christian Gonzalez, Kida Burns, Marques Houston, and Award-Winning R&B Singer-Songwriter Keith Sweat

Premiering Wednesday, February 16, PASS THE MIC, from FOX Alternative Entertainment, Celebrates the Careers of Lil Nas X, Lizzo and Kendrick Lamar

Tubi, FOX Entertainment’s free streaming service, will honor Black History Month with a celebration of stories, voices and triumphs, featuring thousands of hours of Black film and television. To anchor this month-long tribute, the service will debut two all-new Tubi Originals: musical drama HOWARD HIGH, directed by Christopher B. Stokes (“You Got Served”), premiering Friday, February 4; and PASS THE MIC, a two-hour Tubi Original documentary spotlighting the careers of Lil Nas X, Lizzo and Kendrick Lamar, debuting Wednesday, February 16. And starting Wednesday, February 2, Tubi will be the only place where viewers can stream the entire first season of FOX’s OUR KIND OF PEOPLE for free.

In addition to HOWARD HIGH and PASS THE MIC, more than 1,400 Black Cinema titles will be available on Tubi throughout Black History Month, including the award-winning documentary “I Am Not Your Negro”; “Sorry to Bother You,” starring LaKeith Stanfield; “Bessie,” featuring Queen Latifah, Michael K. Williams, Mo’Nique and more; “The Immortal Life of Henrietta Lacks”; and “The Jacksons: An American Dream”; as well as Tubi Originals TWISTED HOUSE SITTER, MOST WANTED SANTA and GIRLS GETAWAY GONE WRONG.

“As home to the largest free collection of Black Cinema, Tubi is dedicated to empowering and elevating Black voices and stories year-round,” said Adam Lewinson, Chief Content Officer, Tubi. “We’re honored to celebrate Black History Month with a super-charged offering of premium programming, including two exciting new Tubi Originals — the high-energy musical drama HOWARD HIGH and the inspiring documentary PASS THE MIC.”

Premiering February 4, HOWARD HIGH follows a high school musical group that must compete against a rival school in order to save their arts program, while also battling issues from the inside. Based on the 2020 hit TV mini-series, which will be available on Tubi during Black History Month, HOWARD HIGH is an entertaining and fun-loving film that also sheds light on the challenges students and school arts programs face in underfunded neighborhoods. In addition to director Christopher B. Stokes, the film from Footage Films features an ensemble cast that includes Chrissy Stokes (“Southland”), Anthony Lewis (“Madea’s Farewell Play”), Earanequa Carter, Lindsay Diann, Veronika Bozeman (“Karen”), Jarell Houston (“You Got Served”), Christian Gonzalez and Kida Burns (“Battlefield America”), as well as Keith Sweat, Marques Houston, Ross Fleming, Hannah Malone, Deonte Jackson, Rayan Lopez, Diany Arias, and Asha Franklin. Additionally, the HOWARD HIGH original soundtrack will drop on February 4 on all digital platforms.

Premiering February 16, Tubi’s two-hour documentary from FOX Alternative Entertainment, PASS THE MIC, celebrates the careers of Lil Nas X, Lizzo and Kendrick Lamar, risk-takers and rebels who have used music as a way to shatter stereotypes and overcome adversity, embodying the indomitable spirit symbolic of the Black experience. While they build on the movements of those that came before them, they are igniting their own movements – and inspiring a new generation – to ensure their influence will live on.

Additionally, starting on February 2, Season One of FOX’s OUR KIND OF PEOPLE’s will be available on Tubi. The series was inspired by Lawrence Otis Graham’s provocative, critically acclaimed book, “Our Kind of People: Inside America’s Black Upper Class,” and takes place in the aspirational world of Oak Bluffs on Martha’s Vineyard, a historical stronghold where the rich and powerful Black elite have come to play for more than 50 years. From writer and executive producer Karin Gist (“Star,” “Grey’s Anatomy”) and executive producer Lee Daniels (“Empire,” “The United States Vs. Billie Holiday”), OUR KIND OF PEOPLE follows a strong-willed, single mom as she sets out to reclaim her family’s name and make an impact with her revolutionary haircare line that highlights the innate, natural beauty of Black women. But she soon discovers a dark secret about her own mother’s past that will turn her world upside-down and shake up this community forever. The show is a soapy, thrilling exploration of race and class in America and an unapologetic celebration of Black resilience and achievement.  Produced by 20th Television and FOX Entertainment, the series stars Yaya DaCosta (“Chicago Med,” “Whitney”), Morris Chestnut (THE RESIDENT), Joe Morton (“Scandal”), Nadine Ellis (“Let’s Stay Together”), Lance Gross (“Hawaii 5-0”), Rhyon Nicole Brown (“Empire”), Kyle Bary (“Ginny & Georgia”), Debbi Morgan (“Power Book II: Ghost,” “All My Children”) and newcomer Alana Bright.

Additional titles available on Tubi during Black History Month include “A Weekend with the Family,” “Boy Bye,” “Unbanned: The Legend of AJ1,” “The Autobiography of Miss Jane Pittman,” “The Bernie Mac Show,” “Jacob’s Ladder” (2019), “A Woman Called Moses,” “A Raisin in the Sun,” “Why Do Fools Fall in Love?,” “ATL,” “Devil in a Blue Dress,” “Death at a Funeral” and more.

Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with over 35,000 movies and TV shows, including a growing library of Tubi originals, 65+ local and live news and sports channels, and 250+ entertainment partners, featuring content from nearly every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

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TUBI STRIKES MAJOR FILM DEAL WITH VILLAGE ROADSHOW ENTERTAINMENT GROUP

Inaugural Films and Tubi Originals CINNAMON and MURDER CITY (wt) to Debut Exclusively on FOX Entertainment’s Free Streaming Service as Part of Village Roadshow’s “Black Noir Cinema” Initiative

NBA Legend Kevin Garnett and Iconic Director and Producer, Oz Scott, to Produce CINNAMON and MURDER CITY (wt)

LOS ANGELES, CA December 14, 2021 – FOX Entertainment’s free, ad-supported streaming service, Tubi (www.tubi.tv), today announced it has entered a major film deal with Village Roadshow Pictures to produce multiple films from Village Roadshow’s newly announced “Black Noir Cinema” initiative. Upcoming feature films and Tubi Originals CINNAMON and MURDER CITY (wt) will be produced by Village Roadshow, alongside NBA MVP and cross-over talent Kevin Garnett and his Content Cartel Studios (“Anything is Possible”), and iconic director and producer Oz Scott (“Black Lightning,” “S.W.A.T.”).

“FOX Entertainment has a longstanding history of diversity in the stories we tell and characters we showcase, and we’re honored to build on that legacy by welcoming independent film giant Village Roadshow to create this dynamic, new content for our growing Tubi audience,” said Michael Thorn, President, Entertainment, FOX Entertainment. “Collaborating with Village Roadshow; our friend and colleague, Steve Mosko; and talent of Kevin and Oz’s caliber further elevates Tubi’s expanding portfolio of premium original programming, especially among viewers who crave bold, inclusive story-driven narratives.”

“The powerful creative partnership forged between FOX, Village Roadshow, Kevin and Oz will expand Tubi’s rich Black Cinema collection, which is one of the largest free online film offerings of its kind and among our most popular content categories,” added Adam Lewinson, Tubi’s Chief Content Officer. “As we continue to grow Tubi’s original content offerings, we remain focused on spotlighting emerging talent and celebrating fresh, authentic storytelling that reflects diverse experiences and perspectives to better serve our current audience, nearly half of which is comprised of viewers who self-identify as multicultural.”

“At Village Roadshow we are constantly looking for both original and existing IP to create content that not only entertains audiences but showcases stories and heroes in a fresh new light,” said CEO Steve Mosko.  “Working with Kevin and the iconic Oz Scott on this initiative and these films is something we are passionate about, and as importantly, feel has been a long time coming.  Tubi is the ideal platform to house this new and original Black Noir Cinema collection, based on the groundbreaking service’s reach and commitment to filmed entertainment.”

One of the first original films from the deal, CINNAMON follows a struggling small-town gas station attendant with big dreams, whose life is sent into a tailspin after a fatal crime in this intersecting crime thriller. The film is written and will be directed by Bryian Montgomery Jr., a rising award-winning filmmaker. The film is in pre-production with casting underway and is scheduled to begin shooting early next year in Atlanta.

Starring Mike Colter (“Evil”) MURDER CITY (wt) is a thrilling contemporary crime story following a disgraced former cop who finds himself working for a ruthless female kingpin to pay off his estranged father’s debt and protect his family. Production is slated to begin in 2022 with Michael D. Olmos (“Windows on the World”) directing. Colter is repped by ICM, Silver Lining Entertainment and attorney Scott Whitehead. Additional casting will be announced soon.

The Village Roadshow titles are being shepherded by Jillian Apfelbaum and Tristen Tuckfield, Executive Vice Presidents Feature Film; Michael Thorn, President of Entertainment, FOX Entertainment; and Tubi’s Chief Content Officer, Adam Lewinson.

About Tubi

Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with over 35,000 movies and TV shows, including a growing library of Tubi originals, 65+ local and live news and sports channels, and 250+ entertainment partners, featuring content from nearly every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub, and on OTT devices such as Amazon Fire TV, Roku, Apple TV, Chromecast, GoogleTV, LG Smart TVs, Vizio TVs, Sony TVs, Samsung TVs, Hisense TVs, Comcast X1, Cox Contour, PlayStation 4 and 5 and Xbox One and Series X | S. Consumers can also watch Tubi content on the web at http://www.tubi.tv/

About Village Roadshow Entertainment Group

Village Roadshow Entertainment Group is a leading global entertainment company building premier, content-rich businesses in the entertainment industry. VREG employs innovative strategies to produce, acquire and deliver intellectual properties with timeless appeal, while maximizing group-wide strategic and operational efficiencies. VREG is the holding company of Village Roadshow Pictures and Village Roadshow Television, whose most recent projects include “Capital One College Bowl” for NBC, the “Nash Bridges” film for USA Network, and THE MATRIX RESURRECTIONS with Warner Bros. Under its leadership by Vine Alternative Investments, Village Roadshow Entertainment Group diversified its portfolio to include financing and producing projects across multiple formats including film, television and digital.

About Content Cartel Production Studios

Content Cartel is a minority owned full-service media company that develops and produces quality diverse productions. Our goal has been to create and produce stories that resonate and inspire audiences around the world.  Kevin Garnett partnered with Brian Bennett and Mike Marangu to launch Content Cartel Production Studios based in Los Angeles, CA.  They develop and produce all aspects of media including short-form, documentary, feature film, and television content. They are proud to have garnered numerous Telly and Emmy nominations. For their latest project Garnett and the Content Cartel teamed up with Showtime Networks and Blowback Productions award-winning filmmaker Marc Levin to produce the highly anticipated feature documentary tilted “Kevin Garnett – Anything is Possible” Directed by Daniel Levin and Eric Newman – premiering Nov. 12, 2021.

CONTACTS:

Alex Gillespie
Alexandra.Gillespie@fox.com
917-691-3031

Paul Pflug
paul@pcommgroup.com
310-877-7220

Tubi & TVSquared Reveal Key Unique Reach Findings Across Large-Scale Advertisers

TVSquared Joins Tubi’s Certified Measurement Partner Program for Converged TV Measurement

SAN FRANCISCO & NEW YORK – Dec. 9, 2021 – Tubi, a division of FOX Entertainment, and TVSquared, the global leader in converged TV ad measurement and attribution, have released key findings detailing the unique reach achieved by advertisers across industry categories. From automotive and QSRs, to CPGs and entertainment, the addition of streaming ads consistently shows strong incremental reach beyond linear, proving the value of adopting a converged TV strategy.

As part of Tubi’s Certified Measurement Partner program, TVSquared helps to bring together OTT and linear viewership and ad occurrence data, representing Tubi’s massive streaming footprint. TVSquared’s consistent, automated approach to the measurement of OTT and linear impressions, combined with its massive coverage of the total TV media universe, enable advertisers to unlock an accurate picture of unique household reach beyond linear.

For its first OTT campaign, longtime linear advertiser Winn-Dixie partnered with Tubi on buys that would reach targeted audiences in key markets. Through TVSquared’s platform, Tubi worked with Winn-Dixie and its agency, USIM, to understand audience overlap and inform optimizations. At the end of the campaign, 79% of Tubi households reached were incremental to linear, and 54% of exposed audiences visited Winn-Dixie’s website.

Key results and findings from clients in other industry categories include:

• Automotive: A European luxury automotive retailer turned to Tubi to extend the reach of its messaging to specific streaming audiences. Through continuous and transparent measurement via TVSquared, 89% of Tubi households were incremental to linear, with only 3% overlap between its streaming and linear campaigns.
• Entertainment: Leading up to the theatrical release of a summer blockbuster, a global entertainment brand tapped Tubi to help promote the film to audiences outside of its extensive linear buys. The result of its campaign was 84% of Tubi households were unique from linear.
• CPG: Promoting its sports beverage line, a global CPG’s Tubi campaign resulted in a whopping 95% of Tubi households being incremental to linear. 

“Leveraging Tubi for incremental reach to the linear audience intuitively makes sense, but being able to prove out its value through TVSquared was the selling point,” said Joe Sebolao, Director, Starcom. “Ultimately, 93% of the linear impressions delivered through Tubi were incremental to TV, proving out the value of the partnership and allowing us to further our client’s video strategy on future campaigns.”

Working in lockstep with Tubi to quantify the unique reach that OTT delivers to advertisers beyond linear, TVSquared also provides always-on, census-level insights for reach, frequency and outcomes to prove the value of OTT and inform campaign optimization and audience activation.

“Advertisers – both digitally native and more traditional brands like automotive and CPG – are leaning into streaming to reach the growing audiences that are unreachable through linear alone,” said Jo Kinsella, President, TVSquared. “As OTT continues to become a primary component of today’s media mix, we remain committed to delivering measurement innovation that meets the needs of the converged marketplace, and that ultimately drives greater TV investments across all forms of video advertising.”

“We’re thrilled to have TVSquared join Tubi’s Certified Measurement Partner program, giving brands actionable insights across the marketing funnel from reach to awareness, favorability, consideration, conversion and retention,” said Mark Rotblat, Chief Revenue Officer, Tubi. “In partnership with TVSquared, we have already unlocked insights for a number of brands that showcase complementary and incremental reach across linear and streaming investments.”

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About Tubi

Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with over 35,000 movies and TV shows, including a growing library of Tubi originals, 65+ local and live news and sports channels, and 250+ entertainment partners, featuring content from nearly every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

About TVSquared

TVSquared is the largest independent global measurement and attribution platform for converged TV. Our infinitely scalable ADvantage platform measures the effectiveness of linear, addressable and OTT/CTV. We power always-on insights for thousands of advertisers globally, including reach and frequency, unique reach, outcomes and audience. Integrated across premium publishers, DSPs and identity and audience partners, our platform processes billions of ad impressions, connecting viewership and ad occurrence data at scale. We deliver the richest picture of TV ad measurement and attribution, inclusive of 150M households globally and more than 65 CTV platforms. Trusted by the entire TV ecosystem as the single source of truth, TVSquared measures TV how people watch it – across platforms and screens. For more information, visit www.tvsquared.com.

Media Contacts

Megan Garnett Coyle
TVSquared
+1 347.603.5096
megan@tvsquared.com

Alex Gillespie
Alexandra.Gillespie@fox.com
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‘TIS THE SEASON TUBI JOLLY WITH “HOLIDAY HITS” 

HOLIDAY-THEMED ORIGINALS INCLUDE ALL-NEW FEATURE “MOST WANTED SANTA,” STREAMING FRIDAY, DECEMBER 3, AND A FUN FAMILY LOOK AT “THE SECRETS OF CHRISTMAS: REVEALED,” UNVEILING THE MOST GUARDED SECRETS OF SANTA CLAUS’ ENTIRE OPERATION, PREMIERING MONDAY, DECEMBER 20 

THE SECRETS OF CHRISTMAS: REVEALED to Air Across Tubi and FOX

Tubi ushers in the holiday season with two holiday films debuting on the platform next month. On Friday, Dec. 3, all-new Tubi Original MOST WANTED SANTA begins streaming. Then, on  Monday, Dec. 20, all-new family-friendly THE SECRETS OF CHRISTMAS: REVEALED premieres on both Tubi and FOX (8:00-10:00 PM ET/PT).

Both originals come to Tubi as part of its special “Holiday Hits” programming, which includes nearly 500 titles such as “Jingle All the Way,” “The Nutcracker,” “Jingle All the Way 2” and “Black Nativity,” among several other titles.

In MOST WANTED SANTA, premiering Friday, Dec. 3, FBI Agent Harper Winslow (Denyce Lawton, “House of Payne,” “The Hot Zone: Anthrax“) teams up with Los Angeles Police Detective Carly Lopez (Teresa Castillo, “General Hospital”) to hunt the mysterious “Santa” who keeps stealing multi-million dollar works of art during the holiday season. Things get complicated when Harper realizes that her new friend and fellow art lover, handsome and wealthy Christopher North (Donnell Turner, “General Hospital”), has become her #1 suspect. MOST WANTED SANTA also stars Kate Watson (“Killer Advice”), Mark Lawson (“General Hospital”) and Carolyn Hennesy (“General Hospital”).

Premiering Monday, Dec. 20, THE SECRETS OF CHRISTMAS: REVEALED exposes earth shattering revelations of how Santa Claus pulls off the most magical day of the year, after a massive data breach results in the release of millions of secret documents revealing the confidential inner-workings and mysteries of Santa’s entire Christmas operation — from his hidden network of spying elves, to Mrs. Claus’ covert role in the organization, and evidence pointing to Santa’s own magical abilities. Christmas experts, contributors and enthusiasts examine the avalanche of data and share top-secret findings of their investigations. As each secret is unpacked, including “How do reindeers fly?” and “What’s the line between naughty and nice?,” a gripping audience play-along is provided, layering in pieces of information that all build up to a final reveal exposing the biggest secrets of Christmas.

MOST WANTED SANTA and THE SECRETS OF CHRISTMAS: REVEALED join other titles as part of Tubi’s special holiday programming available all month, which includes nearly 500 titles totaling nearly 600 hours of content. Viewers will be treated to holiday titles, including Tubi Original “A Chance for Christmas,” “Die Hard 2,” “Jingle All the Way,” “Jingle All the Way 2,” “Black Nativity,” “While You Were Sleeping,” “Mariah Carey’s All I Want for Christmas Is You,” “Saving Santa,” “Nothing Like the Holidays,” “Christmas Cupid,” “Holiday in Handcuffs,” “My Adventures with Santa,” “Charlie’s Christmas Wish,” “Black Christmas,” “He-Man & She-Ra: A Christmas Special,” “The Happy Elf,” “Once Upon a Time at Christmas,” “Merry Wishmas,” “The Nutcracker,” “Gordon Ramsay’s Ultimate Christmas,” “A Baby for Christmas,” “The Christmas Cabin,” “A Very Country Christmas,” “Christmas Wedding,” “A Christmas in Vermont,” “Christmas Twister,” “A Cinderella Christmas,” “Christmas Lodge,” “A Merry Friggin’ Christmas,” “Saving Christmas” “Snowglobe” and “Noel.”

Tubi has more than 35,000 movies and television series from more than 250 content partners, including every major studio, in addition to the largest offering of free live local and national news channels in streaming. The platform gives fans of entertainment, news and sports an easy way to discover new content that is available completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub, and on OTT devices such as Amazon Fire TV, Roku, Apple TV, Chromecast, GoogleTV, Vizio TVs, Sony TVs, Samsung TVs, Hisense TVs, Comcast X1, Cox Contour, PlayStation 4 and 5 and Xbox One and Series X | S. Consumers can also watch Tubi content on the web at http://www.tubi.tv/

TUBI NOW AVAILABLE ON LG SMART TVs

FOX Entertainment’s Free Streaming Service Comes to LG Smart TVs in the U.S., Canada, Mexico and Australia

Tubi is now available on LG Smart TVs, including its award-winning LG OLED TVs, in the U.S., Canada, Mexico and Australia. LG Smart TV owners now have access to Tubi’s massive library of 35,000 movies and television series from more than 250 content partners, including every major studio, in addition to the largest offering of free live local and national news channels in streaming. With the addition of LG, Tubi is now distributed on 29 different platforms – more than any other ad-supported video on demand (AVOD) service.

LG Smart TV owners can now access Tubi on the Launcher Bar of the TV’s webOS platform, and the Tubi catalogue will soon be integrated into LG’s on-device search. Tubi also is accessible by saying “Tubi” into the LG Magic Remote.

LG Smart TV owners in the U.S. can now enjoy Tubi Originals, with brand-new episodes of Tubi’s first original animated adult humor series THE FREAK BROTHERS, premiering every Sunday through December. The all-star voice cast includes Emmy winner and Oscar nominee Woody Harrelson (“The Hunger Games” franchise, “Three Billboards Outside Ebbing, Missouri”), Emmy and Golden Globe winner John Goodman (“The Big Lebowski,” “Monsters, Inc.”), Emmy and Grammy winner Tiffany Haddish (“Girls Trip,” “The Lego Movie 2”) and Pete Davidson (“Saturday Night Live”). Viewers also can view recently launched Tubi Originals SWIM, starring Joey Lawrence, and TALES OF A FIFTH GRADE ROBIN HOOD, starring Jon Lovitz. Coming soon, LG Smart TV owners also will have access to Tubi Original Documentaries from FOX Alternative Entertainment; animated titles from FOX Entertainment’s Emmy Award-winning animation studio, Bento Box Entertainment; and premium independent-minded titles across the Black cinema, thriller, horror, sci-fi, romance and Western genres.

In addition to LG Smart TVs, Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub, and on OTT devices such as Amazon Fire TV, Roku, Apple TV, Chromecast, GoogleTV, Vizio TVs, Sony TVs, Samsung TVs, Hisense TVs, Comcast X1, Cox Contour, PlayStation 4 and 5 and Xbox One and Series X | S. Consumers also can watch Tubi content on the web at http://www.tubi.tv/

“THE FREAK BROTHERS” PREMIERE DELIVERS TUBI’S MOST-WATCHED EPISODE

MORE VIEWERS WATCHED “THE FREAK BROTHERS” THAN ANY OTHER SERIES ON TUBI

Tubi’s First-Ever Original Animated Series Features an All-Star Voice Cast that Includes
Woody Harrelson, John Goodman, Tiffany Haddish, Pete Davidson, Adam Devine,
Blake Anderson, Andrea Savage, La La Anthony and Rapper ScHoolboy Q

Tubi announced the premiere episode of its first-ever original animated series, THE FREAK BROTHERS, delivered the platform’s most-watched episode, ranking #1 in total viewing time (TVT) since it launched on Sunday on FOX Entertainment’s free streaming service. Additionally, THE FREAK BROTHERS, based on the cult classic underground comic series, delivered +80% more viewers than the #2 series on the platform.

Featuring an all-star voice cast, including Woody Harrelson, John Goodman, Tiffany Haddish and Pete Davidson, THE FREAK BROTHERS will begin streaming its next new episode on the platform on Sunday, Nov. 21. The animated series is produced by WTG Enterprises and distributed by global content leader Lionsgate (NYSE: LGF.A, LGF.B).

“In just its first week, we’re seeing viewers gather in masse to tune in to THE FREAK BROTHERS,” said Adam Lewinson, Chief Content Officer, Tubi. “Tubi’s new hit is a result of the synthesis between great content, stellar cast, superb marketing, new viewer engagement and organic viewership driven by our Content Personalization Engine.” 

THE FREAK BROTHERS headlines Tubi’s first foray into adult animation, as it expands its adult comedy collection in the coming months. The additional episodes from Season One will drop on Sundays, one every week, through the finale, Sunday, Dec. 26. The eight-episode series chronicles the escapades of a trio of stoner anti-establishment characters and their cat who wake up from a 50-year nap after smoking a magical strain of weed in 1969, and must adjust to life with a new family in present-day San Francisco.

THE FREAK BROTHERS is executive-produced by Courtney Solomon (“AFTER,” “Mr. Church,” Cake”) and Mark Canton (STARZ’s “POWER UNIVERSE,” “300,” “Den of Thieves”), along with award-winning producers Alan Cohen and Alan Freedland (“King of the Hill,” “American Dad”). Woody Harrelson, Tiffany Haddish, Pete Davidson, Adam Devine, Blake Anderson, Gilbert Shelton and Manfred Mroczkowski also serve as executive producers on the series.

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